Strategies
A gender trend you just can’t ignore
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Synopsis
In urban India, marketers are seeing some categories fast becoming gender neutral.
Gender-based consumption is changing fast in urban India. There was a time when fast-moving consumer goods (FMCG) were marketed to housewives, whilst purchase decision when it came to cars, electronics and financial products were typically made by the man. Things have changed. Marketers are seeing these categories are fast becoming gender neutral, at least in the large cities. Check these out. Electronics industry market researcher GfK data
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