MARTECH JOBS
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
GenAI to assume 30% of traditional marketing's mundane tasks by 2027: report
According to an IDC report, GenAI will take over jobs like SEO, content and website optimisation, customer data analysis, segmentation, lead scoring, and hyper-personalisation.
Top takeaways from AppsFlyer’s MAMA India: The Digital Bharat 2.0 event for startups and tech, product, marketing heads
AppsFlyer’s MAMA India: The Digital Bharat 2.0 event that was held on December 2 in Mumbai brought together key stakeholders from the Indian mobile app ecosystem for deliberations and connections on key themes related to product development, marketing strategies, startup and tech investments, and diversity in India’s fast evolving mobile-first consumer economy.
Impact of tech on jobs: The future still needs humans, but of a different kind
The future will belong to a new breed of talent, the ones that are multi-dimensional and are able to navigate a constantly changing world with ease.
