LEO BURNETT
It's four more Lions for team India at Cannes
Indian contingent at Cannes Lions 2024 won silver and bronze Lions. Tgthr/ Reckitt's Harpic Loocator and Leo Burnett India's Lay's campaigns received silver Lions in the 'Glass: The Lion for Change' category.
India bags two more Lions at Cannes, total tally at 14
The total tally of metals won by the Indian contingent now stands at 14 at the time of going to press. Among the 59 shortlisted entries this year, Indian agencies have, so far, won two gold, five silver and seven bronze Lions. "We couldn't be prouder to take home a silver for our Mondelez Oreo #BringBack2011 campaign. This campaign is a powerful example of how creativity can play an effective role in driving business, fostering a deeper connection with the audiences and building the brand," said Rajdeepak Das, CCO Publicis Groupe-South Asia and chairman, Leo Burnett-South Asia.
Looking beyond women empowerment
When marketing to women we must not impose our frame on what women need or want. Often marketing goes wrong in its attempt to connect to women because it has a decided agenda to liberate them.
Wondrlab acquires Polish digital agency
Wondrlab acquires WebTalk, a Polish agency, in a cash and equity deal. WebTalk receives a stake in Wondrlab, with undisclosed financial details. The acquisition benefits WebTalk clients by providing access to Wondrlab platforms. This is Wondrlab's fifth acquisition and the largest to date. Wondrlab plans to make 26 acquisitions, having raised $7 million. The company targets a revenue of Rs 200 crore and has launched its European hub. Jarek Ziebinski is appointed Chairman of the Supervisory Board of the European Hub.
Leo Burnett names Amitesh Rao as CEO of South Asia
Rao, an alumnus of IIM Bangalore, comes with more than 25 years of leadership experience across advertising, marketing, and technology entrepreneurship in gaming and simulation. He joins Leo Burnett from McCann India, where he was the Executive Director, heading North and West Operations.
PepsiCo stings Coca-Cola’s official World Cup sponsor tag with new ad
The 'Nothing Official About It' campaign during the 1996 Cricket World Cup had stolen the thunder entirely from official sponsor Coca-Cola that year in one of the most disruptive moves in ambush marketing history in the country. The new 'Unofficial Sponsor of Blue Energy' advertisement for Sting seeks the same impact as Coca-Cola is the official World Cup drinks sponsor this year too, industry executives said.
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Cannes Lions 2023: India seals final day with 2 more wins
Indian agencies won two awards on the final day of the 2023 edition of the Cannes Lions International Festival of Creativity to end the biggest advertising and creative communication event with 25 metals. Leo Burnett India emerged the most-awarded Indian agency with 11 metals. It won a silver for its 'The Biochar Project' for Lay's in the Sustainable Development Goals category on the last day on Friday while FCB Group India's 'Tr for Teacher' campaign for Navneet won bronze in the same category.
Cannes Lions 2023: India wins 7 more on Day 4, Ogilvy bags a grand Prix
Speaking about the win, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, CCOs at Ogilvy India, said, "We are overjoyed and humbled to be given the Grand Prix for Creative Effectiveness for 'SRK-My-Ad'. This is a result of the dedication and effort of our fabulous teams at Ogilvy and Mondelez. We also thank Rephrase and Wavemaker for their valuable role in making our idea a reality.
Cannes Lions 2023: India bags 10 more awards on third day
Leo Burnett won a Silver for its '#BringBack2011' campaign for Oreo in the Social and Influencer Lions category. In the same category, Talented bagged a Bronze for Swiggy's 'Why Is This a Swiggy Ad?'
Leo Burnett, Mindshare & Titan Teams selected for Young Lions 2023
Teams were tasked with establishing credibility for a dishwasher brand and generating awareness for the category. Mindshare's Prateek Mehta and Abhishree Kumar entry brought home the win. Vaishali Verma, CEO, Initiative; Shekhar Banerjee, chief client officer and office head - West, Wavemaker India; Mohit Joshi, CEO, Havas Media Group, and PHD India's Monaz Todywalla, CEO and Asmita Reelkar, senior VP, made up the jury for this category.
Cannes Lions '23 to have thirteen Indians on jury
Year 2023 marks the 70th edition of the festival, to be held in Cannes from June 19-23.
Leo burnette wins creative agency of the year
The Abby One Show Awards were spread over three evenings as a part of Goafest 2022. The third and final evening witnessed most of the great work getting rewarded. The only Grand Prix of that evening was awarded to Famous Innovations for their work on Radio Zindagi titled 'the Applegram'.
AAAI to confer Arvind Sharma with Lifetime Achievement Award
The Advertising Agencies Association of India (AAAI) will confer the AAAI Lifetime Achievement Award for 2021 on advertising veteran Arvind Sharma. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry.
SpiceJet ropes in Leo Burnett for integrated marketing
Debojo Maharshi, chief marketing officer, SpiceJet, told BE, “In today’s hyper-consumption age, it is critical that we partner with an agency which can not only think with speed and agility but create integrated solutions which will help us connect with our audience at multiple platforms and touchpoints.”
Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaign
The campaign is designed to strengthen Ola Bike’s core proposition of agility, convenience and accessibility.
Airtel signs up Leo Burnett in marketing push
Ad agency to handle B2B, B2C services, replaces Wunderman Thompson
From memos to team chat, here's how technology is reshaping the way we communicate at work
The Ministry of Magic's flying interdepartmental memos are fantastic, but sadly Muggles like us cannot use them. Luckily for us, when it comes to workplace communication, technology has always been a part of the conversation.
Leo Burnett Orchard bags Ola account for brand marketing duties
The mandate includes brand strategy, new launches, content strategy, and digital communications.
Building a brand: Can you hack your way to trust?
Trust does not have to be a function of time or be absolute, argues Leo Burnett’s Dheeraj Sinha.
Publicis Communications relaunches Arc Worldwide in India
In 2016, the Publicis Group consolidated its operations in India, in line with the global structure; the group decided that there will be only one company.
Cannes Lions Festival: With 40 wins in kitty, India puts up a stellar show; McCann tops awards tally
If this is in fact the last Cannes Lions Festival to be held in Cannes, everyone who organised or even merely attended it can leave satisfied that they got to see the best & the worst it had to offer.
It wasn’t for awards, but to solve problems: Leo Burnett
Roads That Honk involved the creation of an intelligent anti-collision system, deployed at sharp curves and hair pin bends.
Leo Burnett’s digital agency company to merge with Publicis iStrat
Indigo iStrat will have more than 300 employees with headquarters in New Delhi, and will work with all Publicis Communications companies in India.
An Indian summer at the Cannes Lions 2016
Several of India’s big winners in previous editions of the festival have made it to the jury at the 63rd Cannes Lions International Festival of Creativity.
McCann Worldgroup returns to Goafest
McCann Worldgroup, one of the largest marketing communication groups in the world, will take part in the Abby awards and Goafest this year.
HDFC Bank picks advertising agency Leo Burnett for new brand campaign
HDFC Bank has mandated advertising agency Leo Burnett with its creative duties, following a multi-agency pitch.
Dentsu, Rediffusion ex-creative heads Chraneeta Mann & Nitin Suri set up ad agency The Mob
Two former national creative directors, Chraneeta Mann and Nitin Suri, have come together to set up an advertising company, The Mob.
945 Indian entries at Cannes ad fest: Not many in shortlists, but India eyes bagful of Lions
No show from India on any of the categories, except Press — which fetched them 18 shortlists — and Direct, which got TBWA a shortlist.
After cheaper flights, layovers, Admen gear up for Cannes
Leo Burnett is one of the few Indian agencies to have sent over 10 people to Cannes this time.
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