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    Meet 'Digital Marilyn': Talk to the iconic actress 60 years after her passing – here's how

    Synopsis

    Experience the nostalgia and innovation as 'Digital Marilyn' brings the iconic Hollywood actress back to life through advanced AI technology. Over 60 years after her passing, fans can engage in personalized conversations with this hyper-realistic digital avatar. Powered by cutting-edge AI, 'Digital Marilyn' promises to bridge the gap between past and present, offering a unique opportunity to interact with the legendary actress in a whole new way.

    An image of Marilyn Monroe generated by artificial intelligence (AI).Reuters
    An image of Marilyn Monroe generated by artificial intelligence (AI).

    Marilyn Monroe, the legendary Hollywood actress who graced the silver screen over six decades ago, is making a comeback of sorts - in the form of a hyper-realistic digital avatar dubbed "Digital Marilyn." Unveiled at the South by Southwest (SXSW) tech conference in Austin, Texas, this digital reincarnation promises to captivate a new generation of admirers, offering personalized interactions and intimate anecdotes reminiscent of the iconic actress.

    The Technological Marvel Behind Digital Marilyn

    Powered by cutting-edge technology including advanced natural language processing, deep learning, and GPT 3.5, Digital Marilyn aims to emulate the charm and wit that made Monroe an enduring figure in popular culture. Developed through a partnership between Authentic Brands Group, custodians of Monroe's likeness, and Soul Machines, this AI creation represents a bold leap into the realm of digital entertainment.

    The concept of AI-generated replicas of deceased celebrities has sparked both fascination and ethical debate. While some view it as a novel way to preserve the legacy of cultural icons, others express concerns about the ethical implications of exploiting the likeness of individuals who can no longer provide consent. This debate has gained traction in light of recent controversies surrounding AI-generated content and its potential impact on the entertainment industry.

    Soul Machines, the company behind Digital Marilyn, emphasizes the emotional intelligence embedded within the AI avatar, enabling it to convey realistic emotions and expressions. Utilizing proprietary technology, Digital Marilyn can engage users in natural, fluid dialogue, adapting responses in real time to create a personalized and immersive experience. With capabilities to read users' emotions through camera and microphone interactions, this AI creation aims to foster genuine connections with fans.

    Greg Cross, CEO and co-founder of Soul Machines, sees Digital Marilyn as a testament to the transformative power of AI in brand-consumer interactions. He believes that this project not only evokes nostalgia but also offers a glimpse into the future of immersive digital experiences. Dana Carpenter, EVP of entertainment at Authentic Brands Group, echoes this sentiment, emphasizing the enduring legacy of Marilyn Monroe and the potential for Digital Marilyn to forge new connections with fans across generations.

    Ethical Dilemmas and Cultural Impact

    While the advent of AI-generated celebrities may stir controversy, it also underscores the evolving landscape of technology and entertainment. As advancements in AI continue to push boundaries, the debate surrounding digital avatars of deceased celebrities is likely to intensify, prompting reflection on the ethical and cultural implications of such innovations.

    In a rapidly evolving digital landscape, "Digital Marilyn" stands as both a testament to technological innovation and a focal point for broader discussions about the intersection of AI, entertainment, and ethics. As fans eagerly await the opportunity to engage with this digital reincarnation, one thing remains clear - the allure of Marilyn Monroe endures, transcending time and technological boundaries.

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