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    Lessons from a 100-year-old tea campaign reveal how food trends emerge

    It started in 1901 to deal with a problem of success. The establishment of tea plantations in India in the 19th century, to break Chinese domination of the tea market, increased production beyond the consuming capacity of the European market.

    Synopsis

    In 1922, the Lipton Company tried to promote tea with imperial imagery.

    In the early 1920s, a campaign by the British to encourage Indians to drink tea was in trouble. It started in 1901 to deal with a problem of success. The establishment of tea plantations in India in the 19th century, to break Chinese domination of the tea market, increased production beyond the consuming capacity of the European market. British tea planters needed a new market, so why not where it was grown? But few Indians drank tea and, two
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    The Economic Times