DDB MUDRA GROUP
Rahul Gandhi takes a leap with new fan following on social media
The number of new followers of Gandhi on Instagram, Twitter and YouTube surged significantly between December 2023 and May 2024 while the monthly addition of new followers by Modi on these platforms either declined marginally or remained static in the run-up to the Lok Sabha elections.
Cannes Lions 2023: India seals final day with 2 more wins
Indian agencies won two awards on the final day of the 2023 edition of the Cannes Lions International Festival of Creativity to end the biggest advertising and creative communication event with 25 metals. Leo Burnett India emerged the most-awarded Indian agency with 11 metals. It won a silver for its 'The Biochar Project' for Lay's in the Sustainable Development Goals category on the last day on Friday while FCB Group India's 'Tr for Teacher' campaign for Navneet won bronze in the same category.
Cannes Lions '23 to have thirteen Indians on jury
Year 2023 marks the 70th edition of the festival, to be held in Cannes from June 19-23.
Mobile ad spends plunge as Chinese firms pull the plug
And experts expect spending on advertising to remain flat on year in the current fiscal, which began on April 1, given that the Chinese brands are still limiting their spending. Also, with direct-to-consumers as a business model picking up, brands also would want to focus their monies on refining their own channels to cash in on the opportunity, they added.
DDB Mudra Group names Preetham Venkky as president 22feet Tribal Worldwide
Venkky comes with over 20 years of experience in digitally advanced markets in Asia including Hong Kong and China. At KRDS he built one of Singapore’s largest independent digital agencies from the ground up. KRDS worked on brands such as Singapore Airlines, DBS, OCBC, AIA, Prudential, Capitaland, Singapore Tourism Board, P&G, J&J, HP and Facebook.
DDB Mudra Group wins creative mandate for Puma
Puma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years.
Sonal Dabral of DDB Mudra Group set to return to Ogilvy India
He is to join in a newly created role as group CEO and vice-chairman; move comes amid a spate of changes across top management in Indian advertising
Cannes Lions Festival: With 40 wins in kitty, India puts up a stellar show; McCann tops awards tally
If this is in fact the last Cannes Lions Festival to be held in Cannes, everyone who organised or even merely attended it can leave satisfied that they got to see the best & the worst it had to offer.
Madhukar Kamath steps down as group CEO and MD of DDB Mudra Group
Succession planning began in 2016, according to Kamath. The options were, as Kamath puts it: “grey hair for grey hair — getting a person of stature."
Rediffusion YR, The Social Street join hands
Rediffusion The Social Street will have a distinct office. The initial staff has been culled but hiring is underway to build a team of 35 persons.
Mindshare topples Maxus, tops Indian media agency rankings
Mindshare has emerged as the country’s top media agency, ending group firm Maxus’ four-year reign at the top of the qualitative ranking list of RECMA.
After cheaper flights, layovers, Admen gear up for Cannes
Leo Burnett is one of the few Indian agencies to have sent over 10 people to Cannes this time.
Ogilvy bags Federal Bank's advertising account
Federal Bank, one of India’s oldest private sector banks, is changing its advertising agency after 20 years.
‘DDB knew our association will continue’
"The development is just a natural progression of the relationship he has built with the Omnicom-DDB Worldwide network over a decade."
22feet in talks with Omnicom Group for an acquisition deal
With a roster that includes Fastrack, Axe and Red Bull, 22feet has been a target for acquisition for a while now.
Ad agencies divided on industry awards
What happens when an industry loses its faith in its own awards? In the case of Indian advertising, agencies seem to have found a solution by launching in-house awards.
Brands shorten commercials, increase frequency to beat economic slowdown
It makes more sense for an advertiser to expose the audience to its advertisements 20 times or 30 times rather than just 10 times for a longer duration.
Prison Break: Tata Sky comes out with ‘longest’ ad on Indian TV
“We’re not in the business where a client briefs the agency to make a three-and-a-half minutelong ad,” Vikram Mehra, CMO at Tata Sky, said.
DDB Mudra to rebrand Maatra
Maatra is the first attempt by an Indian marketing communications group to hive off the functions usually performed by an in-house studio into a separate successful brand.
Load More
