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Photo search, pop themes, designs of the week: how brands and retail platforms are chasing Gen Z
![Photo search, pop themes, designs of the week: how brands and retail platforms are chasing Gen Z](https://img.etimg.com/thumb/msid-103669811,width-1015,height-761,imgsize-27760,resizemode-8/prime/prime-vantage/photo-search-pop-themes-designs-of-the-week-how-brands-and-retail-platforms-are-chasing-gen-z.jpg)
![Photo search, pop themes, designs of the week: how brands and retail platforms are chasing Gen Z](https://img.etimg.com/thumb/msid-103669811,width-1015,height-761,imgsize-27760,resizemode-8/prime/prime-vantage/photo-search-pop-themes-designs-of-the-week-how-brands-and-retail-platforms-are-chasing-gen-z.jpg)
Synopsis
The youth has always been a key demographic for fashion and beauty brands. But Gen Z has some key defining characteristics. Hence, retailers and brands are having to realign their marketing and branding strategy to catch their attention.
To paraphrase a Nicki Minaj song: “GenZ, it’s your world, ain’t it?”. Indian consumer and fashion brands are chasing a new target audience —Gen Z. Over recent months, top e-commerce platforms and retailers have launched new products and verticals to woo consumers below the age of 25. Amazon, Flipkart, and Myntra announced their Gen Z-focused offerings, while Reliance Retail and Tata Group rolled out new retail-store formats to attract young
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