If there’s one thing our ECD Ryan Michlitsch knows well, it’s how to keep creative teams engaged and clients happy. After 20 years honing those skills, he’s sharing his tips for building a successful client-agency partnership with a retained team: Stay connected with your team. Rotate resources. Get out of your own way. Challenge your own expectations. Focus on quality over quantity. Be in tune with your client. Be strategic about how you frame your work. Keep yourself entertained. Encourage play. The next step is to take those templates and…throw them away. Find all the details here: https://lnkd.in/e3uGSvFJ #advertising #adagency
Hook
Werbung Dienstleistungen
Ann Arbor, Michigan 11,989 followers
We make great ads, content and apps for the internet.
Über uns
Hook is a Creative Production Agency. With an emphasis on in-house and hands-on production, we develop world-class creative campaigns, content, and experiences for industry-leading brands such as: Google, YouTube, Nike, and NASA. We understand that our work gets better, faster, when the people leading it are deeply involved in its craft and creation - So we build teams with individuals at all levels, and from all backgrounds, individuals who are driven to make as much as they can with their own hands. And while the success of our work is critical, we believe what’s most important are the people who do it and the experience they have along the way. We want clients to think of us as the most trusted agency they’ve ever worked with, and we want everyone at Hook to feel this is the best job they’ve had yet.
- Website
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http://byhook.com/
External link for Hook
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 51-200 Mitarbeiter
- Hauptsitz
- Ann Arbor, Michigan
- Typ
- In Privatbesitz
- Gegründet
- 2006
- Spezialitäten
- Creative Development, Interactive Design & Production, growth marketing, Augmented Reality, and Display media
Standorte
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Primäre
Wegbeschreibung erhalten
106 N 4th Ave
Ann Arbor, Michigan 48104, US
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Wegbeschreibung erhalten
10000 Washington Blvd
Culver City, California 90232, US
Employees at Hook
Aktualisierungen
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In this edition of TL;DR, we’re talking identity-based design strategy, UI storytelling with Google’s generative AI-powered tools, amplifying minority-owned businesses, and more. We’ll see you inside 🚀
Where Strategy Meets Creativity
Hook on LinkedIn
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Choose your fighter: 🤖🧑🚀🤺🥷💃 In our latest edition of Buried Treasure, we’re rallying the creative troops to create characters to help us save the world. See one that’s your favorite? Let us know in the comments! If you missed our zine’s origin story, check out the full scoop here: https://lnkd.in/guDQDSXx
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Beyond excited to see our ACD Hieu Luong on the AIGA virtual stage 🚀
🗣 #AIGADesignConf Speaker Announcement 🗣 Are you ready to meet the latest round of design visionaries speaking at our upcoming virtual conference on October 10-12? Aligned with our #MARGINS theme, this talented group will hold presentations, design dialogues, and workshops centered on: 🔸 Amplifying voices 🔸 Embracing identity 🔸 Creating ethical frameworks 🔸 Designing for better democracies Introducing: 🎤 Billie Mandel, Social Scientist, Leadership Coach, and CEO of Mandel Creative 🎤 Alisha Tukol, Multi-Disciplinary Service Design Officer, International Monetary Fund (IMF) 🎤 Hieu Luong, Associate Creative Director, Hook 🎤 Nicolette F., Multidisciplinary Designer and Owner of Daculture 🎤 Mary Katica, Executive Design Director, IDEO.org 🎤 Gabriela Lucía L., UX Design Director, with an emphasis on sustainable business 🎤 Neha Bhatia, Independent Design Strategy Director, DrawHistory, a social impact agency 🎤 Josh Silverman, Founder & CEO, PeopleWork Partners, Inc. 🤩 We can't wait to hear their inspiring talks at the AIGA Design Conference on Oct. 10-12 🎫 Discounts available for members, student members, and educators 🎫 To learn more and secure your ticket, visit https://lnkd.in/ebKpQiMp
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Craft & Creativity fueled by strategy. Get an inside look at the innovative thinking that’s driving Hook: https://lnkd.in/exCevnTT Tim Harkins, Chris W., Mikell Fine Iles, Izabela Hatfield, Bonnie Charette, Ryan Michlitsch, Nick Watts, Martin Slomka
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When it comes to #WFH and #RTO, the industry-wide debate continues. But we’re firmly committed to performance over presence with our decision to remain remote-first. As our People Ops Director Cara Schaeffer, SHRM - SCP Schaeffer shared with Richard Draycott and The Drum: Our “work from wherever” approach is one of the reasons we’ve been able to attract the incredible talent we have—and keep them. https://lnkd.in/ebbAuy84 As she notes: The companies that take a holistic approach to ensuring the wellbeing of their people are the ones making it work, creating a culture that thrives on employees being able to balance life and work on their own terms. Cara, we couldn’t agree more. PS: We’re hiring! https://lnkd.in/eNJS7Tt7 #remotework
With the WFH battle still raging, how are agencies finding the right balance?
thedrum.com
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Are you concerned that in an AI future, the robots may not be allies to diversity? If you want to create a world where the algorithms are actually inclusive—for business, communications and beyond—you can vote to elevate the conversation at SWSX 2025! https://lnkd.in/etVY7TMM The proposed #SXSW panel featuring Hook’s design director Paul LaFleur, Kate Wolff 🏳️🌈 🐺, Leanna Garfield, and Jason Alan Snyder will explore how humans remain arbiters of taste and authenticity when aligning queer communities and marginalized groups with new tech platforms. Learn how to create more representative outputs from #AI by helping them bring the discussion to SXSW through community voting, which opens today! Anyone can sign up for a SXSW ID account and vote for sessions they find interesting. Public voting runs through August 18th and plays a crucial role in determining 2025 programming. Cast your vote today to help create a more representative landscape, bringing emotional intelligence to a world where artificial intelligence is on the rise. Lupine Creative, Do the WeRQ, GLAAD, Momentum Worldwide
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We celebrated two Silvers at the inaugural Collision Awards last night 🏆 https://lnkd.in/eBt9fZyy Ecstatic that our work for Amazon Amp and Google Tap-to-Pay Doodles is being honored as some of the top animation & motion design work in the industry. Congrats to our amazing team and partners 👏
Winners Gallery
https://collisionawards.com
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Is Goldman Sachs’s “AI is all hype” claim true? Here’s what our Chief AI Officer Nick Watts thinks: “We're an agency with creativity at our core - who saw enough value in AI to appoint a chief Al officer, but even we don't believe the agency of the future will be powered by AI. It will be powered by people, just as it is today, and I don't think that'll fundamentally change even as more of those people work Al into their functionalities.” Where do you think #AI fits in the grand scheme of #advertising? Let us know in the comments, and read Nick’s full take in The Drum here: https://lnkd.in/eye3e5vp
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
thedrum.com
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For 20+ years, Google’s research and innovation have helped shape modern AI. Curious to see how their AI got its start? Check out this interactive timeline site we created to showcase the milestones that have made life better for everyone: https://lnkd.in/euDzX3YB See more of our work here: https://lnkd.in/eXxRmHJx