Taglayer

Today is a special day for me and my brothers 👨💻👨💻👨💻 Five years ago, my brother Bart Drijver joined the Taglayer family, bringing his passion for sales and dedication to enhancing customer experiences. His commitment has been a cornerstone of our success. Today, I am overjoyed to announce that our youngest brother, Daan Drijver, is joining us as the head of Customer Success! Reflecting on our journey, I can't help but feel a wave of nostalgia. We used to spend hours playing together on our old Gameboy at ages 3, 5, and 7. 🕹 Those games sparked our curiosity, taught us the value of teamwork, and ignited a love for technology. Who would have thought that years later, we’d be working together to shape the future of customer experiences? Today, 21 years later, instead of huddling over a Gameboy, we’re gathered around a laptop, leveraging our skills and shared vision to create exceptional experiences for our clients. 💻 It’s amazing how those early days of play have transformed into a professional collaboration filled with purpose and passion. Seeing Bart excel in sales and now welcoming Daan to ensure our clients' success feels like a dream come true. As for me, I’m focused on driving the growth of our company, and having my brothers by my side makes this journey even more meaningful. Here’s a throwback to those cherished Gameboy days and a new picture of us collaborating on a laptop, united by our shared goal to create exceptional experiences for our clients. 📸 Daan, welcome to the team! Together, with Bart leading sales, Daan driving customer success, and myself steering growth, we’re ready to achieve amazing things. 🚀👨💻👨💻👨💻 #Brothersintech #Familybusiness #Teamtaglayer #Customerexperience #Growth #Nostalgia

Bedankt voor het artikel, Bloovi 🙌 📖 Lees meer over het einde van third-party cookies en de impact op marketeers. Het verdwijnen van third-party cookies betekent een grote verandering voor marketeers. Ze moeten nu meer dan ooit vertrouwen op first-party data, gegevens die rechtstreeks van hun klanten komen. Dit vereist een nieuwe aanpak en strategie om extra conversies binnen te halen. 📊 Hoe kunnen marketeers data optimaal benutten voor unieke klantbelevingen? En hoe kunnen ze zich aanpassen aan het verdwijnen van third-party cookies? 🤔 Met onze AI Personalisation Suite helpen we marketeers persoonlijke, onvergetelijke ervaringen te creëren en conversieratio's te verhogen zonder te coderen. 👨💻 Taglayer is een combinatie van een customer data platform, AI, CRO en marketing automation. Nog niet klaar voor de toekomst zonder third-party cookies? Stuur me een bericht voor extra informatie, probeer het gratis uit op onze website, of boek een info sessie met ons team via de link in de comment. ⬇ https://lnkd.in/eRgUHXxz #CDP #AI #Marketingautomation #CRO #Personalisation

🖼️ Enhancing Visual Engagement Through A/B Testing! This week on our A/B testing adventure with Taglayer, we’re looking at how testing different hero images can impact user engagement. Our example: Booking.com. Why images? The right hero banner can create an immediate emotional connection with visitors. We’ll show how subtle changes in banners on Booking’s homepage could enhance visitor retention and conversion. Discover the power of visual A/B testing and see what works best for engaging your audience! #ABtesting #CRO #Taglayer

🚀 Setting up successful A/B tests 🚀 Are you looking to boost your conversions with simple yet effective changes? Here's how to get started with A/B testing: 🔹 Test small changes: Does “Get Yours Today” work better than “Buy Now”? Even minor tweaks can have a big impact. 🔹 Set clear goals: Identify what you want to achieve, like which CTA drives more conversions. 🔹 Accurate testing: Change just one element at a time to ensure you can accurately measure the impact. 🔹 Data collection: Gather enough data to ensure your results are reliable. Precision is key. 🔹 Review & implement: Analyze the data and implement the best performing CTA. Ready to start A/B testing and see real results? Try Taglayer’s forever free version now and boost your conversions effortlessly! 💡 #ABtesting #Digitalmarketing #CRO

🚀 Planning Your A/B Test - From Hypothesis to Execution! 🚀 As we navigate the intricacies of product development and marketing, A/B testing emerges as an indispensable tool. But what separates a successful A/B test from a less effective one? Planning and execution. In our latest blog post, we delve deep into the systematic approach required for effective A/B testing. From crafting a robust hypothesis based on data and customer feedback to ensuring the precision of your results, we cover it all! 🔍 Key takeaways: - Hypothesis development: learn to craft a testable, impactful hypothesis. - Metrics and goals: align your tests with business objectives for significant results. - Test design & execution: ensure your setup collects accurate data. - Results analysis: make strategic decisions based on solid data analysis. Whether you're a product manager, a marketer, or simply interested in data-driven decision-making, this guide provides valuable insights into planning and executing effective A/B tests. #ABtesting #Productdevelopment #Datadriven #Marketingstrategy #Userexperience #Businessgrowth

🔔 Last month, I had the pleasure of speaking at Recruitment Tech Demo Day, where I shared how recruiters can boost their application rates by up to 29% through a personalized candidate experience across multiple channels! 🌐 I showcased 10 real-world use cases from our clients that demonstrated the power of: 🌟 Personalized content on your website 📧 Data-driven email campaigns 📲 Push notifications that engage 💬 WhatsApp AI job alerts 🤝 Tailored first-party social media strategies We also tackled the disappearance of third-party cookies, providing practical strategies to adapt to this shift. 🍪📉 If you'd like to access my presentation, feel free to comment below or send me a DM. I'd be happy to share it with you! ✉️ #Recruitmenttech #Personalization #Data

🎯 Optimize with A/B Testing! 🎯 Struggling to choose between a red or blue ‘Buy Now’ button? Let A/B testing guide your decision! Here's how: 1️⃣ Test & Compare: A/B testing is like a science experiment for your website. Test two versions and see which one wins! 2️⃣ Easy Setup: set your goals and run the test with simple, no-code tools! 3️⃣ Analyze & Improve: check the data to see which version boosts engagement and conversions. Ready to optimize your digital strategy? Start A/B testing today with our forever-free version! #ABTesting #WebsiteOptimization #DataDriven #Taglayer

🚀 Kickstarting Our Use Case Series with Taglayer! 🚀 Welcome to the first of our year-long series where we explore how using your data can transform website interactions into compelling customer experiences. Each week, we'll pick a well-known website and show how Taglayer can optimize a specific element. 🎥 First up: Adecco. Let’s dive into how enhancing CTAs on their job page can significantly boost engagement. Why Adecco? A clear and compelling CTA is crucial on job search sites, where converting visitors into applicants is key. We demonstrate how tweaking text in the CTA can lead to higher conversions. Stay tuned for more insights and transform your customer experience with data-driven decisions! Want to get featured? Comment your website URL below.👇 #ABTesting #WebDesign #ConversionRateOptimization #Taglayer

🚀 A Beginner's Guide to Effective A/B Testing 📊 Ever wondered how companies decide which product version works better? Or how websites optimize layouts to boost your clicks? Let's dive into the world of A/B testing—a key tool for marketers, designers, and devs! 🔍 What is A/B Testing? A/B testing, or split testing, involves comparing two versions of a webpage to see which one performs better towards a specific goal. Think of it like a science experiment for your website, where decisions are driven by data, not guesses. 🛠 How It Works: 1. Set a Goal – Increase sign-ups, downloads, subscriptions, etc. 2. Create Variants – Develop two versions of an element like landing pages. 3. Split Audience – Divide your traffic randomly, often 50/50. 4. Measure Results – Use tools to track which version achieves the goal better. 5. Implement Changes – Adopt the more successful version site-wide. 📈 Why It Matters: - Enhances user experience. - Boosts conversion rates. - Reduces risks. - Promotes a data-driven culture. 🌟 Getting Started: - Identify impactful elements to test (CTAs, images). - Define your hypothesis. - Run the test until the results are statistically significant. - Analyze and implement the winning option. ⚠️ Considerations: Ensure enough traffic for significant results and test one variable at a time to isolate effects. A/B testing isn’t just a buzzword—it's crucial for improving engagement, conversions, and making informed decisions. Ready to optimize with precision? Start testing for free and let data lead your strategy to success! #ABTesting #MarketingOptimization #UserExperience #DataDriven #ConversionRateOptimization #DigitalMarketing

🎥 Na een lang juryproces én honderden publieksstemmen was er dan eíndelijk een prijs te verdelen. De best tool in de Recruitment Tech Awards 2023 ging naar Taglayer. Recruitment Tech ging na afloop van de Award-uitreiking in gesprek met Willem Drijver. Bekijk het video-interview hieronder. #RecruitmentTech #Taglayer #Awards