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Badtime stories: Users wary of cognitive dissonance and emotional turmoil Instagram Stories put them through
In 2016, when Instagram launched Stories — a version of Snapchat’s offering with the same name — it was a gentler, kinder world. So, having “Stories [that] allow you to share everyday moments and grow closer to the people and interests you care about” — as Instagram describes the feature on its ‘About’ page — probably seemed harmless.
SC asks I&B min to hold talks with advertisers on self-declaration issue
The Supreme Court instructed the Centre to consult media stakeholders on ad issues. Justices Hima Kohli and Sandeep Mehta required recommendations within three weeks. Entities like the Advertising Agencies Association sought intervention. Patanjali Ayurved ceased selling 14 products after Uttarakhand suspended their licenses. Advertisers were required to submit self-declarations on the Broadcast Seva Portal.
Patanjali misleading ads case: SC calls for resolution on advertisement industry issues
The Supreme Court on Tuesday instructed the Ministry of Information and Broadcasting to meet with various stakeholders in the advertisement industry to address issues stemming from earlier orders requiring self-declaration on ads. The court specified that recommendations should be filed within three weeks.
Olympics 2024: Viacom18 marks same ad rates for mobile, TV
Viacom18 sets mobile ad rates equal to TV for Paris Olympics 2024, priced at Rs 1,40,000 per 10 seconds. Free streaming on JioCinema, with sponsor outlays of Rs 20 crore. Broadcasting in multiple languages with 18 live feeds.
Google to simplify disclosures for digitally altered content in election ads
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
Airtel, Jio, Vodafone Idea push long-term plans at old rates to retain users
After announcing telecom pack price hikes of up to 25% effective July 3-4, telcos are urging subscribers to recharge long-term plans at old prices to reduce customer attrition. Bharti Airtel, Reliance Jio, and Vodafone Idea (Vi) are promoting 365-day plans priced between Rs 2,545 and Rs 3,099 through in-app promotions.
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66% of Indian consumers prefer to pay less in exchange for watching ads: Survey
The survey highlights evolving consumer preferences towards ad-supported streaming services in India, emphasizing the significance of tailored and relevant ad experiences. As consumers gravitate towards personalized ads and mobile streaming platforms, there is a growing need for streaming media companies to adapt their advertising strategies to meet changing consumer demands.
SC mandate may halt fresh Ad releases
The Advertising Standards Council of India (ASCI) has urged advertisers and broadcasters to refrain from releasing new advertisements between June 18 and July 9, awaiting clarity from the Supreme Court on the self-declaration certificate (SDC) mandate. The Ministry of Information and Broadcasting (MIB) has instructed advertisers to submit SDCs before publishing, airing, or displaying new ads from June 18 onwards. Existing advertisements can continue to run, as SDCs are only required for new ads.
Affle India is this week's top stock; why analysts are bullish
The management aims for over 20% revenue growth in 2024-25 and is optimistic about better pricing and margin improvement. Analysts expect the near-term pressure from developed markets to subside in the current financial year. Should you invest in Affle India?
How brands should inspire politicians to move away from 'divide' and 'drown’ to ‘unify' and 'thrive’
Political parties should be emulating those marketers who have already cracked New India. To narrow-cast our population as a fundamental oneness, courtesy technology and aspiration. Then to engage experientially, with customer-centric regional empathy.
MIB calls meeting of media and ad bodies to discuss self-declarations
The Ministry of Information and Broadcasting (MIB) has called a meeting of media and ad industry bodies to discuss the issue of advertisers giving self-declaration certificates (SDCs) for broadcasting and publishing ads on TV, print, digital, and radio from June 18. SDCs will be given to broadcasters and publishers as proof at the time of issuing ads, certifying that their ads do not contain misleading claims and comply with regulatory guidelines.
Amid the heatwave, a Re 1 water brand is out to upend branding with social impact
A husband-wife duo takes an unusual approach to advertising their product to ensure they can sell affordable drinking water.
As part of 100-day plan, Govt to launch app to target deceptive methods used by cos to trick consumers: Sources
Within the upcoming two months, the government is set to unveil a mobile application aimed at notifying consumers about deceptive techniques, commonly referred to as dark patterns, employed by online platforms. This initiative, disclosed by a senior official from the department of consumer affairs, forms a crucial component of the department's agenda within the initial 100 days following the formation of the forthcoming government.
Advertisers make a killing this IPL
The TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach of the IPL is also poised to beat the previous season's figure of 450 million, having already touched 383 million for the first 29 matches.
Watch T20 World Cup for free! Disney+ Hotstar to stream mega cricket event without a charge
T20 World Cup: Disney+ Hotstar announced that Indian smartphone users can stream the ICC Men’s T20 Cricket World Cup for free on their OTT platform, following the success of a similar model during the ODI World Cup and Asia Cup. The T20 World Cup 2024 will be held in the USA and the Caribbean, featuring 20 teams across multiple venues. Scheduled to start on June 2, shortly after the Indian Premier League, the event is highly anticipated by fans, especially those supporting the Indian cricket team led by Rohit Sharma.
IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?
Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate?
JioCinema woos small advertisers for IPL
"Google and Meta have built massive digital advertising businesses thanks to SMBs. JioCinema is wooing these advertisers with live sports as a hook," an advertising expert said, adding that building long-tail advertisers will help reduce dependence on large advertisers. According to a Ficci-EY report, digital advertising surged 15% to ?57,600 crore, including ?20,000 crore in ad spend by small and medium enterprises (SMEs) in 2023.
Aspire and Innovative Advertising stock lists with 5% premium on NSE SME platform
Aspire and Innovative Advertising debut on NSE SME with 4.6% premium. Aspire opens at Rs 56.5. The company is engaged in the business of trading a wide range of consumer durables.
4 out of 5 SME IPOs sail through within hours of opening today
As many as five SME IPOs opened for subscription earlier on Tuesday and four of them sailed through within hours of opening, as usual, backed by strong retail interest.
Aspire and Innovative Advertising IPO: Check issue size, price band, GMP and other details
Aspire and Innovative Advertising IPO, Aspire and Innovative Advertising IPO size, Aspire and Innovative Advertising IPO GMP, Aspire and Innovative Advertising IPO date, Aspire and Innovative Advertising IPO news
Punjab Kings eyes 8-10% increase in sponsorship revenue
The franchise has roped in Dream11 as the title sponsor, replacing EbixCash. KentRO, BKT Tyres, Jio, Hindware, and All Seasons are the principal sponsors. It also has partners like Astral Pipes, Lava Mobile, Avon Cycles, Timex, Dazller, Campa Cola, Advance Laminates, Polaroid, and FanCode.
Disney Star, Viacom18 on a slow start this IPL season as most companies tighten ad budgets
The media-buying head of another firm said the number of clients spending on IPL has seen a decline, prompting Disney Star and Viacom18 to lower their sponsorship outlays. "The subdued market has forced Disney Star to lower the sponsorship outlays by 30-40%," the person said.
InMobi nets 235 million active users on Glance lock screen
Having partnered with leading mobile device makers including Samsung, Xiaomi, Oppo, Vivo, Motorola, Realme and Jio, the company is on the path to appear on 1 billion lock screens by 2025 globally, chief business officer (CBO), Vasuta Agarwal said. Backed by Google, Jio Platforms and SoftBank, the Bengaluru-based advertising and consumer tech group has worked with 300+ brands across verticals and expanded operations in India.
Grip over cricket may lead to antitrust heat in Disney-Reliance India merger
The proposed merger of Walt Disney and Reliance in India faces antitrust scrutiny over market power, particularly in cricket. Concerns arise over the advantage the entity will have on raising prices for advertisers. Assessment on the TV side could become easier. Disney and Reliance could face heat on key TV channel offerings.
Addressable TV advertising to reach Rs 9872 crore in 2026: GroupM
The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of 2024. Furthermore, the report adds that there has been a 117% growth in the number of unique CTV devices from 2022 to 2023.
When the third-party cookie crumbles: A new privacy-centric internet emerges
Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the internet?
Strong outlook: Indian print media industry is poised to record robust growth in 2024
The Indian print media industry is projected to experience robust growth in 2024, with advertising revenues returning to pre-pandemic levels. Print remains resilient in India, and industry experts anticipate rapid growth, emphasizing the credibility and effectiveness of print advertising for brand recognition.
Disney Star, Viacom18 set to battle it out for IPL ad dollars amid merger talks
Disney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent companies. Disney Star is seeking sponsorships and offering ad options for SD and HD channels, with specific rates. Viacom18, on the other hand, plans to continue streaming IPL for free on JioCinema and has maintained its advertising rates.
MIB introduces new digital advertising policy
The policy marks a turning point in the government's strategy to communicate information about its programmes, schemes, and policies in an emerging media landscape where content consumption is shifting to digital. According to the ministry, digital advertising would allow the government to disseminate public messages in a more targeted manner, resulting in cost savings.
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