Hindi users help Niki.ai grow 300x

PUNE: Niki.ai, which launched its Hindi interface in in October 2018 said that this had contributed to a 300 times increase in gross merchandise value at an annualized run rate of Rs 70 crore.

Niki is an artificial intelligence powered conversational commerce startup which helps users perform various digital transactions. “Niki’s growth post-launch in Hindi has been overwhelming and it validates our idea of voice and vernacular support being the engines of growth in the adoption of digital transactions, in a country as diverse as ours. Niki’s story has always been the one to empower Bharat to do online transactions by handholding and giving assurance by being a conversational agent in one’s language. Witnessing such rapid growth and adoption further motivates us to build for Bharat and make online payments accessible to all,” says Sachin Jaiswal, CEO, Niki.ai. The company is now working on launching other regional languages over the next few months, he added.

The app is currently being used by over 4.5 million users, the majority of which are non-English speaking users from smaller towns. The more popular uses of Niki include paying monthly bills, prepaid recharges and bus or movie bookings. The company is backed by Ratan Tata, Unilazer Ventuers and SAP.iO, among others. It works with over 75 partners like HDFC Bank, ICICI Bank and Intex.