📢 We are excited to introduce our new Supply Chain Object (#SCO) Post-Bid Verification & Pre-Bid Blocking Technology with 16 reason codes. These Pixalate tools are designed to help buyers prevent wasted #AdSpend and rectify problems that persist in complex and fragmented supply paths across #mobile, #web, and #CTV with these features: ✔ Pre-bid blocking technology with a #data feed of high-risk SCO nodes associated with significantly elevated invalid traffic (#IVT) rates, as measured by Pixalate. ✔ Post-bid #analysis with detailed invalid SCO information classified by 16 reason codes. ✔ SCO Verification Analytics Reports enabling buyers to optimize ad traffic paths with low #IVT. Benefits of #Pixalate’s new tool: ▪ Ensure compliance of the #OpenRTB SCO specifications by identifying and blocking traffic from unauthorized direct sellers and resellers. ▪ Identify and block #publishers and sellers with invalid ads.txt/app-ads.txt/sellers.json. ▪ Identify #sellers and publishers with incomplete SCOs to ensure their compliance. ▪ Assess chain lengths on ad #traffic to optimize paths with low IVT and high viewability percentages. ▪ Identify redundant paths from publishers to eliminate potential bid #duplication. Learn more: https://pixal.at/3RrOWfK #Adtech #SupplyPathOptimization #IAB #digitaladvertising
Pixalate
Technology, Information and Internet
Palo Alto, California 33,706 followers
Market-leading fraud protection, privacy, & compliance analytics platform for Connected TV, Mobile Apps & Websites.
About us
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
- Website
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https://www.pixalate.com
External link for Pixalate
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Palo Alto, California
- Type
- Privately Held
- Founded
- 2012
- Specialties
- mobile, OTT, CTV, ConnectedTV, IVT, in-app, Compliance, COPPA, Privacy, Ad Fraud Detection, Ad Fraud Prevention, App Stores, Apple app store, OFAC, Ad Supply Chain, Children's privacy, and ad supply chain
Locations
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Primary
Palo Alto, California 94306, US
Employees at Pixalate
Updates
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New #PublisherTrustIndex rankings for #mobile apps 👇 🌟 Top-ranked Google Play Store mobile apps for ad #quality by region: North America: 'Weather Radar by WeatherBug' #EMEA: 'Candy Crush Saga' #APAC: 'CapCut - Video Editor' #LATAM: 'Candy Crush Saga' Download and explore Apple App Store #rankings here: https://pixal.at/4c795Qt ✍ Report contributors: Jalal Nasir, Amit Shetty, Melwin James Poovakottu, Patrick McClure
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↘ May #CTVBundleID Rankings ↙ Pluto TV, Fubo rank in top 10 globally on all Roku, Amazon Fire TV, Apple TV, and #Samsung Smart TV platforms. ⤵ Download the lists to see the global top 100 #BundleIDs across CTV platforms: #Roku: https://pixal.at/4c5NV5l #Amazon Fire TV: https://pixal.at/4crC3Ku Apple TV: https://pixal.at/4c3rQ7b Samsung Smart TV: https://pixal.at/3Ry5faC ✍ Report contributors: Jalal Nasir, Amit Shetty, Melwin James Poovakottu, Patrick McClure
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66% of likely #MFA websites use Google AdExchange to sell ads Q1 #MadeForAdvertising Benchmark Report: Essential Insights for Advertisers Download the Q1 2024 MFA #BenchmarksReport to explore: -Latest trends in MFA websites -Detailed regional analytics -The top MFA sites and apps Get the full report here: https://pixal.at/3Rmj0JG Not sure if your ad campaign is being affected by MFA? Be sure to check out Pixalate’s MFA Backgrounder.
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66% of likely #MFA websites use Google AdExchange to sell ads Q1 #MadeForAdvertising Benchmark Report: Essential Insights for Advertisers Download the Q1 2024 MFA #BenchmarksReport to explore: -Latest trends in MFA websites -Detailed regional analytics -The top MFA sites and apps Get the full report here: https://pixal.at/3Rmj0JG Not sure if your ad campaign is being affected by MFA? Be sure to check out Pixalate’s MFA Backgrounder: https://muse.ai/v/aDJ1tFD
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#MobileAppIVT #IVTtrends 🔎 The global ad fraud rate hit 22%, as $725M intended for "Video Gaming" apps was spent on #adfraud instead. Key findings in Q1 '24 #Mobile App IVT Trends Report: ▪ "Technology & Computing" had the highest #IVT rate (31%) among the top 10 IAB app categories based on estimated open #programmatic ad spend ▪ "Display Impression #Fraud" was the most common #IVT type among the top 10 #IAB app categories, accounting for 18% of all global IVT ⤵ Download and explore Pixalate's Global Mobile #App IVT Trends: IAB Categories for Open #Programmatic Advertising Report: North America - https://pixal.at/3zfhC59 #LATAM - https://pixal.at/4c8ednp #APAC - https://pixal.at/3z5C7kQ #EMEA - https://pixal.at/3RuWyhy Global - https://pixal.at/4ceLkpk Contributors: Jalal Nasir, Amit Shetty, Brooke Huntley, Ezequiel Donovan, Melwin James Poovakottu, Patrick McClure, Hawn Smith
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If you're attending Global Traffic Conference #GTC2024 in Shenzen tomorrow, June 18, stop by Pixalate's booth #4B38 and say hi to to Pixalate colleagues Alvin Ling, Yee Yin (YY) T., Karen Tseng, and Nicky Chua.
Results-Driven Digital Marketing Professional | Expert in Programmatic Advertising | Partnership Development| SaaS Sales
Pixalate is at GTC 4B38 now. Looking forward to meeting you. See you soon! Alvin Ling Yee Yin (YY) T. Nicky Chua #pixalate #adfraud #
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✔ Safe Exchange [A Parent Media Co. Inc. (APMC)] recently announced details about their Pixalate partnership. Safe Exchange will use Pixalate's platform to ensure #programmatic ad decision-making evolves to better serve audiences around the world. Learn more about the #partnership here: https://pixal.at/4b8cbCq
We’re thrilled to be working with Pixalate, the leading ad fraud prevention and data intelligence company. This is an important step forward to ensure a safer, more transparent programmatic advertising ecosystem. Daniel Riddell, Chief Technology Officer at A Parent Media Co. Inc. (APMC) explains, “Pixalate is a natural choice as we explore how publishers can leverage enhanced data points to expose net new revenue while protecting audiences of all types.” With an election year estimated at $14 billion unfolding before us, there is considerable opportunity for publishers, but also risk associated with audience and brand protection. Our joint efforts aim to enhance ad quality and mitigate fraud, providing a secure environment for brands and advertisers. By leveraging Pixalate's cutting-edge technology and Safe Exchange's robust platform, we are committed to protecting the integrity of digital advertising. Read more about how we're working together here: https://lnkd.in/diUKmskp #SafeExchange #Pixalate #APMC
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#MobileAppsMFA #NewReport: $7.5M est. ad #spend on likely MFA mobile apps 📣 Ad Industry’s First #MFA Mobile Apps Report: ✖51% of ad spend went to likely MFA mobile apps labeled "Mobile Games" ✖Google-hosted likely MFA mobile #apps saw higher est. ad spend ($3.7M) than Apple App Store ($1.5M) #Q12024 data and research by Pixalate. ⤵ Download to #explore the report: https://pixal.at/3yV2UjL ✍ Contributors: Jalal Nasir, Amit Shetty, Melwin James Poovakottu, Patrick McClure
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#BundleIDResearch from Pixalate 🔳 #Sling TV: 4 #app store IDs map to 1,869 Bundle IDs 🔳 #Fubo: 4 app store IDs map to 219 Bundle IDs 🔳 #Roku: 9% of Q1 '24 ad #spend went to apps w/ 10+ Bundle IDs Dive deeper into the data ↙ Roku: https://pixal.at/4e9SNrv Apple TV: https://pixal.at/3XdZzq7 Amazon Fire TV: https://pixal.at/4e9KMCR #Samsung Smart TV: https://pixal.at/3yRktkO ✍ Contributors: Jalal Nasir, Amit Shetty, Melwin James Poovakottu, Patrick McClure