DIGITAL BRANDS
Adani Wilmar reports 13 pc volume growth in June quarter
Edible oil major Adani Wilmar announced on Friday that it reported a 13 percent volume growth in the June quarter. This double-digit growth was driven by market-specific strategies aimed at increasing market share, particularly in under-indexed markets. In a business update, the company stated, "In the first quarter of the current fiscal, the company achieved robust volume growth of 13 percent YoY."
Dabur sees improvement in demand, rural growth in Q1
The domestic business is expected to record mid-single-digit volume growth and its consolidated revenue is expected to register mid-to-high single-digit growth during Q1 FY25, said Dabur, which owns brands such as Dabur Chyawanprash, Dabur Honey, Dabur PudinHara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, Real and Vatika.
T20 World Cup champions likely to scoop up more brand deals
Top Indian cricketers' endorsements are expected to surge after their historic ICC Men's T20 World Cup victory, fast-tracking ongoing deals, say sports marketing experts. Rise Worldwide, managing cricketers like Rohit Sharma and Jasprit Bumrah, expects an increase in deals.
Veedol signs Sourav Ganguly as its brand ambassador
Veedol has a strong presence across all automotive segments, including 2-wheelers, passenger cars, agri and commercial vehicles (both heavy and small). There are products across various performance specifications and price points. Traditionally strong in the 2-wheeler segment with its flagship brand "Take-Off" and in agriculture with "Prima," Veedol is increasingly expanding its presence in the passenger car (PCMO) and commercial vehicle (CV) segments.
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Tata Group retains No 1 position in Brand Finance India Report 2024
Infosys has also exhibited a strong growth with a 9 per cent growth. The report has put its brand value to USD 14.2 billion despite a slowdown in the global IT Services sector. While HDFC Group has jumped to third sport with a valuation of USD 10.4 billion, following its merger with HDFC Ltd.
Tata Group is India’s most valuable brand: Report
Tata Group has maintained its position as India’s most valuable brand with a brand value of $28.6 billion, according to the latest Brand Finance India 100 2024 report. The group's Taj hotel brand also secured the top spot as India’s strongest brand. Infosys follows as the second-most valuable brand with a brand value of $14.2 billion, showing a steady 9% growth. HDFC Group surged to the third spot with a brand value of $10.4 billion following its merger with HDFC Ltd.
Beauty secrets: Inside India's booming beauty industry that relies on hundreds of contract manufacturers
Nishit Dedhia, the MD and cofounder of Kain Cosmeceuticals, is leading a tour of his cosmetics manufacturing facility in Khopoli, Maharashtra. The facility produces a variety of beauty products for the growing direct-to-consumer market in India.
A third of the 30 fastest growing spirits brands in the world are Indian, says new report
While Iconiq White Whisky by Allied Blenders and Distillers sold 1.6 million cases in 2023 to top the list, it's not just whisky brands that are performing well. Three brandy brands - Courier Napoleon and Mansion House brandy by Tilaknagar Industries, Radico Khaitan's brandy Morpheus, vodka brand Magic Moments and rum 1965 – are from India, indicating that spirits trends are diverse.
PhonePe in talks with top smartphone brands to pre-install Indus Appstore
PhonePe launched its own Android-based app store, challenging Google's billing policy and commissions. It onboarded popular apps and gaming majors, offering zero listing and platform fees.
How brands should inspire politicians to move away from 'divide' and 'drown’ to ‘unify' and 'thrive’
Political parties should be emulating those marketers who have already cracked New India. To narrow-cast our population as a fundamental oneness, courtesy technology and aspiration. Then to engage experientially, with customer-centric regional empathy.
Today’s deals on Amazon - Best deals on Watches (7 June 2024)
Explore today's exclusive deals on Amazon, featuring the best discounts on a wide range of watches available on 7 June 2024. From luxury brands to everyday essentials, find the perfect timepiece to match your style and budget. Enjoy significant savings on top-rated watches, including smartwatches, classic analogues, and trendy digital designs. Don't miss out on these limited-time offers, and elevate your accessory game with Amazon's unbeatable deals on watches. Shop now and seize the opportunity to save big on your favourite brands!
Adani Group & ICICI Bank launch co-branded credit cards with airport lined benefits
Adani Group and ICICI Bank have joined hands to introduce co-branded credit cards offering airport-linked benefits, aiming to enhance customer experience across various businesses. The Adani One app, launched in December 2022, serves as a digital platform for booking tickets, accessing airport facilities, and more. The cards provide perks like Adani Reward Points on various spends, premium lounge access, free air tickets, discounts on duty-free shopping, and F&B expenses at airports.
Top startup & tech stories this week
Welcome to a brand new edition of ETtech Unwrapped – our weekend newsletter. The week was packed with important stories broken by our reporters. Here’s a recap if you missed these stories.
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Mixed reality content platform Flam raises Rs 38 crore in funding
Mixed reality (MR) content publishing platform Flam will use the fresh capital to expand its MR platform footprint into new countries in North America, Europe and the Middle East and North Africa.
TV broadcasters hope ad revenues to bounce back in FY25, expect flat or degrowth in FY24
Top broadcasters like Star India, Sony Pictures Networks India, Zee Entertainment, and Sun TV Network saw ad revenue remaining flat or shrunk in FY24 due to the exit of new-age advertising and the shift of ad dollars to digital due to free cricket streaming by JioCinema and Disney+ Hotstar.
Adani Group wants a slice of India's payments and e-commerce pie: Report
India's Adani Group is seeking a licence to operate on the public digital payments network and is in talks with banks for a co-branded credit card. The conglomerate also plans to offer online shopping via the govt-backed Open Network for Digital Commerce (ONDC), according to the Financial Times.
How AI-enabled innovation can fulfil the worth of a talent pool currently underused in mere messaging
Lessons from the past can help build a sustainable peace treaty between AI and humans. And, for this, we must reinvest in the inimitable magic of human creativity, which is currently being diminished by the lazy conveniences of tech, in cahoots with our love for jugaad. In terms of culture and practice, originality needs to make a non-negotiable comeback. And, in the case of 'copy-paste' India, make an appearance.
Offline stores are trending as new set of D2C firms emerge
Investors and startup founders are noticing a trend: D2C businesses across various sectors, like fashion, electronics, and food and beverage, are opening physical stores (going offline) even after their initial funding round.
Shiprocket to upskill 100,000 Indian MSMEs through e-commerce learning
The Shiprocket Growth Academy aims to foster a thriving community where sellers can connect, share valuable insights and learn collaboratively.
Rivals’ pricing tactics won’t impact Asian Paints’ plans: CEO
Asian Paints stays committed to investing in brand value and capacity expansion, unfazed by new market entrants' pricing strategies. The company's growth outlook remains positive, with a focus on customer loyalty, retail expansion, and strategic investments.
Google Wallet launched in India: Step-by-step guide on how to use it; how it is different from Google Pay explained
Google Wallet: This article is about how to use Google Wallet and how different is it from Google Pay. As per Google, this wallet can be used for various utility functions like storing Air India, Indigo Airlines flight boarding pass, PVR and INOX cinema tickets. Read here to know more.
About 90% of Indian retail market will remain offline: Accel’s Prashanth Prakash
D2C brands, primarily online-first, consider expanding to offline stores as Indian retail market grows to $2.2 trillion by 2030. Reports highlight the rise of omnichannel firms like Nykaa, Lenskart, and the shift towards omnichannel purchases.
Retailers to continue hiring in 2024, focus on tier 2, 3 cities : Report
In 2024, retail jobs surge with the operationalization of brands expanding from 2023, driving demand by 15-20%. E-commerce, despite startup leadership, faces hiring challenges. Logistics saw a dip. Retailers target fresh grads (52%) and experienced pros (38%). Tech adoption, sustainability, and skill development are key industry trends amid exponential e-commerce growth.
Marico on course to deliver double-digit constant currency growth in international business: Saugata Gupta
Marico CEO discusses market share dynamics, rural recovery, deflation impact, and strategy focusing on premium segments. The company targets double-digit revenue growth, digital business expansion, and sustainable scale-up of Beardo and Plix portfolios. Gupta says: "We expect the digital business also to get into at least a double-digit EBITDA by FY27 with a 2x times growth and we believe that this business will contribute to, which is now 20%, over the next three years will be 25% of our overall portfolio in India."
Brazilian payment company Ebanx set to start India operations with Yes Bank
Ebanx helps nearly 300 brands process payments in multiple countries across Latin America and Africa. It now wants to enter India, which will be its first market in Asia. It will offer payments infrastructure for global brands looking to sell to Indian consumers, who can use Ebanx to pay through the local currency and by using local payment methods.
With content king, creators trying hard to be kingmakers this Lok Sabha elections
Over the last few months, YouTube has been populated with videos of creators such as Ranveer Allahbadia (more popularly, BeerBiceps) chatting with senior leaders including S Jaishankar and Nitin Gadkari of the BJP, in addition to opposition leaders like Atishi Marlena and Raghav Chadha of AAP, and Supriya Sule from NCP(SP), among others.
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