Search
+
    Invest with Confidence. Lead with Insights.
    • Drench in the knowledge with exclusive insights, ePaper & smart market tools with ETPrime.

    Workplaces have a new target for employees: Who can sweat how much

    Synopsis

    Companies such as IBM, Bank of America, PepsiCo, ICICI Lombard, Dream Sports, Nova Benefits and Digit Insurance are putting in place a range of initiatives including AI-enabled fitness bots, 'get active' challenges, app-based walkathons, gym subscriptions, indoor power-walking tracks, Zumba, kickboxing, meditation and yoga classes besides healthy food options to promote physical health of staff.

    When Zerodha CEO Nithin Kamath announced a health challenge for his workforce earlier this week, promising a month's salary as a bonus to those who met their goals, he was mirroring the growing focus of India Inc on physical fitness of its employees. Companies such as IBM, Bank of America, PepsiCo, ICICI Lombard, Dream Sports, Nova Benefits and Digit Insurance are putting in place a range of initiatives including AI-enabled fitness bots, 'get
    • FONT SIZE
    • SAVE
    • PRINT
    • COMMENT
    ET

    Uh-oh! This is an exclusive story available for selected readers only.

    Worry not. You’re just a step away.

    Why ?

    • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

    • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

    • Clean experience with
      Minimal Ads
    • Comment & Engage with ET Prime community
    • Exclusive invites to Virtual Events with Industry Leaders
    • A trusted team of Journalists & Analysts who can best filter signal from noise
    • ​Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-​

    The Economic Times