LOYALTY PROGRAMME

Twid and GoKwik partner to expand loyalty and reward programmes usage across GoKwik network of D2C brands, offering discounts and loyalty points to shoppers, contributing to revenue growth.

India's rising affluence is driving a significant shift in the lifestyle of the middle class, with a growing preference for premium products and experiences, both on the ground and in the sky. Airlines are capitalizing on this trend by offering luxu...

Kerala BJP General Secretary George Kurian, a loyal party worker since the 1970s, rewarded with a ministerial berth in the third Narendra Modi government for his dedication to the saffron party movement.

Tata Digital CEO Naveen Tahilyani is rejigging the executive team for the conglomerate's super app, Tata Neu. This comes as several senior members of the team exited. Most of the positions at Tata Digital have been replaced with existing team member...

Better airport lounge access: All Vistara travellers who have atleast gold tier in Club Vistara program stands to gain due to the merger between Vistara and Air India's Flying Return program. Some of the benefits include better airport lounge access...

IndiGo has appointed Isidro Pablo Porqueras Orea as chief of transformation, aims to dominate international market. Orders A350-900 aircraft, introduces premium class. Expanding rapidly with new leadership like Elbers and Sarestky for hybrid model g...

Ahmedabad-based startup Reelo, backed by Gokul Rajaram, raised $1 million. In addition to loyalty programmes, Reelo offers customer acquisition solutions like referral programmes and smart QR codes.

The company said Marriott Bonvoy carried out the survey of 1,000 respondents across ten markets in APEC including India to better understand the shifting attitudes of millennials and Gen Zs and their travel behaviors. Marriott said the survey identi...

Air India's Flying Returns loyalty programme is revamped with a spend-based model, no expiry for active members, and benefits across Star Alliance airlines, offering an improved customer experience.

There has been a noticeable surge in consumer interest in loyalty programmes in India, paralleling the expanding middle class and rising disposable incomes, says an industry insider.

The membership, priced at between Rs 149 and Rs 299 per month for various users, will allow for free deliveries of orders above Rs 99.

Customers can avail a free night's stay after seven room nights, an additional 5% discount on Oyo's network of over 3,800 Wizard hotels in India, as well as other rewards in the form of Oyo money under Wizard Shark. Valid for three months, the progr...

Zepto Pass is a membership program offering unlimited deliveries on orders over Rs 99 with up to 20% discounts. Zepto has become the second quick-commerce firm after Swiggy Instamart to offer subscription benefits.

The average age of the customer, said some of India's travel and hospitality companies, has reduced by a decade in the past five to 10 years. A young India is powering Thomas Cook's growth story, said Rajeev Kale, president and country head for holi...

Zomato has discontinued the ‘on-time guarantee’ benefits for memberships purchased or renewed from November 25, 2023. This feature was extended to Gold when it was relaunched in January 2023.

With POPcoins, consumers can overcome the confusion of unstructured loyalty programs and earn and shop across brands on the POP network using POPcoins.

Currently, Credit+ has partnered with Mastercard and Visa, as it looks to launch other card network providers such as Amex and RuPay.

The legroom, or seat pitch in industry jargon, in IndiGo's Airbus A320 and A321 aircraft is 30 inches on average at present, with three seats on each side. The airline is yet to determine how much more it will charge for premium seats, but customers...

While loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts said.