Exciting news in the world of healthcare media! Today we announced the launch of Mediabrands Health, a new Center of Excellence (COE) that sits within IPG Mediabrands. Building upon a strong track record in the healthcare sector, Mediabrands Health will strengthen Interpublic Group (IPG)’s integrated health offering by providing scaled, global media services, collaborating closely with IPG Health and Acxiom Health to offer a holistic suite of market-tested solutions. Melissa Gordon-Ring, president of Mediabrands Health, sat down with MM+M to share more on how the COE will drive growth for clients and address shared industry challenges. Read more here: https://lnkd.in/gATeHtNd
Über uns
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
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https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 10.001+ Mitarbeiter
- Hauptsitz
- New York, NY
- Typ
- Öffentliches Unternehmen
- Spezialitäten
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Standorte
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Primäre
Wegbeschreibung erhalten
100 W 33rd St
New York, NY 10001, US
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Wegbeschreibung erhalten
Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Aktualisierungen
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The 2024 election cycle demands a heightened level of vigilance around brand safety. IPG Mediabrands' Elijah Harris shares essential strategies and actionable insights for election readiness in his latest article featured in The Drum. From channel audits to influencer partnerships, discover how to protect your brand and ensure your messages resonate in today's evolving media landscape. Read the full article here: https://bit.ly/3yCa2Sv #BrandSafety
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Ready to unlock data that drives your business forward while supercharging your customer engagement? Join our Chief Data and Analytics Officer Chris Wilhelmi and Acxiom’s Senior Director of Industry Strategy Doug Hurst as they share how (and which) data fuels better customer experiences and sharper audience reach. Register here: bit.ly/4fQCjFp IPG Mediabrands
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A huge congratulations to the incredible women of IPG Mediabrands and across our collective agencies who were named this year's Top Women in Media by Cynopsis! This prestigious award celebrates the exceptional achievements and contributions of woman leaders who are driving innovation, creativity, and positive change in the media landscape. This year's honorees include: IPG Mediabrands' U.S. Chief Investment Officer Maureen Bosetti and Global Culture and People Strategy Officer Hermon Ghermay Initiative's Global President of Health Melissa Gordon-Ring and Head of Performance Planning, lauren jacobson UM Worldwide's EVP, Global Managing Partner Sarah Donohue and Global Chief Client Operations Officer and U.S. COO Jennifer Wadeyka Their leadership and dedication inspire us all!
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We're excited to announce The Residency's Class of 2024! We're proud to have been a part of their incredible journey of learning, growth, and collaboration. Over the past 10 weeks they've experienced the power of teamwork and the diverse perspectives that shape our industry. Their dedication and passion for the media industry shines bright, and we can't wait to see what they achieve next. Thank you for being a part of The Residency. Congratulations, Class of 2024! #IPGMBResidency2024
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The 2024 Olympics brought back large audiences and plenty of cultural conversation, highlighting the evolving landscape of sports marketing. Dani Benowitz spoke with Ad Age about the changing audience landscape and the lessons marketers can take away from the Paris Games, including the importance of purposeful marketing, cross-platform consumption, and sustaining momentum. Learn how to leverage these insights to reach new audiences and achieve your advertising potential by reading the full article here: https://bit.ly/4fLveG8 IPG Mediabrands #Olympics #Paris2024
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IPG Mediabrands reposted this
In our latest whitepaper, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," Interpublic Group (IPG)’s Jeriad Zoghby, and KINESSO Commerce's Glen Conybeare and J. William Margaritis outline actionable strategies tailored to Amazon audiences, focusing on precision media delivery, compelling commerce content, and optimizing conversions for sustainable growth. Elevate your Amazon strategy and drive meaningful long-term results by reading our full paper below. #AmazonPrimeDay
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To wrap up #IPGMBResidency2024, our interns were challenged with developing and pitching an end-to-end media plan to a panel of judges consisting of agency leadership and our valued clients. We were impressed by their creativity, innovation, and passion for developing impactful campaigns and marketing solutions! A huge congratulations to the winners of this year's Residency Pitch Competition! Your hard work and dedication to the program have truly paid off. We're excited to see what you accomplish in your future careers in the world of advertising and marketing! IPG Mediabrands
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Exciting news from India! IPG Mediabrands is thrilled to announce the opening of our stunning new facility in Pune, designed to support our amazing team and foster collaboration. We love connecting with our teams around the world, and this new hub is a testament to our commitment to growth and innovation!
Jarrod Martin , Ankita AGARWAL and Kris Biti join IPG Mediabrands India CEO Shashi Sinha and team in Pune, #India for the launch of a new #IPGMediabrands state-of-the-art office facility spanning 62,000 square feet with rooftop sports facilities, a gym and walking track, crèche facilities for employees' children, a 24-hour canteen service, and agile workspaces designed for collaboration. The new #Pune office marks a significant expansion of the network’s footprint in India, serving as a pivotal hub to over 500 clients globally. Margaret Kohler Tom Amies-Cull Caitlin Wroblewski IPG Mediabrands India Interpublic Group (IPG) Acxiom KINESSO #office
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Our collective agencies are always looking for meaningful ways our clients can connect with audiences authentically. Last weekend's #Lollapalooza activation from Mediahub Worldwide and Ulta Beauty is an incredible example of this coming to life!
This past weekend, our client Ulta Beauty brought the joy of beauty to Chicago’s #Lollapalooza music festival! As the exclusive beauty-retailer of Lollapalooza, Ulta Beauty had a 20x20 on-site activation space called Ulta Beauty’s House of Joy. Attendees could enjoy a complimentary glow-up with hair tinseling, temporary hair color, and a glow bar to keep guests looking radiant all weekend. Ulta Beauty Reward Members were also able to receive exclusive and customizable makeup bags, filled with goodies from some of their favorite brands. So proud of our Mediahub U.S. team for bringing this activation to life with IPG Mediabrands, Live Nation Entertainment, and TikTok!