EMAIL MARKETING
Bollywood actor Ronit Roy buys sea-view luxury apartment in Mumbai’s Versova
Bollywood actor Ronit Roy and his wife Neelam acquired a 4,259 sq ft sea-view apartment in Versova, Andheri from Macrotech Developers for nearly Rs 19 crore. The June 10 deal includes four exclusive parking slots and a stamp duty of Rs 1.14 crore. The 29-storey project will be completed by December 2026. High net-worth individuals, including Bollywood stars like Amitabh Bachchan, Shahrukh Khan, Shilpa Shetty, Akshay Kumar, Abhishek Bachchan, and Aishwarya Rai, are investing in real estate.
Rise of Telegram-friendly chain spurs talk of crypto super app
The Open Network (TON) blockchain has seized the crypto spotlight even amid a broader rally in the sector that saw Bitcoin hit new heights before a recent selloff.
SBI may bank on infra bonds to raise Rs 10,000 crore next week
State Bank of India is expected to enter the debt market next week to raise up to Rs 10,000 crore via infrastructure bonds, with Bank of India likely to follow a week later to raise Rs 5,000 crore. These bonds help reduce lenders' overall funding costs as they are exempt from CRR and SLR
Marico’s Priyanjali Mariwala buys luxury apartment in Mumbai’s BKC for Rs 65 cr
Priyanjali Mariwala, from the promoter family of consumer goods company Marico, has purchased a luxury apartment in Mumbai’s Bandra-Kurla Complex (BKC) for Rs 65.25 crore. The apartment spans nearly 8,300 sq ft and is located on the first floor of the super-premium residential tower Signature Island. Mariwala acquired the property from Starlight Systems, a part of the project's developer Sunteck Realty.
Carlyle, CVC & Hillhouse in the fray for GeBBS
Global private equity firms including Carlyle Group, Hillhouse Investment and CVC Capital Partners have been shortlisted to acquire ChrysCapital-owned GeBBS Healthcare Solutions, said people familiar with the development. The deal proposes to value the Los Angeles-based healthcare business process outsourcing firm at $800 million. The firms, shortlisted after the initial round, will submit a binding offer by mid-July, said one of the persons, who did not wish to be identified.
Global firms buy PB Fintech stakes from early backers
Foreign portfolio investors (FPIs) have lapped up shares in Gurugram-based listed fintech firm PB Fintech, as its founders and early investors sold their shares, in full or in part, in multiple tranches. These transactions happened through bulk deals when several early-stage investors of the company exited the firm fully or partly after 2021, when it went public.
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Sebi mandates email as default mode for dispatching CAS by depositories, Mutual Fund-RTA
Markets regulator Sebi on Tuesday mandated email as a default mode of dispatch of 'Consolidated Account Statement', which provides an account of securities traded by an investor, by depositories and Mutual Fund-Registrar and Transfer Agents (MF-RTAs).
New system to ease FPI access to Gsecs awaits RBI nod
Foreign investors seek improved access to Indian bonds through global platforms, awaiting RBI approval. The new model aims for efficient trading with straight-through processing on the NDS-OM platform.
Amitabh Bachchan buys two luxury apartments in Mumbai’s Borivali suburb
The deal comes immediately after the veteran actor recently purchased three more office properties spread across three floors in a commercial project in Oshiwara locality of Mumbai’s western suburb of Andheri. Bachchan purchased apartments in Borivali worth nearly Rs 7 crores from Incline Realty, a subsidiary of Oberoi Realty. These apartments spread over 2,188 sq ft are located on the 57th floor of the tower, the same floor where his son Abhishek’s apartments are situated.
Revving up: Fuelled by PLI, Indian automakers eye global EV space, targeting Europe & other developed markets
Indian auto manufacturers are seizing the export opportunity in the electric vehicle (EV) market, driven by increasing demand for cleaner mobility in developed countries and government support. Companies like Maruti Suzuki and Hero MotoCorp are gearing up to export their EV models to Europe, leveraging India's frugal manufacturing capabilities. With India's production-linked incentive scheme and alignment with global standards, automakers aim to challenge Chinese dominance in the EV sector and establish India as an EV export hub.
Apple's App Store rules breach EU tech rules, EU regulators say
The European Commission, functioning as both the EU's antitrust and technology regulator, announced that it has forwarded its initial findings to Apple after launching an investigation in March. Additionally, the EU executive revealed that it is also opening an inquiry into the iPhone maker concerning its updated contractual terms for third-party app developers and app stores.
Sebi suspects front-running at Quant MF, launches probe
Quant Mutual Fund is one of the fastest-growing funds with 80 lakh folios, small-cap scheme returned 68% in the last year, managing assets worth ₹93,000 crore.
Ozempic frenzy lures rich Indians to brave the gray market
People are going to great lengths to obtain popular weight-loss drugs. They are stashing injectables in their carry-on luggage, buying counterfeit formulas online, and importing boxes from Europe. The treatments have sparked extensive media coverage, fueling a high demand. According to Goldman Sachs Research, the anti-obesity medication market could hit $100 billion by 2030. In contrast, Indians have largely been observers in this global frenzy over the new weight-loss solutions.
Sebi plans tweaks to address derivative trading risks: Report
India's markets regulator, SEBI, is considering tweaks to derivative trading rules to address risks from the explosive growth in options trading. The rules aim to regulate retail trading and involve discussions with fund houses.
Stock market frauds on the rise: 6 ways to protect yourself
With the growing threat market regulator Securities and Exchange Board of India (Sebi) and stock exchanges including NSE have been warning investors of fraudulent entities and persons who scam people through digital means and social media platforms.
Most phones sold online end up in grey market
A New Delhi-based retailer aware of the practice said the aggregators, or “cutters”, have hundreds of user accounts on online platforms, operated by a network of young people under their employment who place orders from different accounts to work around platforms’ restrictions on the number of units a customer can buy in one transaction.
Sebi issues show cause notice to PB Fintech Chairperson Yashish Dahiya on $2 million investment
PB Fintech is pursuing legal action regarding the SCN and maintains that there will be no material impact on the company's financials or operations. The announcement was made after market hours and the stock ended at Rs 1,288 on the NSE, down by 5.35 or 0.41%.
Promoter of ZF Commercial mulling stake sale worth Rs 1,500 crore
Cashing on the benefit of peak multiples in the Indian equity market, promoters of ZF Commercial Vehicle Systems India (formerly WABCO INDIA) is looking to sell 4-5% stake in the India unit, according to multiple people aware of the development. Germany based ZF group currently holds a 75% stake in the India unit.
Wall Street's faster trade settlement sees some temporary bumps
The transition to faster trade settlements in the U.S. faced bumps despite a mainly smooth switch to T+1 settlement cycle from T+2, mandated by the SEC. Market participants anticipated increased trade failures and hiccups in the securities market.
US lawmakers grill ex-top advisors of Anthony Fauci for deleted COVID-era emails. Here are details
Dr. Anthony Fauci’s adviser Dr David Morens is under scrutiny for certain alleged wrongdoings. His emails are being investigated. He served as a top adviser to Dr. Anthony Fauci during the COVID pandemic.
Mastering digital frontiers: Exploring programs in digital marketing
Businesses leverage digital marketing for online engagement. Indian School of Business offers programs like Digital Marketing Post Graduate Certificate & Transformation Program. Digital marketing analytics enhances decision-making for marketing effectiveness.
Indian techie gets laid off from Telsa after getting promoted a month ago; Brother shares 'cold email' from Elon Musk
Tesla's recent layoffs, including an Indian techie, have sparked controversy. The techie, who was promoted just a month before, faced unexpected termination due to restructuring. The layoffs are part of Tesla's efforts to reduce its workforce by 10% amid sales challenges. Jatin Saini, the techie's brother, criticized Tesla for its lack of transparency and empathy in the process. Despite the layoffs, Tesla's shares saw a 1.97% gain on 7 May, reaching USD 184.76.
Former Wipro CEO Thierry Delaporte recaps his four-year stint in email to staff
Justifying his work in an email to employees at Wipro, Thierry Delaporte said that the IT services major is seen as a “transformation partner” by its clients and is set for future growth. This even as Wipro has come under fire in the last few years for underperformance compared to its larger rivals. There has also been multiple senior level exits from the company.
Carta CEO says startup is investigating email about share sale
The tiff began on Friday when Karri Saarinen, CEO of software startup Linear Orbit Inc. and a customer, posted a complaint that Carta had used its knowledge of the company’s investors to approach one of them via email about selling Linear shares on the secondary market.
Scott Swift's email reveals family dynamics amid Taylor Swift's lawsuit
Taylor Swift, the internationally acclaimed music sensation, has consistently highlighted her strong bond with her father, Scott Swift, underscoring the importance of family in her path to stardom.
Australia fines Uber Aus$412,500 for sending over two million emails on a single day
Australia's communications watchdog fined Uber on Thursday for sending more than two million emails to customers in breach of anti-spam laws. Businesses have paid more than Aus$11 million in fines for breaching spam and telemarketing laws in Australia in the past 18 months, the ACMA said. sm/smw
Unleashing the potential of email marketing in digital marketing strategies
This article explores the power of email marketing within the broader context of digital marketing. It highlights the significant role that email marketing plays in driving customer engagement, nurturing relationships, and maximising conversions. The article emphasises the importance of personalisation, segmentation, automation, and integration with other digital marketing strategies to unlock the full potential of email marketing. By leveraging innovative ideas and tactics, businesses can create effective email campaigns that resonate with their target audience and contribute to overall marketing success.
Email Marketing Management: A Guide to Courses, Career Prospects, and Skills
Email marketing is a valuable strategy for businesses to engage with their audience and build brand loyalty. It allows companies to deliver targeted content and promotions directly to subscribers' inboxes. There are various courses available for individuals interested in email marketing management, including certificate, diploma, bachelor, master, and doctorate programs. These courses cover topics such as SEO, content marketing, and site design. The average starting salary for email marketing positions ranges from Rs 3 to 8 LPA per year. However, there are currently no bachelor's or doctorate level courses specifically focused on email marketing management in India.
How to become an Email Marketer
An email marketer is responsible for designing and implementing effective email marketing campaigns to engage customers and drive conversions. They use data analytics to optimize campaign performance and navigate privacy regulations. Key skills include creating compelling content and visuals, understanding customer lifecycles, and measuring campaign results. To become an email marketer, candidates can pursue undergraduate and postgraduate courses in digital marketing or gain experience in the field. Junior email marketers can progress to senior positions as they gain expertise. Formal education is not always required, but many employers prefer candidates with at least an undergraduate degree.
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