Advertising
Govt eases mandate on self-declaration for ads
The ministry now requires self-declaration certificates only for food and health ads, simplifying the process for advertisers. This change, particularly beneficial for digital advertising, precedes a significant July 9 court hearing.
Padmanabhan named COO for GroupM South Asia
Ashwin Padmanabhan appointed COO for South Asia, leading key practices and driving investments. He aims for long-term success and optimization for GroupM clients, while Praseed Prasad becomes Chief Growth Officer to oversee growth and marketing strategies.
T20 World Cup triumph sends Indian players' valuation soaring
The commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players like Hardik Pandya, Jasprit Bumrah, and Surya Kumar Yadav are set to see a significant increase in their market valuation.
India’s T20 cricket world cup victory likely to boost ad revenue
India won the T-20 Cricket World Cup after 13 years, boosting cricket's revenue potential. Disney Star, the official media rights holder, expected $2.2 billion in advertising revenue. The game, blending US-style marketing with Bollywood glamour, saw high ad prices. The tournament, held partly in the US, ended with a dramatic final. Legends Rohit Sharma and Virat Kohli retired from T-20 cricket after the victory.
India in T20 World Cup final, Disney Star hikes ad rates
Star Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹13-26 lakh per 10-second slots for India and knockout games. The average ad rate for all 55 matches of the tournament works out at ₹6.5-7 lakh due to lower than expected demand from advertisers.
Digital media growth to take Indian ad market size to Rs 1.2 lk cr in 2024
The Indian advertising market is predicted to grow 11.8% in 2024, reaching ₹1,22,155 crore, primarily driven by digital media. Traditional media ad revenue is expected to grow 8.4% to ₹64,398 crore, while digital media is expected to grow faster at almost 16% to reach ₹57,757 crore. India's traditional media market share is twice that of global and APAC size. However, digital's share of total ad spends could reach 50% by 2026.
It's four more Lions for team India at Cannes
Indian contingent at Cannes Lions 2024 won silver and bronze Lions. Tgthr/ Reckitt's Harpic Loocator and Leo Burnett India's Lay's campaigns received silver Lions in the 'Glass: The Lion for Change' category.
As new ad regime dawns, cos make over 5K avowals
Marketers in India have started implementing the self-declaration certificate (SDC) mandate for new ads since June 18. The ministry of information and broadcasting (MIB) directive mandated that all new print, TV, digital, and radio ads must have an SDC generated through the Broadcast Seva portal for TV and radio and the PCI for print and digital ads from June 18. While the SDC mandate is challenging for advertisers, it will not hinder the rollout of new ads. Brand marketers have generated over 5,000 SDCs for new print and internet ads through the Press Council of India's website.
Disney+ Hotstar introduces pause ads on CTV
Disney+ Hotstar introduced 'pause ads' exclusively for its Connected TV feed, making it the first platform in the country to offer this feature. The move aligns with their commitment to innovative advertising solutions Early adopters include Marico, Mondelez, and ITC, with positive feedback from users pausing content multiple times daily for short durations. The feature will integrate ads into user-initiated breaks to enhance brand engagement without disrupting viewing experience.
SC mandate may halt fresh Ad releases
The Advertising Standards Council of India (ASCI) has urged advertisers and broadcasters to refrain from releasing new advertisements between June 18 and July 9, awaiting clarity from the Supreme Court on the self-declaration certificate (SDC) mandate. The Ministry of Information and Broadcasting (MIB) has instructed advertisers to submit SDCs before publishing, airing, or displaying new ads from June 18 onwards. Existing advertisements can continue to run, as SDCs are only required for new ads.
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D2C brands reduce ads amid complaints about misleading claims
Honasa Consumer, owner of Mamaearth, has reduced influencer posts after being named the biggest violator of advertising content for FY24. Other D2C players like HealthKart, FirstCry, and Lenskart were also noted as violators. ASCI's report highlighted misleading claims and promotion of harmful products as common violations.
Self-declaration on ads should be done by June 18: MIB to media
The Ministry of Information and Broadcasting meeting with advertising and media bodies ended in a stalemate over the implementation of the self-declaration certificate mandate by June 18, citing a Supreme Court order.
India-Pakistan clash could fetch $4,800 a second as cricket makes US push
India vs Pakistan: Global firms are splurging on advertising for the India-Pakistan cricket match in the US. The big encounter is set to take place in New York's Nassau County International Cricket Stadium on June 9, part of the ICC Men’s T20 World Cup, targeting the South Asian diaspora.
MIB calls meeting of media and ad bodies to discuss self-declarations
The Ministry of Information and Broadcasting (MIB) has called a meeting of media and ad industry bodies to discuss the issue of advertisers giving self-declaration certificates (SDCs) for broadcasting and publishing ads on TV, print, digital, and radio from June 18. SDCs will be given to broadcasters and publishers as proof at the time of issuing ads, certifying that their ads do not contain misleading claims and comply with regulatory guidelines.
I&B Ministry calls for self-declaration before ad release
The ministry has introduced a new feature on its Broadcast Seva portal for TV and radio ads and on PCI's portal for print and digital ads, which will allow advertisers and their agencies to submit a certificate signed by an authorised representative. While directing all broadcasters, publishers, and advertisers to follow the directive diligently, the MIB said that the portal will be activated on June 4.
Indian advertisers in a fix over budget for ICC T20 World Cup
"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play catch up Post-Covid," said Navin Khemka, chief executive of the media buying group GroupM-backed EssenceMediacom, which represents Google, Adidas, Airtel and Flipkart. He said advertisers' "response could be subdued in June".
