Initiative

Super proud of Jasmyn Dawkins from Initiative #Australia on being shortlisted for the #NGENAward! Good luck to Jasmyn and all the NGENers! IPG Mediabrands APAC

In our latest whitepaper, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," Interpublic Group (IPG)’s Jeriad Zoghby, and KINESSO Commerce's Glen Conybeare and J. William Margaritis outline actionable strategies tailored to Amazon audiences, focusing on precision media delivery, compelling commerce content, and optimizing conversions for sustainable growth. Elevate your Amazon strategy and drive meaningful long-term results by reading our full paper below. #AmazonPrimeDay

Despite “connecting media to outcomes” being a top priority for the C-suite, half of marketers are no longer performing any type of holistic measurement. Why? Because it’s historically been difficult to do. We’re breaking out of the “doom loop” and getting to data-driven decisions faster for our clients. Our partnership with Amazon Ads has led to a groundbreaking solution that's transforming how we measure campaign success. We've created a scalable dashboard solution on top of Amazon Marketing Cloud (AMC, Amazon’s clean room) that delivers actionable insights without endless data crunching or weeks-long waits for answers. Read the full article from Amazon's Dave Katz on how the Amazon & KINESSO partnership is helping brands measure campaigns and find insights they can make informed decisions with via AdExchanger https://bit.ly/3A58BMy

"Winning isn't for everyone. It’s for those who do whatever it takes." 🔥 Just dropped: Nike's newest anthem! 🎉 Proud to team up with Nike, Wieden + Kennedy, and PMG to bring this epic vision to life for #Paris2024. We are ready and fired up for the Olympics! 🏅 #Nike #WinningIsntForEveryone #Olympics2024 #Winningmindset https://bit.ly/3xSmWeM

Initiative takes home 3 Bronze Lions from Cannes Lions International Festival of Creativity! We medaled in the Direct and Media Lions. Less than 2% of entries in both these groups went on to win Bronze this year, and we are proud to be recognized in such competitive categories. A massive thank you to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and the Canadian Down Syndrome Society. Bravo!!! SIM (Special Investigative Media) Bronze, Media / Not for profit / charity / government Inployable Bronze, Direct / Use of Social Platforms Bronze, Media / Use of Social Platforms #CannesLions2024

Like everything in the marketing landscape, search journeys continue to evolve alongside new technology and channels. In the session The Future of Search, Social & Community, Nicole Estebanell, Global Chief Client Officer at Initiative, moderates a fireside chat with Reddit's top thought leaders. Be sure to check in with us regularly for more on the great content sessions happening around the Cannes Lions International Festival of Creativity. IPG Mediabrands #CannesLions2024 #ThoughtLeadership

We're getting ready for more great panels featuring IPG Mediabrands' thought leaders at Cannes Lions International Festival of Creativity 2024! Melissa Gordon-Ring, the Global President of Initiative Health, will be featured at Hindsight is 20/20: Lessons Learned from Female Leaders. She'll join other accomplished industry experts at The Equality Lounge to share valuable insights on navigating challenging landscapes, building supportive networks, and empowering female leadership. Check in with us for exclusive Cannes Lions coverage all week! #Initiative #InitiativeHealth #CannesLions2024 #FemaleLeadership #ThoughtLeadership

Attention is a precious commodity in today's advertising ecosystem. At this year's Cannes Lions International Festival of Creativity , Soren Godfrey, Chief Investment Officer of Rufus, powered by Initiative, takes the stage at Infillion Café at The Mondrian to share insights on this critical topic. In her session, Why It's Time to Get Real About Attention in Advertising, Soren will explore effective strategies for capturing and maintaining consumer attention in today's ever-changing landscape. Keep an eye out for more highlights and IPG Mediabrands industry leaders at Cannes! #IPGMediabrands #Initiative #Rufus #AttentionAdvertising #CannesLions2024

We are proud to share that Stacy McCarthy DeRiso, the US CEO of Initiative, is passing the mic this year at Cannes! She'll be joining The Female Quotient's interview studio at the Equality Lounge to share her empowering journey and provide advice on navigating the media and advertising industry. Stacy's session, Pass the Mic, exemplifies commitment to nurturing the next generation of leaders and promoting diversity in the industry. More highlights from Stacy and other trailblazers taking the stage to come! IPG Mediabrands Cannes Lions International Festival of Creativity #Initiative #CannesLions2024 #FemaleLeadership #ThoughtLeadership

Congratulations to our amazing teams on these Cannes Lions International Festival of Creativity Shortlists! 2 campaigns shortlisted 9 times across 4 different categories. HUGE kudos to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and Canadian Down Syndrome Society. We’re keeping our fingers crossed for some Lions!   S.I.M. Special Investigative Media: Media - Not-for-Profit / Charity / Government Media - Media Insights & Strategy Creative Data - Use of Real-Time Data   Inployable: Social & Influencer - Innovative Engagement of Community Direct - Use of Social Platforms Direct - Social Behavior & Cultural Insight Media - Use of Social Platforms Media - Corporate Purpose & Social Responsibility Creative B2B - Market Disruption See the full shortlist here: https://bit.ly/45v5md8 #CannesLions2024