MEDIA MANAGEMENT COURSES
Too short to study? This university in Vietnam sparks debate with its height requirement for admissions
The School of Management and Business (HSB) at Vietnam National University, Hanoi, has faced controversy over its stance linking height to success, prompting a debate following a report by DW News. HSB set minimum height requirements of 1.58 meters for females and 1.65 meters for males for admission, with potential exceptions noted. After public scrutiny and Ministry of Education intervention, HSB revised its criteria, removing the height requirement from all but the Management and Security program.
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Ravindra Jadeja: A thoroughbred who found his own course
Jadeja's quiet retirement marked the end of an era, overshadowed by star teammates. Despite consistent contributions, his impact often went unnoticed, showcasing his resilience and value beyond statistics.
'Khata-khat, khata-khat, khata-khat' Rahul Gandhi leads Congress' stunning fightback
Rahul Gandhi leads Congress to surprising victory in Lok Sabha election, focusing on social justice and welfare measures, doubling seats to nearly 100. Derided as 'Shehzada', he emerges as moral compass of Congress, challenging PM Modi. Steps down as party president in 2019.
This engineer switched her gender to male on social media: What happened next reveals the dark truth of online advertising
Engineer Karen de Sousa Pesse conducted an eye-opening experiment by changing her gender from female to male on social media platforms. This simple alteration led to a significant shift in the advertisements she received, highlighting prevalent gender stereotypes. Her LinkedIn post sparked discussions on the impact of such biases in marketing and received varied responses from users. Pesse's experiment sheds light on the need for more inclusive advertising practices.
Why young traders are losing money in options
Options trading has lured young traders with the promise of quick riches through social media hype. However, a recent study found that 85% of young traders incur losses within their first year due to a lack of understanding of options strategies.
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Has Brand Modi been challenged by Brand Rahul or Brand Kejriwal? Image guru Dilip Cherian explains
Dilip Cherian illustrates instances where Brand Modi's scale and visibility surpassed competitors through initiatives like Vibrant Gujarat and GIFT City, emphasizing the challenge competitors face in matching his leadership and brand image.
Here's what every key witness said at Donald Trump's hush money trial
Key witnesses in Donald Trump's trial, such as Hope Hicks and Robert Costello, provided insights into the events following the 'Access Hollywood' leak. Testimonies also included details from Trump's lawyers and associates.
ETMarkets AIF Talk: Fund Manager with Rs 1,000 cr portfolio nearly doubles wealth in a year; holds 10% cash amid election uncertainty
Arun Chulani, Co-Founder of First Water Capital, discusses the fund's impressive performance, achieving over 90% growth in the last year and 40% CAGR in 3 years. The fund has consistently ranked no.1 on BarclayHedge's Top 10 equity funds. he says: "Our performance is a reflection of our core philosophy, which starts with value, concentration, and betting on a country with long-term tailwinds—that of India."
Take these 6 steps to deliver results consistently in your job and career
The only skill you need to charge up your job and career is the ability to deliver results consistently. Devashish Chakravarty explains how to achieve this.
Anne Hathaway 'Tonight Show' with Jimmy Fallon: Why are social media users praising actress?
Comedy of Errors? Anne Hathaway's audience interaction on the "Tonight Show" takes a comical turn as she is all set to welcome her new movie "The Idea of You".
How Murdoch partner is helping Asia’s richest man Mukesh Ambani build a media empire
Media giant Viacom18, backed by Reliance Industries Ltd., is set to become a powerhouse in India's media and entertainment industry. With a focus on streaming and digital offerings, Viacom18 aims to compete with tech giants like YouTube and Meta Platforms Inc. The company's strategy includes offering ad-supported programming and integrating e-commerce into its platform. Led by media veteran Uday Shankar, Viacom18 is betting big on mobile streaming and digital advertising to drive growth in India's rapidly evolving media landscape.
Delaporte's note to Wipro staff; new CEO at Byju's Aakash
Amid a global generative artificial intelligence disruption, top-rung management professionals are driving demand for AI upskilling courses. This and more in today’s ETtech Top 5.
Whatsapp investing scams: Red flags to watch out for
Fraudsters are using identities of established brands and reputed professionals to offer investors bogus stock tips and trading courses.
Donald Trump's Truth Social opens new avenue for conflicts of interest
Trump Media & Technology Group -- the owner of Truth Social, the site Trump uses to rally his backers and blast his opponents -- could present a new, fairly straightforward route for foreign leaders or special interests to try to influence him.
Planning a career in social media influencing? Here’s a detailed guide to making it work
The rise of social media has turned influencers into a viable source of income for many, but becoming one requires skills and knowledge of the digital space. Courses in videography, digital marketing, and storytelling can help, while income varies based on follower count and engagement levels. AI and CGI influencers offer advantages but also pose challenges, and influencers must be prepared for the risks and downsides of a career in influencing.
Leadership in the Digital Age: Management Courses for Navigating the Changing Landscape
Management courses tailored for the digital age have a tangible impact on organisations and their leaders. Here are some examples of how these courses can bring about positive change
Courses on Product Management to help you become India's top product manager
Do you want to work for one of the best software businesses in India as a top product manager? Do you wish to comprehend the significance of a product management team in the software sector? If so, you've found the proper site. Any business cannot ignore the value of product management. So let's start with the fundamentals.Product management is an important job that ensures the success of a product by comprehending client needs, creating and testing the product, and putting ideas into practice.
The Role of Technology in Management Courses for Working Professionals
Technology has revolutionized management courses for working professionals by offering blended learning approaches, flexibility, and accessibility. Online platforms provide course materials and lectures at any time, eliminating rigid schedules. Technology also enhances the learning experience by offering multimedia content, personalized learning platforms, and a vast array of online resources. It fosters global networking and collaboration through discussion forums and social media groups. Technology-driven management courses develop practical skills such as decision-making and problem-solving through simulations and case studies. It also enables continuous learning and professional development through short courses and webinars.
The Importance of Networking in Management Courses for Working Professionals
Networking is a crucial skill for professionals in management courses who are also working. It allows individuals to build relationships with peers, mentors, and industry experts, bridging the gap between theory and practice. Networking facilitates knowledge exchange, skill enhancement, and career advancement. It creates a supportive ecosystem where professionals can find camaraderie and seek advice. In the digital age, online networking platforms like LinkedIn offer opportunities to connect globally and expand one's network. Effective networking strategies include setting clear goals, attending events, engaging actively, maintaining relationships, and giving back to others in the network.
Email Marketing Management: A Guide to Courses, Career Prospects, and Skills
Email marketing is a valuable strategy for businesses to engage with their audience and build brand loyalty. It allows companies to deliver targeted content and promotions directly to subscribers' inboxes. There are various courses available for individuals interested in email marketing management, including certificate, diploma, bachelor, master, and doctorate programs. These courses cover topics such as SEO, content marketing, and site design. The average starting salary for email marketing positions ranges from Rs 3 to 8 LPA per year. However, there are currently no bachelor's or doctorate level courses specifically focused on email marketing management in India.
Specialized Management Courses for Working Professionals in India: Paving the Path to Career Excellence
Specialized management courses in India are becoming increasingly popular among working professionals looking for career advancement and a competitive edge. These courses offer in-depth knowledge and practical skills in specific industries and functions such as digital marketing, healthcare management, supply chain and logistics management, financial management, human resource management, project management, and hospitality and tourism management. By acquiring specialized expertise, professionals can enhance their career prospects, adapt to industry changes, build a valuable network, and stay ahead in a rapidly evolving business environment. Factors to consider when choosing a course include relevance, course content, faculty expertise, delivery format, and networking opportunities.
How to Become a Digital Marketing Executive
Digital marketing executives play a crucial role in shaping an organization's digital marketing strategies. They are responsible for conceptualizing, planning, executing, evaluating, and refining campaigns. To become a digital marketing executive, individuals often pursue studies in Digital Marketing or Marketing Management. Key skills required include analytical proficiency, inventive aptitude, and marketing acumen. Career paths for digital marketing executives include digital copywriters and digital marketing managers. While there are no specific prerequisites for a job in digital marketing, enrolling in a professional course can enhance job prospects.
How to become an Email Marketer
An email marketer is responsible for designing and implementing effective email marketing campaigns to engage customers and drive conversions. They use data analytics to optimize campaign performance and navigate privacy regulations. Key skills include creating compelling content and visuals, understanding customer lifecycles, and measuring campaign results. To become an email marketer, candidates can pursue undergraduate and postgraduate courses in digital marketing or gain experience in the field. Junior email marketers can progress to senior positions as they gain expertise. Formal education is not always required, but many employers prefer candidates with at least an undergraduate degree.
From Clicks to Conversions: Unleash the Potential of Social Media Management
Social media management is a popular skill that involves overseeing a business's online presence and engaging with customers. Various courses are available at different levels, including certificate, diploma, bachelor's, master's, and doctorate courses. These courses focus on optimizing social media strategies and can be completed online or offline.
How to Become a Social Media Manager
Social media managers are responsible for curating content, strategizing campaigns, and engaging with feedback on various platforms. They help enhance online visibility and drive growth for businesses by maintaining a strong digital presence, fostering sales, and acting as influencers. These professionals also play a crucial role in reputation management and brand identity establishment. To become a social media manager, one needs social media proficiency, marketing knowledge, empathy, and a sense of humor. Career progress in this field includes roles such as social media associate, content manager, brand manager, and more.
How to Become an Account Manager
An account manager is responsible for maintaining client relationships and serving as a bridge between the organization and its clients. They wear multiple hats, including those of a salesperson and a customer service executive, to maximize customer satisfaction and drive business growth. The role involves nurturing client connections, collaborating with sales and marketing teams, managing budgets and investments, and keeping up-to-date data. Account managers must have strong communication, interpersonal, and organizational skills, as well as the ability to adapt to client needs and solve problems.
Executive Programme On Digital & Social Media Marketing Strategy at IIM Calcutta
The Executive Programme on Digital and Social Media Marketing Strategy at IIM Calcutta is a certificate program that aims to equip professionals with the necessary skills and knowledge to succeed in the digital marketing landscape. It covers various topics such as digital marketing fundamentals, social media marketing, SEO, PPC advertising, content marketing, data analytics, CRM, and digital marketing strategy. The program is delivered through a combination of online and offline modules and is open to professionals with at least three years of work experience in marketing or a related field. It is taught by experienced faculty members from IIM Calcutta and industry experts, and upon completion, participants will be able to develop and implement digital marketing strategies, optimize websites for search engines, manage PPC campaigns, analyze data, and build customer relationships.
Charting Brand Success: Your Guide to Brand Management Course
Brand management is a crucial aspect of marketing that involves evaluating how a brand is perceived in the market and developing strategic plans accordingly. Various educational options are available for aspiring brand managers, including certificate, diploma, undergraduate, postgraduate, and doctoral programs. These courses cover topics such as branding, marketing, mass media, and communications. The duration and eligibility criteria for these courses vary, and they can be pursued both online and offline. Brand management courses equip individuals with the skills and knowledge needed to excel in the field and offer good employment prospects and average salaries ranging from INR 2-20 LPA.
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