Sula is synonymous to wine in India. Can it maintain lead as Grover Zampa, Fratelli catch up?

Synopsis
Sula Vineyards, which owns a 65% market share, has single-handedly revolutionised the country’s wine-drinking culture. It introduced the category as an accessible lifestyle alco-bev drink with its new-world-style wine. While the competition has a lot of catching up to do, they are getting picked steadily over Sula too often to not notice. Should the company be worried?

“The discovery of a wine is of greater moment than the discovery of a constellation. The universe is too full of stars.” ― Benjamin Franklin It’s a warm Saturday evening in Bengaluru, and a group of women in their 30s who have just ordered a full-bodied red wine cannot wait to enjoy their drink and a winding-down session. When this group is asked about their introductory brand to wine, the collective answer is: Sula. However, five seconds later