MARKETING AUTOMATION TOOLS
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
IT stocks: A comeback which just needs a bit more confirmation; 7 stocks with an upside potential of up to 23%
Just before the expiry of the June series contract, bulls were seen in a segment of the market which has been long ignored by them — IT stocks. Because the upward movement was taking place at the end of expiry, one could not rule out the element of short covering. If one looks a bit deeper in the trend in IT stocks, two things have become clear. That while the news and opinion has been negative, the price action has not been so bad as has been painted. Now let's look at what happened in the IT sector and why there could be a case for contrarian buying. Yes, the sector has some headwinds which not many had thought would appear two years back. But the bigger question is whether this phase of underperformance is about to get over or not. It might be time to shed the bias of negativity around large IT players.
Transforming multi unit retail operations with No Code
The retail industry in India is subject to the vagaries of the economy and operates in a competitive market. It needs a relentless focus on operational efficiency to gain any edge.
As tech grip on medical industry becomes stronger, it creates space for new jobs profiles
Ebenazer Paul highlights the increasing demand for skilled professionals in medical billing and coding, driven by technological advancements and evolving healthcare regulations. The industry offers diverse opportunities for growth and specialization, with a focus on continuous education and certifications to stay competitive.
Automating repetitive tasks: AI for invoicing, inventory, and more
World MSME Day: The ability of AI to manage repetitive, time-consuming, and error-prone tasks revolutionizes business operations, resulting in accuracy, speed, and cost savings.
Revenue automation startup MeetRecord raises $2.7 million funding from SWC Global, others
MeetRecord, based in Bengaluru, offers AI-powered analysis of conversation data from emails and calls to improve sales conversions. Prior to this pre-series A funding round, the company had raised $310,000 in 2021 from All In Capital and Powerhouse Ventures.
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Sequoia backs AI startup that automates engineering tasks
Matan Grinberg, a former physics PhD student, founded Factory, an AI startup valued at over $100 million.
Meta's WhatsApp launches new AI tools for businesses
Meta launches first AI-driven ad targeting program on WhatsApp to boost revenue. CEO Mark Zuckerberg unveils tools for businesses at a Brazil conference, shifting WhatsApp's stance on targeted advertising and enhancing customer engagement.
In your odyssey to happy redundancy, can you hear the AI sirens sing?
Everyone and their uncle’s going bananas over how AI will make everything better, effortless, abundant – but watch out for the rocks of declining individual creativity, critical reasoning, and ingenuity
Out of school, into startups: Young founders are on the rise, ready to even pause studies to chase their entrepreneurial dreams
In 2023, Ayush Pathak and Aryan Sharma founded Induced, assisting businesses in automating workflows with AI. Apoorv Singh launched Connect AI with Asta. Himanshu Rajpurohit's startup, Strangify, provides corporate mental health solutions. Dyumna Madan's ProjectClay helps students find career paths.
What is the best way to regulate algo trading and make it safer for retail traders?
For retail traders to effectively compete, access to algorithmic trading must be democratised. This involves not only continued regulatory backing, but also the availability of practical algo tools that provide similar levels of automation and discipline as those used by institutional traders and professional fund managers.
Customer loyalty startup Reelo raises $1 million from Silicon Valley investor Gokul Rajaram
Ahmedabad-based startup Reelo, backed by Gokul Rajaram, raised $1 million. In addition to loyalty programmes, Reelo offers customer acquisition solutions like referral programmes and smart QR codes.
Talent AI-volution: Can AI adoption dent India's tech edge?
India is the tech powerhouse of the world, known for its engineering prowess. But can the widespread adoption of AI, which will lead to significant automation, dent India’s talent edge? Annapurna Roy and Beena Parmar report.
New FedEx import tool to enhance efficiency of import process for India businesses
India has experienced a significant 12.2 percent increase in merchandise imports, reaching $60.11 billion in February 2024 from $54.4 billion in January of the previous year.
Chatbots are dead: How generative AI & automation is transforming the way we interact with technology
The future of AI interaction lies in the ability of these agents to serve not merely as conversational partners but as comprehensive guides and copilots.
Volatility is temporary, fundamental tailwinds are permanent: 6 stocks from engineering sector with an upside potential of up to 37%
If one looks at how one sector after another has been recovering, engineering which overlaps in some part with capital goods has been one of the last ones to see a recovery in real business sense. It is only in the last few months that one would these companies announce that either they have got orders or any other sort of other contracts. If one looks at the orders or contract wins, a number of them are showing quarter on quarter increase for almost the three quarters. There is a reason why these companies were last on the list to show revival. Only when the user industry which in this case ranges from chemical, and sugar railways to literally everyone else involved in manufacturing and utilities embarks upon a capacity expansion only then these engineering cum capital good companies would get orders and show an improvement. In the first phase of economic recovery, it was more of repairing both balance sheets and policy framework that took place. It is only recently that we have seen companies get confident and a new capex cycle getting started. Probably that is why some of the mid-sized players have been able to outperform even a volatile market.
Tech extra care for compliance
RBI's crackdown on Paytm Payments Bank underscores the need for robust compliance. The surge in demand for legal and compliance experts reflects this trend. Automation can streamline compliance processes, particularly in areas like data privacy, AML/KYC, cybersecurity, contract management, environmental health & safety, policy management, and regulatory reporting. Leveraging AI, ML, RPA, APIs, automatic evidence attachment, and blockchain technology can enhance efficiency and accuracy in compliance efforts.
View: What lies ahead for ITeS sector & how GoI can play its part
While the ITeS sector will continue to grow near double-digit levels, headcount will shrink in 2024 by at least 5 percentage points. If the sector does not shed people, it would indicate seeping complacency, a lack of understanding of the impact of new technologies, and an incipient loss of competitiveness. It needs to reduce headcount, and stay competitive and relevant in the face of automation and AI.
India's journey to sustainability and safe EV manufacturing
As India aspires to solidify its status as a manufacturing hub, it must address a pressing issue within its rapidly expanding automotive sector supply chain: thousands of workers annually fall victim to injuries on the job.
Stock picks of the week: 5 stocks with consistent score improvement and upside potential of up to 42%
After touching a new high, nifty and sensex moved into correction mode. If one looks at the way markets have moved intraday in this phase of correction, it appears that a basket selling pushes the index down then there is one sector which pushes it back up. These are indications that in the coming two weeks, when there is a high probability of volumes being low in the markets, we may see slightly higher volatility as stock prices will react more to even slightly a bit of selling or buying. In such times it would be better to stay with stocks where analysts' outlook has improved over the last one month. These selected stocks depict a strong upward trajectory in their overall average score which is based on five key pillars i.e. earnings, fundamentals, relative valuation, risk and price momentum. This implies that there has been a significant improvement in their market outlook in the given time frame.
Mitsubishi Electric has launched new manufacturing facility in Maharashtra
Mitsubishi Electric India’s Factory Automation & Industrial Division holds a presence in India since over a decade and is contributing to varied Industrial and commercial sectors including automotive, food & beverages, pharmaceuticals, textiles, and has been increasingly catering to upcoming diverse sectors like data centres, e-commerce and many more.
Multibagger returns in SME IPOs causing heartburn? Here’s how to plan your investments
Not all geopolitical events have the same effect on different sectors and segments of the market. One such segment is the small and medium enterprises (SMEs) sector, which consists of companies that have a market capitalization of less than Rs 500 crore and are listed on the dedicated platforms of BSE SME and NSE Emerge.
Byju’s Jiny Thattil elevated to CTO; TCS faces $210 million penalty in US
Edtech major Byju's on Monday elevated senior executive Jiny Thattil to the role of chief technology officer. This and more in today’s ETtech Top 5.
The human element in algo trading: Balancing automation and intuition
To thrive in this environment and optimize our investment processes, there's a compelling need for cutting-edge tools and technology. Enter algorithmic trading – a game-changer for investors and traders seeking to augment their innate abilities.
Flexport unveils ecommerce tools as returned CEO aims to regain profitability
Companies ranging from Shopify to Walmart have launched their own ecommerce platforms to compete with industry leader Amazon.com. Sellers who use those marketplaces get access to more customers, but often are saddled with more work since each platform has its own set of rules.
The Ultimate Guide to Marketing Automation
Marketing automation uses software and online tools to simplify repetitive marketing tasks. It also allows businesses to generate sales leads through automated marketing communications on various channels.
Seven in 10 Indian desk workers adopting AI and automation to drive productivity : Survey
The report finds that Indian organisations are seeking innovative and efficient methods to enhance employee productivity. Based on a survey of more than 2,000 Indian desk workers, the data finds that AI and automation capabilities have the potential to streamline and optimise repetitive, time-consuming tasks, allowing Indian desk workers to focus on higher-value, strategic work.
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