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Google to simplify disclosures for digitally altered content in election ads
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
Google to require disclosures for digitally altered content in election ads
OpenAI, led by Sam Altman, disrupts covert influence operations through identifying deceptive AI activities, contributing to a crackdown on misinformation in elections.
Google Translate to soon add 110 languages with help of AI
Google Translate will soon use its large language model PaLM 2 to support 110 languages, its largest expansion ever. The tech now supports 243 languages in total.
Meta AI rolls out in India on WhatsApp, Facebook, Instagram
With this, people can use Meta AI in feeds and chats across its apps to get things done, create content, and deep dive into topics, without having to leave the app they are using, according to a statement by the social media giant.
Meta AI assistant rolls out with text, and image features
Meta has launched Meta AI across WhatsApp, Facebook, and Instagram, offering text and image generation capabilities. Ryan Cairns, VP of Engineering at Meta, highlighted the advantages of Meta AI over competitors like Gemini, ChatGPT, and Copilot.
ETtech Q&A | Public markets have reset, private tech valuations still lagging behind: Rubrik founders
The US software company said it has 900 employees in Bangalore, India, developing products for the globe from here. Rubrik has hired engineers, product managers, and UX designers in India along with setting up a significant chunk of its customer service team out of India.
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SMS makes a strong comeback as global firms shift away from WhatsApp
Global tech firms like Amazon, Google, and Microsoft have returned to using SMS OTPs in India after Meta's WhatsApp changed pricing and norms for international authentication messages. This has led to a 50-70% increase in monthly international SMS volume for telecom operators in India since March.
Meta's WhatsApp launches new AI tools for businesses
Meta launches first AI-driven ad targeting program on WhatsApp to boost revenue. CEO Mark Zuckerberg unveils tools for businesses at a Brazil conference, shifting WhatsApp's stance on targeted advertising and enhancing customer engagement.
Dhruv Rathee factor? How YouTubers ruined Modi-led BJP’s game in Lok Sabha elections 2024
Dhruv Rathee factor: From viral sensations to influential voices, YouTubers have emerged as a force to be reckoned with in shaping public opinion and influencing political landscapes. With millions of subscribers and a knack for captivating storytelling, these digital creators have transcended traditional media boundaries to become powerful agents of change. In the realm of Indian politics, one such figure stands out: Dhruv Rathee.
Exit Polls Result 2024: Why are Indian elections in states and Lok Sabha becoming one-sided?
The 2024 Lok Sabha elections seem poised for another one-sided contest, as per exit polls. Predictions favor the BJP-led NDA, projecting significant gains in the South and East while maintaining dominance in the North. This trend mirrors recent state assembly results, where the BJP and SKM scored landslide victories in Arunachal Pradesh and Sikkim, respectively.
Anti-Sikh fake accounts backed by China: Meta
Facebook and Instagram-owner Meta in its 'Adversarial Threat Report' said that they removed 37 Facebook accounts, 13 pages, five groups and nine Instagram accounts for violating its policy against "coordinated inauthentic behaviour".
STOIC hits India with 'Zero Zeno': Israeli firm tries to disrupt Lok Sabha elections; pushed anti-BJP, pro-Congress content
OpenAI's report revealed that STOIC, an Israeli political campaign firm, conducted an operation called 'Zero Zeno' to generate anti-BJP and pro-Congress content during the Indian elections, while also commenting on the Gaza conflict. In May, the network began targeting India specifically, criticizing the ruling BJP and praising the opposition Congress party.
Meta says generative AI deception held in check — for now
Social media giant Meta says its bid to thwart coordinated disinformation campaigns created through ever-improving generative AI is working, despite widespread concerns. Meta said it had seen "threat actors" put AI to work to create bogus photos, videos, and text, but no realistic imagery of politicians, according to the report.
Elon Musk ramps up anti-Biden posts on X
Elon Musk criticizes President Joe Biden on social platform X, expressing his disapproval of Biden's policies and leadership. Musk's frequent posts about Biden signal his influence on X's political discourse.
How Google and Meta's Ad transparency reports reveal—and conceal—political Ad spend
Despite abundant data, Google and Meta’s ad transparency reports often obscure more than they reveal. While intended to enhance transparency, critics argue they create an illusion of openness, complicating the analysis of political ads and raising concerns about content moderation.
India Ahoy! India as a software IPO destination
While the likes of FirstCry and CureFit will continue to go public in India, it’s software firms with global customer bases that are now set to take centerstage.
MG Motor announces 100-year special editions of Comet, ZS EVs, & other models
MG Motor India introduces 100-year Special Edition models of Comet, Astor, Hector, ZS EV in India with unique design elements. Price details, sales figures, and upcoming Gloster facelift are also mentioned.
Meta's functioning worse than government dept, Delhi HC asks platform to put house in order
Delhi High Court criticized Meta for inadequate response to TV Today Network's plea against blocking Harper's Bazaar India on Instagram. The court warned Meta to address the media house's complaint promptly or face consequences.
ETtech Explainer: WhatsApp's standoff with Centre over end-to-end encryption
Last week, WhatsApp told the Delhi High Court that it would have to stop operations in India if it’s forced to break encryption for compliance with India’s Information Technology (IT) Rules, 2021.
Meta oversight board reviews handling of AI-created celebrity porn
The board, which is funded by the social media giant but operates independently from it, will use the two examples to assess the overall effectiveness of Meta's policies and enforcement practices around pornographic fakes created using artificial intelligence, it said in a blog post.
WhatsApp testing Meta AI chatbot in India, other markets
WhatsApp has said that it is testing its large language model-powered chatbot Meta AI, with users in India and some other markets, in an effort to tap the massive user base to up its artificial intelligence (AI) offerings.
Reliance's Tamil Nadu campus may host Meta’s first India data centre
Meta to establish its first data center in India at Reliance Industries campus in Chennai, enabling local content processing for Facebook, Instagram, and WhatsApp. The move aligns with the growing user base and ad revenue in India.
Meta expands third-party fact checking programme in India with PTI
With this partnership, PTI will be allowed to identify, review and rate content as misinformation across Meta platforms including WhatsApp, Instagram and Facebook.
Silicon Valley’s South Park Commons set to open India outpost with Flipkart’s Binny Bansal
Ruchi Sanghvi and Aditya Agarwal, through South Park Commons (SPC), aim to support entrepreneurs globally, with a focus on India. Their unique approach involves nurturing ideas even before company formation.
Snap to invest more to continue conversation with young India: Snap India MD Pulkit Trivedi
In a letter to its shareholders, Snap had said it would shift more of its focus during the year to expanding Snapchat’s user base and investing in markets where it makes the most money, including North America and Europe. However, as per Trivedi, the Evan Spiegel-led company remains bullish on the India market.
Meta to start labelling AI-generated deepfake images, hopes move will pressure industry to follow suit
The move is likely to put pressure on Meta’s peers in the social media and internet space to come up with respective tools to fight deep fakes on their respective platforms.
Google, Facebook skim most data from apps for kids: study
Google is the leading recipient, collecting 33% of the data collected from children's apps, followed by Facebook at 22%, revealed a study by data privacy services company Arrka. In addition, 85% of the surveyed apps had accessed at least one “dangerous permission”, or permission for collecting highly sensitive data, the misuse of which can cause harm to children.
Google India's gross ad revenue grows 12.49% to Rs 28,000 crore
Google India's FY23 operating revenue decreased by 0.11% to Rs 9,275 crore from Rs 9,286 crore in FY22. The company has demerged its IT services business to an independent entity, Google IT Services India.
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