Mediagistic

Content marketing is a valuable tactic for home services and outdoor power equipment businesses. It builds authority, trust, and loyalty by addressing customer pain points with value-based content. This approach not only enhances online visibility but also drives higher conversions and retention. It can be very effective for educating your target audience and increasing the customer lifetime value (CLV) of your existing customer base. #OPEMarketing #HomeServicesMarketing #HVACMarketing

Are CTNS part of your home services marketing tech stack? They should be. With phone calls converting customers at rates between 25% and 40% — far outpacing the typical 2% conversion rate of lead forms — it’s clear that this channel is invaluable for home services businesses. Considering 62% of home services customers make phone calls during their purchasing journey, understanding these touchpoints is vital for optimizing your marketing strategy and improving ROI. In a competitive industry like home services, where phone calls are 10 to 12 times more likely to convert than lead forms, CTNs are not just beneficial; they’re essential. Most FSMs and our own Revenue Analytics platform require CTNs for tracking performance and connecting marketing spend to revenue as well. Check out our latest blog from Mediagistic Customer Service Manager Marissa Johnson to learn more about CTNs and how they fit into your home services marketing strategy: https://bit.ly/3YNV5aC #HomeServicesMarketing #ContractorMarketing #HVACMarketing #WindowsAndDoorsInstallerMarketing #PlumberMarketing #ElectricianMarketing

We had a blast last week celebrating the Games with our own agenda of events here at Mediagistic. Check out this video to get a glimpse of the action! #MediagisticGames #AgencyLife #TampaJobs #NowHiring

🎒✏️📚 Mediagistic Gives Back! 📚✏️🎒 Earlier this week, thanks to our "Back to School" school supplies drive, the Mediagistic team successfully delivered a load of school supplies to Foster Elementary School! A huge shout-out to Mediagistic's Quality of Workplace (QWP) committee for spearheading this drive. Your passion and dedication are an inspiration. 🌟 Every pencil, notebook, and backpack matters in shaping the future of these kids. Thanks to everyone who played a part in this! 🌱 Let's continue to support and uplift our local communities. ❤️📖 #MediagisticCares #GivingBack #CommunityMatters #EducationForAll #TampaBay

If you’re running LSAs, it might be time to invest in some custom photography. Google confirmed it’s now a best practice. “Google also said adding photos can help improve your ad rank. "Adding photos to your Local Services Ads can help improve your ad ranking," Ginny Marvin wrote. As PPCGreg said, this is the "first mention of these photos improving your Ad Rank."’ #GoogleAds #LSAs #LocalServicesAds #HomeServicesMarketing #HVACmarketing #LegalMarketing

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Is your OPE or home services brand using the RAD-P model to drive growth? Check out these words of wisdom from Mediagistic’s CRO, Greg Duss. And if you want to learn more about how to incorporate RAD-P model into your sales and marketing motions shoot us a DM to get in touch! #OEM #OEMmarketing #manufacturing #homeservices #HVACmarketing #OPEmarketing

Google recently announced two new, long-awaited updates to Google Local Services Ads (LSAs), aiming to improve lead quality and visibility for home services contractors. These updates include the rollout of automated lead credits and the inclusion of LSAs in the Google Maps app for iOS. According to Google, these changes are designed to streamline processes and enhance the effectiveness of local services ads for contractors, making them an even more valuable tool for contractors. Read our latest blog by Mediagsitic GLSA specialist Mia Napoli to learn more about how these changes work and what they could potentially mean for home services businesses: https://bit.ly/4d53OcB #HomeServicesMarketing #HVACmarketing #PlumberMarketing #ElectricianMarketing

We all love bundles, right? Disney+ and Hulu — sign me up! A 3-day park-hopper pass at Disney? Yes, please. Save by combining home and auto insurance? You betcha! Well, Google’s new(ish) ad-platform, Performance Max, does just that, but with some added features that make it even more enticing. Budget-planning has long been a thorn in the side of many marketers. How much should we invest in this channel versus that one? What’s the right mix? How does the customer journey fit into the strategy we’ve outlined? Performance Max removes a lot of that guesswork. To learn more, check out the most recent blog from Mediagistic's VP of Channel Marketing, Adam Smith: https://bit.ly/3ybjCvl #HomeServicesMarketing #HVACmarketing #PlumberMarketing #ElectricianMarketing #OPEMarketing #FECmarketing #Mediagistic

Your brand's ad creative consists of the images, video, graphic design, logos, and words you use to portray your business to consumers. It also can mean the difference between a successful marketing campaign and one that falls flat on its face. But the amount you invest into that creative also needs to match what you're trying to accomplish with your advertising campaign. The key is finding the balance between economy and success. Watch this video from Mediagistic's executive producer, Matt Sager to learn more about how to land on the perfect creative for your audience, budget and goals. #TeamMediagistic #AwardWinning #CreativeAdvertising #HomeServicesMarketing #HVACmarketing #PlumberMarketing #ElectricianMarketing #OPEMarketing #FECmarketing #Mediagistic