Maze

❇️ DISCO CONF is back for 2024! ❇️ Be part of the third edition of our global research and discovery conference, happening October 17. Online-by-design and completely free—all you need is a curious mind and an internet connection ⚡️ Don’t get left behind! Secure your spot and join us on the adventure 🧭 https://buff.ly/4atqLnM #DiscoConf2024

❇️ Looking for inspiration to supercharge your user research practice? ❇️ Maybe you're on the lookout for ways to combine design innovation with user insights? Join a global community of fellow curious minds at DISCO CONF 2024–the research and discovery conference of the year. Dive into a day packed with expert-led sessions from leaders at orgs like LinkedIn, Dropbox, Broadcom, and more, where we'll be exploring the key topics shaping research, design, and discovery. Disco Conf is completely free, online-by-design, and open to all. Already registered? Tag a colleague who should be coming 🪩 Register today to be part of the future of discovery → https://buff.ly/4cukx8R #DiscoConf2024

Wonder how your user engages with your product in their natural setting, be it on the train to work, in the office, or in front of Netflix at home? 🏡 Contextual inquiry can show you how, when, and where your users interact with your product in a real world context. Applied in the early stages of product discovery, this semi-structured research method helps researchers understand how a product plays a part in a user’s daily routine–providing an in-depth understanding of user behavior and needs. Discover everything you need to know about contextual inquiry: when to run it, its pillars, and a step-by-step example for how to conduct it–all in today's article 📓 https://buff.ly/4gidz9t

Curious to know how to create products that delight customers and truly meet their needs? 💡 On this episode of The Optimal Path, Jehad Affoneh, Chief Design Officer at Toast, discusses how embracing a customer-centric, experience-led culture drives product success. At Toast, teams across all functions—from design to sales—share ownership of the customer experience. “Being an experience-led company is less about the function and more about the end outcomes we want to deliver to our customers,” Jehad says. “This differentiation makes all the difference for teams across the company, allowing them to be joint owners of these outcomes, influence them, and be motivated by them.” Discover how Toast empowers employees to connect with customers regularly and make conversations more effective through accessible, easy-to-use user research tools and training. Listen to the full episode 🎧 ✨ https://buff.ly/3Mrnb45 #TheOptimalPath #CustomerExperience #UserResearch

Roadmaps aren’t just for roadtrips, they’re an essential element to any successful product launch 🧭 Product development roadmaps are a visual strategy that outlines the features, updates, and direction of your product—taking your brilliant idea from a chaotic concept to a market-ready marvel. Check out our article for what to include in agile, waterfall, and hybrid roadmaps. Plus a step-by-step guide for creating your roadmap, guaranteed to keep your team focused, stakeholders happy, and stay on the right path to launch. 🛣️ 🔗 https://buff.ly/3TgK2D3 #ProductDevelopment #ProductRoadmap

Are you in the San Francisco area? 👋 We’re in town for the Product-Led Alliance Chief Product Officer Summit and would love to host you at our Maze happy hour on September 5! Come along to continue the conversation and connect with other product leaders 🍸 #sanfrancisco #happyhour #product #design #ux #uxr #userresearch

Whether it’s the success of a new product, or a drop in customer retention, understanding the ‘why’ behind the ‘what’ is crucial to long-term success. Qualitative research helps answer the why in your research, by connecting with users to understand their thoughts, feelings, needs, and pain points ❤️🩹 Read our breakdown of seven qualitative research methods, including user interviews, focus groups, and ethnographic research. Paired with tips on when to use each technique, and how to conduct it—plus, an example for each method 📝 https://buff.ly/4dAqCB0

Did you know that Maze can transform your product development process by seamlessly integrating user research into every stage? Unsure where to start? We've got you covered 👇 Join our live virtual event on September 10, where we’ll showcase: 🗺️ An introduction to the Maze platform and its core capabilities 📝 Practical demonstrations of Maze’s suite of tools for both moderated and unmoderated research 🤝 Real-world scenarios illustrating how Maze bridges the gap between research and product teams ➕ And more! Register here: https://lnkd.in/drqQHsW4

Ready to take the next step in your research success journey? Explore the new 🌟 Maze Research Success Hub 🌟 Whether you’re just starting with Maze or looking to scale your research practice, you’ll find all the resources you need to introduce Maze to your organization, drive team adoption, and achieve success with our user research platform. What's inside the hub? ✅ Step-by-step guides, one-pagers, and templates to help you build a solid business case for Maze and communicate its value to stakeholders ✅ Onboarding best practices and ready-to-use assets for smooth implementation across your team or organization ✅ Expert insights, tools, and frameworks to measure research success, scale the impact of research, and elevate your organization's research maturity Visit the Research Success Hub today: https://buff.ly/3LZapt2 #MazeResearchSuccessHub #UserResearch #Maze

We're among great company in Sapphire Ventures' market map of the AI design landscape! Maze's suite of AI-powered tools let you reduce bias, auto-generate questions, and summarize interview analysis, for faster-than-ever user insights 🪄