Matrimony.com launches new app for LGBTQIA+ community
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Rainbowluv
After experiencing a slump in registrations during the pandemic, Indian matchmaking site Matrimony.com has launched a new app, named Rainbowluv for LGBTQIA+ community.
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Logo
Rainbowluv apps has a small 'r' representation denoting first letter of the app name. The logo also shows the Rainbow flag of LGBTQIA+ community. You can easily upload the app from Google play store and Iphone app store.
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Inclusive matchmaking
RainbowLuv matchmaking and relationship app for LGBTQIA+ community is made by and for the community. More than 45 gender identities, 122 orientation tags, and 48 pronouns can register in the app.
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Launch
With Rainbowluv's launch, Matrimony.com, which competes with Shaadi.com, will now also be taking on apps like Grindr and As You Are. The matrimonial apps industry is on lookout for newer communities and groups to get more users on board.
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Law
A colonial-era ban on gay sex was lifted by the Indian Supreme Court on September 6, 2018, to improve the rights of the LGBTQIA community in the country, however, same-sex marriage does not have legal sanction.
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Past
The month of June is annually observed as Pride Month where participants having various sexual orientations participate in parades, to express pride in their sexual identity. It was first celebrated in the US in 2000 when then US President Bill Clinton issued a presidential proclamation designating the month.
