Ankush: We need franchise action films to bring back the glory of commercial potboilers

Franchise action movies emerged as a dominant force in the film industry during the late 20th century. The groundbreaking success of films like ‘Die Hard’ and ‘Lethal Weapon’ laid the foundation for what would become a global phenomenon. These movies introduced charismatic protagonists, high-stakes scenarios, and intense action sequences that resonated with audiences seeking escapism and excitement.In India, we have seen the success of franchises like ‘Tiger’, ‘Dhoom’, and ‘Bahubali’ among others.

Franchise action movies are inseparable from their iconic heroes. From the rugged determination of Sylvester Stallone's Rambo to the suave sophistication of Daniel Craig's James Bond, these characters have become cultural icons. Ankush who has been a huge admirer of such successful franchise films says that over time, the archetype of the action hero has evolved, reflecting societal changes and shifting perceptions of masculinity. Speaking exclusively to ETimes he said, “Today, audiences embrace diverse heroes like Charlize Theron's Furiosa in ‘Mad Max: Fury Road’ or Gal Gadot's ‘Wonder Woman’, who challenge traditional gender roles and redefine what it means to be a badass on the big screen.”

He also feels that franchise action movies have consistently pushed the boundaries of visual effects and spectacle. “The advent of computer-generated imagery (CGI) has allowed filmmakers to create mind-bending action sequences, astonishing set designs, and larger-than-life worlds. From the gravity-defying car chases in ‘The Fast and the Furious’ series to the jaw-dropping battles in the Marvel Cinematic Universe, these movies immerse us in breathtaking visual experiences that leave us in awe,” adds Ankush has been a part of a few action films in his career.

In Tollywood, we have seen the likes of ‘Boss’, ‘Challenge’ or the ‘Guptodhon’ series. According to the popular actor, while franchise action movies are renowned for their action-packed sequences, they also strive to deliver compelling narratives that keep audiences engaged beyond the adrenaline rush, “Successful franchises like ‘The Dark Knight’ trilogy or the ‘Mission: Impossible’ series demonstrate that strong storytelling, well-developed characters, and intricate plotlines are vital ingredients for enduring success. These films blend action with emotional depth, exploring themes of heroism, sacrifice, and redemption.”


As the conversation went on he further added, “Franchise action movies have not only dominated the box office but also left an indelible mark on popular culture. From catchphrases like "I'll be back" (The Terminator) to the iconic theme music of James Bond, these films have permeated everyday life. Action movie franchises have inspired video games, merchandise, and even theme park attractions, solidifying their place in the collective imagination.”
Just like millions of action movie fans, Ankush is also fascinated by the franchise-based action films that captivate audiences worldwide with their blend of thrilling action, great character buildup, and unforgettable moments. “As technology advances and storytelling techniques evolve, the genre shows no signs of slowing down. These films offer escapism, adrenaline, and the chance to experience extraordinary worlds and heroes. In an age where entertainment choices are abundant, franchise action movies remain a beloved cornerstone of the cinematic landscape, providing an immersive, high-octane experience that keeps us coming back for more. And, that’s why we need such films in Tollywood also to bring back the glorious days of our commercial potboilers,” signs of Ankush.