ONLINE VIDEO CONTENT
Live mannequin display of woman at Dubai mall sparks debate over ethical marketing: Viral Video
A Dubai clothing store, Manto Bride, sparked controversy by employing a live model, Angelina, to pose as a mannequin at its storefront in Dubai Festival City Mall. The stunt, which Angelina shared on Instagram and TikTok, quickly went viral, amassing hundreds of thousands of views and generating mixed reactions online. Critics labeled the display as "inhuman" and "modern-day slavery," while others praised it as innovative marketing.
YouTube makes it easier to take down AI deepfakes
This shift indicates that YouTube now considers deepfakes primarily a privacy issue rather than just a content moderation challenge. One can now submit a request to YouTube to take down deepfakes through the privacy request process. In India, discussion on deepfakes gained momentum after a short clip of actor Rashmika Mandanna went viral last year.
'Mirzapur 3' episodes leaked online: Pankaj Tripathi's series available in HD hours after Prime Video release
'Mirzapur Season 3', highly anticipated by fans, was released on Amazon Prime Video, only to be leaked online in HD shortly thereafter. This unauthorized release has shocked the cast and crew, disrupting potential earnings and viewer experience. Despite efforts to combat piracy, the incident underscores ongoing challenges for the entertainment industry, urging viewers to support legal platforms.
Google to simplify disclosures for digitally altered content in election ads
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
Google to require disclosures for digitally altered content in election ads
OpenAI, led by Sam Altman, disrupts covert influence operations through identifying deceptive AI activities, contributing to a crackdown on misinformation in elections.
Fancy a career in gaming? Check out the in-demand roles, skills and more
Video games have evolved from mere leisure activities to lucrative career options, driven by technological advancements and increased accessibility. The industry demands skilled professionals like developers, designers, and testers. Various courses and certifications cater to these roles, enhancing employability. Essential skills include proficiency in game engines, programming languages, and soft skills like creativity and communication.
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Startups’ new hiring strategies; unprecedented poll buzz online
Happy Thursday! While layoffs continue, startups are strategically refilling certain open positions with lower-salaried junior staff to cut costs. This in today’s ETtech Morning Dispatch.
Money you paid for Gaza may be heading to Ghaziabad instead
Online scamsters are using the viral ‘All Eyes on Rafah’ campaign as an opportunity to dupe people who want to lend a helping hand or donate to victims of the war in Gaza. The most common scams related to Gaza include fake websites, fake cryptocurrency links, phishing emails, fake video links, and social media scams.
From 'Aadujeevitham' to 'Pavi Care Taker': Latest Malayalam OTT releases on Netflix, Prime Video, Disney+ Hotstar
This week, Malayalam cinema fans can look forward to an exciting lineup of new releases on OTT platforms. Major films such as 'Aadujeevitham,'which tells the compelling story of an expatriate's struggles, and 'Malayalee From India,' a tale of friendship and political antics, will premiere on Disney+ Hotstar. SonyLiv will debut 'Varshangalkku Sesham,' exploring decades-long friendships, while Amazon Prime Video brings the star-studded drama 'Nadikar.'
Russian influencer's creative Indian husband hunt using QR code takes internet by storm: Viral Video
A Russian social media influencer named Dinara has gone viral with her unique quest to find an Indian husband. During a visit to an Indian shopping mall, she posed with a mannequin holding a sign that read, "Looking for an Indian husband (unmarried)," which included a QR code to her Instagram profile. Dinara explained her admiration for Indian culture and values, hoping to find a partner who shares similar family and travel ideals.
How video gaming in India is now a ‘Bharat’ phenomenon
The Indian video gaming industry is being catalysed by the exponential growth of India’s IT infrastructure, widespread adoption of smartphones and the proliferation of high-speed internet connectivity. The industry’s evolution is evident in the rising percentage of gamers from non-metropolitan areas, which jumped from 57% in 2022 to 66% in 2023.
Luxury influencers vanish from Chinese social media in wealth crackdown
Chinese social media censors have blocked multiple influencers known for showing off their lavish lifestyles after an official campaign to curb displays of ostentatious wealth online was announced. China's internet watchdog in April launched the "Clear and Bright" campaign to remove undesirable content from social media, vowing to crack down on influencers who created "ostentatious personas to cater to vulgar needs, and deliberately display extravagant lifestyles filled with money".
Free video game on PlayStation 5, PlayStation 4, Xbox, PC. Release date, when to download?
Free video game can be downloaded on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC this week.
Social media poll explosion in the middle of street silence; No public gatherings 48 hours prior to the end of voting process
The digital campaign included posts featuring Prime Minister Narendra Modi, CM Arvind Kejriwal, and Rahul Gandhi, sharing their political stances and messages.
Bundling is back, in the streaming era
This passes on the cost of producing low revenue-generating TV programming on to viewers by pitching a bouquet instead of individual channels that stand on their own in terms of pricing. It's less competitive, and invites the scrutiny of broadcast regulators working to improve consumer choice. The new JV, called Venu Sports, is naturally undergoing antitrust evaluation before services come on stream.
AI and Deepfakes: Unveiling the dark side of election campaigns in India
AI-created videos of Indian political leaders dancing and giving speeches spark concerns over misinformation and potential unrest during the country's general election. The ease of creating convincing deepfakes using AI tools poses a challenge for authorities, who struggle to monitor and control such content on social media platforms. The use and misuse of AI technology in elections highlight the risks of spreading manipulated content, particularly in a tech-challenged society like India.
From Russia with Love: Why so many Russian women are seeking Chinese husbands
Cybersecurity analysts note a surge in Chinese cyber operations targeting global powers, including the US and India, with the use of AI-generated content for propaganda. Chinese state media's AI-driven series, "A Fractured America," criticizes US societal issues. In Sino-Russian relations, AI-produced deepfake videos feature Russian women expressing admiration for Chinese culture, emphasizing a shift in global dynamics.
Tata Play will now give Amazon Prime benefits & liberty to choose your own OTT bundles
Tata Play has partnered with Amazon Prime to provide Tata Play DTH and Tata Play Binge customers with various options to access Prime's content and perks, including same-day delivery. Tata Play CEO Harit Nagpal stated the goal is to enhance user convenience and introduce a new bundled apps category. The collaboration offers different subscription packs, starting from Rs 199 per month, with access to Prime Lite on Tata Play. Binge subscribers can choose from multiple popular apps at different price points. Customers can subscribe to six or all 33 OTT apps, including Prime Video. The partnership aims to offer comprehensive value, combining video, shipping, and shopping benefits.
Eye on AI: Apple’s chip game, Meta's GenAI tools for advertisers and other top developments
Apple integrates AI features into data centres and new iPad Pro. Meta launches enhanced generative AI tools. OpenAI joins C2PA steering committee. US lawmakers introduce bill on AI models export control. Microsoft and OpenAI fund AI literacy for voters.
Challengers online release: Is Zendaya’s sports drama available to stream on Prime Video?
Zendaya's newest film, Challengers, has crossed the $50 million milestone worldwide, enthralling audiences with its compelling storyline and outstanding acting. Now fans are curious about its release date for home viewing.
10 Best LG Monitors in India that Redefine your Productivity and Gaming Experience (2024)
Unveil a world of visual mastery with the best LG monitors, where innovation meets excellence. Immerse yourself in lifelike imagery with high resolutions, HDR support, and wide color gamuts, or unleash your competitive edge with high-refresh-rate displays and adaptive sync technologies. With sleek designs, and intuitive features, these LG monitors redefine the boundaries of visual perfection. Whether you are a creative professional, a passionate gamer, or a discerning user, LG has the perfect monitor to elevate your experience to new heights.
With content king, creators trying hard to be kingmakers this Lok Sabha elections
Over the last few months, YouTube has been populated with videos of creators such as Ranveer Allahbadia (more popularly, BeerBiceps) chatting with senior leaders including S Jaishankar and Nitin Gadkari of the BJP, in addition to opposition leaders like Atishi Marlena and Raghav Chadha of AAP, and Supriya Sule from NCP(SP), among others.
Deepfake videos, audio detection: Best ways to check AI-generated content
AI-generated video and audio content has become a massive problem ad it's high time that audience must differentiate between the viral and verified.
Kill Joy: Licensing issues disrupt digital content consumption
Eight years ago, when global streaming services like Netflix and Prime Video arrived in India, they promised access to a vast and continuously expanding content library. The “digital video-on-demand” branding created an unrealistic expectation that the content would be universally and permanently available. Over the years, snippets from popular international shows circulating on social media have only fuelled the craving for diverse content. Ironically, this very desire has now shattered the illusion of seamless access as licensing-led curbs increasingly constrain users trying to watch anything and everything in the cloud.
Planetcast acquires Australia's Switch Media
Switch Media is already a strategic partner of Planetcast and has been providing OTT solutions to the company. The acquisition enables Planetcast to fully integrate Switch Media’s online video solutions with Planetcast’s unified platform, NexC, and ensure that Switch Media’s OTT product roadmap is perfectly aligned with Planetcast’s customer requirements.
Radio wala Bauaa talks about PM Modi's connection with radio. Check video here
Prime Minister Narendra Modi presented awards to RJ Raunac, Pankhti Pandey, Keerthika Govindasamy, Maithili Thakur, Gaurav Chaudhary, Ankit Baiyanpuria, Naman Deshmukh, and Kamiya J at the National Creators Award. The award aims to recognize excellence and impact in various domains.
EU opens formal investigation into TikTok over possible online content breaches
The European Union's Digital Services Act (DSA), which applies to all online platforms since Feb. 17, requires in particular very large online platforms and search engines to do more to tackle illegal online content and risks to public security.
78% of respondents prefer streaming content on TV: Study
While mobile is the primary mode of streaming content due to the wide reach of smartphones and affordable data plans, the study states that this is beginning to change in big cities.
Amazon laying off hundreds in Prime Video, Studios in latest cuts
The staff facing exit at Prime Video and Amazon MGM Studios in the Americas will be informed on Wednesday and in most other regions by the end of the week.
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