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    NYKAA BLACK FRIDAY

    Top brands bank on 'imported' sales events to boost demand

    Back to school sales in India have seen rapid growth over the last five to six years, with the event generating over a fourth of retail laptop sales. This trend is second only to the Diwali festive season's contribution of 30-35%, according to industry estimates. Other 'imported' sales events include small business days, Black Friday, Cyber Monday, Mother's Day, Father's Day, and Valentine's Day.

    Combating dark patterns; declining VC funds for female founders

    Happy Thursday! The government will soon release a tool to help consumers fight manipulative ‘dark patterns’ used by websites. This and more in today’s ETtech Morning Dispatch.

    New-age firms ride market surge in buoyant week; and other top tech, startup stories this week

    On Friday, the 30-stock benchmark index BSE Sensex ended at a fresh all-time high of 72,568 points. In the broader buoyancy of the stock markets, shares of new-age companies Zomato, Nykaa, Honasa Consumer, Paytm, Delhivery and PB Fintech also rose through the week.

    Prosus cuts Byju's valuation to under $3 billion; PayU India, Swiggy H1 financials

    Technology investor Prosus has slashed Byju’s valuation to below $3 billion from its peak of $22 billion. This and more in today’s ETtech Top 5.

    Indian ecommerce companies sold 23% more this Black Friday: report

    Websites run by individual brands saw order volumes rising by 28% during the weekend while marketplaces saw their order volumes expand 19%, Unicommerce data showed.

    Ecommerce companies, brands line up for Black Friday rush

    Online and offline markets in India are set to see sales growing by over 70% in the week of Black Friday this year when compared to business as usual (BAU) weeks, according to estimates from market research firm 1Lattice. In the US, Black Friday is the Friday after Thanksgiving. It's the busiest shopping day of the year and marks the start of the Christmas shopping season. The sale typically gets extended to the following Monday, called Cyber Monday.

    The Economic Times
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