TAM SPORTS
IPL 2024 audience reach on TV, digital platforms hits a record
IPL 2024 became the largest ever edition in terms of audience reach on TV and digital. The official broadcaster Star Sports recorded an audience reach of 546 million for 67 matches, with more data yet to come out.
IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India over
King Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, with Virendra Sehwag, Ravichandran Ashwin and Hardik Pandya each bagging a good many endorsement deals.
Disney Star reworks ad rates for T20 World Cup
On TV, the broadcaster is seeking ad rates of over Rs 6.2 lakh per 10-second spot from sponsors and Rs 6.4 lakh per 10-second spot from spot buyers. For just India and playoff matches, the 10-second rate goes up to Rs 35 lakh and Rs 18 lakh on mobile and CTV, respectively.
Star Sports, Tata Play introduce targeted advertising for IPL 2024
Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engagement opportunities for premium brands across India's top metro cities.
Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finale
Sports sponsorship is a significant driver of sales for apparel manufacturers, hence England and Spain's success in the Women's World Cup final on Sunday will impact the winning team's sponsor – either Nike or Adidas. Jersey sales for 2019's Women's World Cup were four times higher than for the 2015 event.
Fair play on and off the field: Women athletes score record brand deals
Brands such as Hyundai, Boost, Himalaya Wellness, Puma, Ceat, Lotus Herbals, Dream11, Amul and Tata Group are signing long-term pacts. Among the latest achievements - Indian boxers bagged four golds in the world championships and the first Women's Premier League (WPL), which just got over, was a ratings hit.
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Ad video-on-demand biz on growth track
AVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five years, TAM Media Research said.
"This medal is for my country India," says Nikhat Zareen after retaining World Boxing Championship title
Living up to her name, the tenacious Nikhat (50kg) oozed class in her rampant display against the two-time Asian champion Nguyen Thi Tam of Vietnam and secured a thumping 5-0 win.
Nikhat Zareen strikes gold again, secures second consecutive World Boxing Championships title
Nikhat becomes only the second Indian after the legendary MC Mary Kom to win the prestigious title twice. On Saturday, Nitu Ghanghas (48kg) and Saweety Boora (81kg) were crowned world champions. Hosts India are on course to match their best-ever performance in terms of gold medals won with Olympic medallist Lovlina Borgohain set to take the ring later in the day.
Women sports stars shine off the field, too
"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialised domains of sports, and extensive social media which makes them easily recognisable by a new generation," LV Krishnan, chief executive of TAM Media Research, told ET.
Coca-Cola, Pernod Ricard among top 5 TV advertisers for ICC World Cup 2022
In terms of categories, ecommerce-gaming ranked number one in terms of TV advertising, followed by the soft aerated drinks category, cellular phones, wires & cables and perfumes & deodorants until the semi-finals of the tournament, according to TAM's data.
New-age digital brands go all out for IPL 2021 splash
The opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, according to BARC India viewership data.
IPL sees significant jump in advertisements targeting female viewers
IPL, one of the biggest cricketing properties in the country also a fanfare for advertisers’ draws a high number of female viewers. The lucrative tournament has even more significance this year as it is coming in the midst of a pandemic when people are starved for live sporting actions and consumers are mainly forced to sit at home.
Gaming, edu-tech, wallet top advertisement spenders this IPL season
Gaming, edu-tech and wallet have taken the lead, showed an analysis of commercial advertising on Star Sports 1 Hindi and English by TAM Sports, a division of TAM Media Research. Digital gaming was top category, mostly due to Dream11being title sponsor.
The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink further
Ad volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
Handset makers, cellular service providers again the top spenders in advertising during IPL
These two categories accounted for 32% of total ads during live telecast of first 15 matches of the ongoing tenth edition of IPL, played between April 5 and 15, shows TAM.
India’s football lovers crowd in front of TV for Euro 2016
Data from the Broadcast Audience Research Council shows that an estimated 23.8 million people watched the first 45 matches of UEFA championship.
Euro 2016 sees over 100 per cent jump in advertisements
The number of advertisers rose 150%, brands by 136% and the number of brand categories rose 140%, show data from TAM Sports, a specialised division under TAM Media Research.
Travel to Vietnam's Nha Trang & be a spectator at the Asian Beach games
The games will see approx 172 events in 22 sports to name a few; basketball, beach polo, handball, swimming, volleyball, soccer, wrestling and more.
TAM to exit TV viewership ratings with launch of JV firm with BARC India
After 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
Television rating agencies BARC,TAM form a meter management company
Television rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement firm TAM to form a new meter management company.
BARC set to be the currency for TV ratings in country, joins hands with TAM India
Around 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 meters.
Viewership for Pro Kabaddi League rises 61% in the first 26 matches
The second season of the Pro Kabaddi League has seen its television viewership rise by 61% in its first 26 matches, according to data from TAM Sports.
ISL was watched by 429 million on TV according to TAM data
The league cut across demographic boundaries and captured the imagination of a diverse fanbase, with women and children accounting for 57 percent of the 429 million viewers.
Companies pull cricketer ads off air, mull ad rate cut after Team India's disastrous Oz tour
Media experts predict that television advertisement rates will fall at least 20% after this series as cricket is fast losing mindspace after hitting a peak.
With Messi and Djokovic big advertisers turn to non-cricket sports like soccer and tennis
In the past three years, TV viewership for sports like soccer, wrestling, tennis, car and bike racing has been growing at high double digits.
IPL online viewership jumps 82% to 20 million
Online viewership of IPL has increased more than 80% this year despite a fall in the twenty20 tournament's television viewership.
IPL-4 opens to lowest TV viewership ratings
The ongoing Indian Premier League (IPL) T-20 tournament has opened to the lowest average TVRs, worrying media buying firms and advertisers.
India Vs Sri Lanka: Dhoni stumps Bollywood stars and Sachin Tendulkar in ad space and time
Dhoni's on-screen presence in TV commercials equalled the combined share of Bollywood stars Shahrukh Khan (13%), Kareena Kapoor (9%) and Hrithik Roshan (9%).
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