Product, placement, pricing: How Nexon cracked the compact SUV code, helped Tata Motors zoom ahead

When the concept version of its first compact SUV Nexon was unveiled at Auto Expo 2014, Tata Motors was desperate to reinvent itself as a futuristic carmaker. But it wasn’t going to be easy since the company was grappling with a reputation problem as several user forums were flooded with complaints of reliability issues, poor NVH (noise, vibration, and harshness) levels, and uneven panel gaps in its vehicles. A-decade-and-a-half since its foray