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    Influencers and celebs impact waning, friends may have a bigger influence on Gen Z shopping habits

    India's Generation Z (Gen Z) is more likely to make purchases based on recommendations from friends rather than influencers or celebrity endorsements, signaling a shift in perception regarding content creators' influence on this demographic. A report by Yuvaa reveals that 71% of Indian Gen Z shoppers prefer environmentally friendly brands, and 63% prefer brands that support social causes.

    Friends may have a bigger influence on Gen Z when they step out to shop

    Friends’ suggestion matters more to Gen Z than an influencer’s while buying products: Report

    Temasek to anchor InfoEdge funds, to put half of corpus

    InfoEdge, an early backer of food delivery app Zomato and online insurance aggregator PolicyBazaar, takes initial bets in companies and backs it with more capital in subsequent rounds.

    Live commerce, beauty among key focus areas for Myntra, says new CEO Nandita Sinha

    Sinha, who was earlier vice-president of customer growth, media and engagement at Flipkart, told ET in an interview that Myntra is focussing on building and strengthening its team with a focus on fashion and technology. Her big priority is to push internal talent, she added.

    BharatPe sacks Jain; Myntra’s new mantra

    ​Jain, who is the wife of BharatPe cofounder Ashneer Grover, had been in charge of finances at the company since October 2018.

    IvyCap rakes in $214M for third fund; new investment vehicle for founders

    The company will continue to focus on areas such as consumer technology, deep-tech, healthtech, fintech, SaaS and edtech.

    The Economic Times
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