With Colgate-Palmolive, Reckitt in its kit, Bombay Shaving Company trims off men’s grooming woes

Bombay Shaving Company via Facebook

Synopsis
Bombay Shaving Company has carved a niche in the men’s grooming space through its product categories, reach, and brand-recall value. The company is also pushing its offline presence through the distribution muscle of its investors — Colgate-Palmolive and Reckitt Benckiser. However, competing with FMCG behemoth P&G’s Gillette is not an easy task.

As the pandemic and subsequent lockdown confined us to our homes, DIY (do it yourself) haircut and personal-grooming tips became a trend. Products such as razors, trimmers, and epilators saw an upsurge in demand. Even post-lockdown, as the Covid-19 virus continues its lethal march, majority of consumers, both men and women, prefer home grooming than visiting salons and spas. This has given a boost to companies present in this space. Founded in

( Originally published on Mar 03, 2021 )