KINESSO reposted this
Casey Harsh, SVP, US Commerce at KINESSO takes the stage to talk about RMNs and The New Media Shopping Cart at MediaPost's Data & Programmatic Insider Summit in Lake Tahoe. #MediaPostInsiderSummits
Über uns
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
- Website
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http://www.kinesso.com
External link for KINESSO
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 5,001-10,000 employees
- Hauptsitz
- New York, NY
- Typ
- Öffentliches Unternehmen
Standorte
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Primäre
Wegbeschreibung erhalten
100 W 33rd St
New York, NY 10001, US
Employees at KINESSO
Aktualisierungen
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KINESSO reposted this
Exciting news from India! IPG Mediabrands is thrilled to announce the opening of our stunning new facility in Pune, designed to support our amazing team and foster collaboration. We love connecting with our teams around the world, and this new hub is a testament to our commitment to growth and innovation!
Jarrod Martin , Ankita AGARWAL and Kris Biti join IPG Mediabrands India CEO Shashi Sinha and team in Pune, #India for the launch of a new #IPGMediabrands state-of-the-art office facility spanning 62,000 square feet with rooftop sports facilities, a gym and walking track, crèche facilities for employees' children, a 24-hour canteen service, and agile workspaces designed for collaboration. The new #Pune office marks a significant expansion of the network’s footprint in India, serving as a pivotal hub to over 500 clients globally. Margaret Kohler Tom Amies-Cull Caitlin Wroblewski IPG Mediabrands India Interpublic Group (IPG) Acxiom KINESSO #office
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Proud to announce that Amie Owen, our Global Chief Growth Officer, KINESSO Commerce, will be a featured panelist on the Agency Think Tank session at the upcoming RMN Americas Ascendant Network Boot Camp. On September 26, Amie, along with other industry experts, will share her insights on the evolving role of Retail Media Networks and how media buyers can optimize their strategies in a competitive landscape as well as stay ahead in the market! Click here for more details: https://bit.ly/4cvV2n4
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KINESSO reposted this
Want to unlock the secrets to driving conversions in the evolving world of commerce media? Join KINESSO Commerce's SVP of Commerce Casey Harsh, Head of eCommerce Mia Rodriguez, and Nick Morgan, Founder & CEO of Vudoo, at the #IABConnectedCommerce Summit: Retail Reimagined! They'll be discussing the future of commerce and exploring how brands can leverage shoppable experiences to solve industry challenges and drive conversions. Don't miss this chance to gain valuable insights on the evolving ecosystem of commerce media! IAB #RetailMedia #Commerce
Agenda Announced for the #IABConnectedCommerce Summit: Retail Reimagined! 📣 This annual event will bring together key players shaping the future of commerce and explore the evolving ecosystem, transforming how consumers discover and purchase products in the digital age. ”Commerce media continues to defy gravity, providing exciting new ways for companies to leverage their unique assets and connect with consumers,” said #IAB’s David Cohen. “However, its rapid growth presents new challenges that we must solve as an industry, including standardized measurement across channels, new types of walled gardens and creative standardization.” Check out the full agenda and get your ticket now: https://bit.ly/3KcuThl #RetailMedia #Commerce Confirmed speakers and moderators include senior leaders from: ➖ Albertsons Media Collective ➖ Annalect ➖ Attain ➖ Bimbo Bakeries USA ➖ Campbell's ➖ Cencosud Media ➖ CommerceNext ➖ dentsu ➖ Digitas North America ➖ EMARKETER ➖ Experian ➖ Fetch ➖ Grocery TV ➖ GroupM ➖ Hero Digital ➖ Interpublic Group (IPG) ➖ Kenvue ➖ KINESSO ➖ Kroger Precision Marketing ➖ Mars ➖ Mars United Commerce ➖ MediaLink ➖ Once Upon a Farm ➖ Pentaleap ➖ PepsiCo ➖ Pinterest ➖ Publicis Commerce ➖ PubMatic ➖ Riboli Family Wines ➖ Rockbot ➖ Shirofune USA ➖ SiriusXM ➖ Tesco Media and Insight Platform ➖ TikTok ➖ Tinuiti ➖ Vibenomics, a Mood Media company ➖ And more to come!
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Maximize your Amazon strategy year-round! Check out the latest Interpublic Group (IPG) whitepaper for actionable tips on media delivery and optimizing conversions.
In our latest whitepaper, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," Interpublic Group (IPG)’s Jeriad Zoghby, and KINESSO Commerce's Glen Conybeare and J. William Margaritis outline actionable strategies tailored to Amazon audiences, focusing on precision media delivery, compelling commerce content, and optimizing conversions for sustainable growth. Elevate your Amazon strategy and drive meaningful long-term results by reading our full paper below. #AmazonPrimeDay
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KINESSO reposted this
🗣 Amie Owen, Global Chief Growth Officer at KINESSO Commerce, shared her thoughts on this year’s Amazon Prime Day in Pacvue’s Prime Day 2024 Benchmark Report, highlighting that Prime Day has evolved into a cultural phenomenon, “it’s great to see a cultural moment like this drive a buying occasion for these categories – not just for Amazon but for the total retail marketplace.” 💡 For more insights from industry experts, in-depth data, and benchmarks from Prime Day 2024, click the link below to download Pacvue’s Prime Day 2024 Benchmark Report. ⤵ https://bit.ly/3yiddhZ #Pacvue #CommerceAcceleration #Amazon Amazon Ads Partners Amazon Ads #PrimeDay #PrimeDayBenchmarkReport
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AdExchanger‘s Alyssa Boyle did a deep-dive 🏊 on NBCUniversal’s decision to introduce programmatic for the #Olympics this year and we give it a 🔟 Our SVP of Performance, Thomas Morningstar, weighed in on things to consider for brands navigating a programmatic strategy during the games. Read in full here https://lnkd.in/ezZStF5U
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Our Global Head of Platforms and Intelligence, Chris Schimkat, had the pleasure of catching up with Digiday's Michael Burgi on how the industry will "forge on with other ID solutions" following Google's decision on third-party cookies. Advice for marketers from Chris Schimkat: diversify. "With so many potential solutions and much to still be learned about the impact of this decision, brands should spread their chips when it comes to next generation measurement, targeting and optimization solutions. That way, it's easier to pivot quickly as consumers start to select their cookie preferences in Chrome, allowing brands to understand what uniquely works for their business." Read more on how marketers can best move forward: https://bit.ly/4catPpw
Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecation
digiday.com
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Despite “connecting media to outcomes” being a top priority for the C-suite, half of marketers are no longer performing any type of holistic measurement. Why? Because it’s historically been difficult to do. We’re breaking out of the “doom loop” and getting to data-driven decisions faster for our clients. Our partnership with Amazon Ads has led to a groundbreaking solution that's transforming how we measure campaign success. We've created a scalable dashboard solution on top of Amazon Marketing Cloud (AMC, Amazon’s clean room) that delivers actionable insights without endless data crunching or weeks-long waits for answers. Read the full article from Amazon's Dave Katz on how the Amazon & KINESSO partnership is helping brands measure campaigns and find insights they can make informed decisions with via AdExchanger https://bit.ly/3A58BMy
End The Insight Doom Loop | AdExchanger
adexchanger.com
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KINESSO reposted this
Looking for high Lifetime Value customers? Retail Media Networks could hold the key! In our latest article, Heather Dawson, KINESSO Commerce's SVP Global Commerce Strategy, explores how non-edemic brands can leverage RMNs to identify customer need states, drive top of funnel awareness and prospect high LTV customers. There's no doubt that marketers are realizing the value RMNs bring to a media plan - and not just for endemic brands. Read more about how this third wave of digital marketing is creating new opportunities for non-endemics here: https://bit.ly/4dqotb1 #RetailMediaNetworks
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