USER ENGAGEMENT

Meta’s Threads, launched July 5, 2023, by Mark Zuckerberg, hits 175 million monthly users, challenging Elon Musk’s X. Despite X's growth, Threads steadily climbs. It tested the ActivityPub protocol, launched an API, started a fact-checking program, ...

Meta's Threads boasts 175 million users, with India leading. Mark Zuckerberg highlights its impact. Cricket, like IPL, T20 World Cup, is popular, with 200 creators and players such as Rishabh Pant, Ravindra Jadeja, and Suresh Raina. Launched in July...

Threads, Meta's alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch. Threads, which hit app stores on July 5 last year, is a spin-off of Instagram and is intended to be a rival to X, formerl...

Instagram Head Adam Mosseri shared valuable tips to help users boost their engagement on the platform. He emphasized the importance of monitoring post performance beyond the first few hours, engaging with comments for up to a week, and focusing on s...

Meta Platforms postpones Meta AI launch in Europe due to Irish privacy regulator's request on user data from Facebook and Instagram.

Disinformation campaigns, AI Chatbots and other internet users are using female profiles to engage with the users and gather more views and clicks. In many cases, they have been found to be fake profiles.

Netflix rolled out a major revamp of its TV app to enhance viewer experience and increase engagement. Changes include larger title cards and easy-to-read tidbits. The company aims to retain customers and attract subscribers to new, ad-supported plan...

Netflix has introduced new app for Television for its subscribers. This is reportedly the OTT streaming giant's biggest revamp in the decade.

Meta's Facebook app is attracting a high number of young adults, aiming to appeal to a younger audience compared to its older user base. The growth is attributed to efforts to compete with TikTok and engage users through features like Marketplace an...

As part of the partnership, ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles, will be launched, allowing fans to build fantasy teams using their ICC Crictos and compete in contests for daily rew...

Elon Musk, CEO of Tesla and father of nine, recently expressed significant concerns about the impact of social media on children. Speaking at the VivaTech fair in Paris, he emphasized the dangers posed by AI algorithms designed to maximize user enga...

For instance, Linkedin says 72% of its surveyed users said playing games such as Pinpoint, Crossclimb, Queens etc. Zomato on the other hand seems to have perfected the art of customer conversions with its Zomato Premier League (ZPL). The gamificatio...

The report, titled ‘Generative AI in Asia Pacific’, said 93% of students and 83% of employees in the country are actively engaging with GenAI.

Voice input technology faces challenges despite widespread adoption in internet products. Smart speaker shipments decline, while the voice recognition market is poised for significant growth. Users with visual disabilities encounter accuracy issues ...

Meta Platforms introduces advanced AI systems, including the Llama 3 model. Despite limitations, the company aims to develop smarter chatbots and envisions AI as the most useful assistant in the world.

Veera, India's browser, achieves 1 million users in a year with tailored content and ad blocking. Founder Arjun Ghose drives continuous innovation and user experience enhancement to revolutionize the internet browsing experience.

New users on social media platform X may need to pay a small annual fee for posting after the website upgrade. AI and troll farms prompt the change. Mixed reactions include concerns about freedom of speech.

Researchers said that approximately 30-40% of the advertising revenue generated by Snapchat, TikTok and YouTube was attributable to young people.

​​The survey found that one in three users expressed a distinct preference for storytelling owing to its engaging and immersive format. It added that the triggers driving this growth were convenience which influenced every fourth user.