How Shadowfax found success in failed e-commerce deliveries and then moved ‘forward’

For Shadowfax, entry into e-commerce logistics was both driven by destiny and careful execution. Image courtesy: shadowfax.in

Synopsis
Shadowfax started as a hyperlocal food-delivery company in 2015 with INR2 crore funding from angel investors. Later, the Flipkart-backed firm built a niche in return-to-origin or reverse logistics. Today, Shadowfax competes with top e-commerce logistics players and scaled up to the fourth spot after Delhivery, Ecom Express, and XpressBees. But some critical nodes still remain a work in progress.

"We must break through these shadows, We must find the sun." — Langston Hughes For e-commerce logistics player Shadowfax, the inspiring lines from the American poet and playwright, best known for the Harlem Renaissance, do have a resonance. The start-up, founded in 2015, has truly broken through the shadows of the past and found a niche business model. Three years ago, hyperlocal food deliveries were making up for 60% of its revenue. But for any