On April 7th, we announced a new version of Gmail for mobile for iPhone and Android-powered devices. Among the improvements was a complete redesign of the web application's underlying code which allows us to more rapidly develop and release new features that users have been asking for, as explained in our first post. We'd like to introduce The Iterative Webapp, a series where we will continue to release features for Gmail for mobile. Today: Smart Links.

We all know that on a mobile device, screen space is scarce, so it's not very helpful when I get an email with a long link such as this Google Maps link:



Not only is the link taking up an unnecessarily large amount of space, but it's not easy to find the address that's hidden in the middle of the link. To solve this problem, we now shorten the link and automatically convert raw links into named links, which we call "Smart Links". So instead of seeing that long link to Google Maps, you're going to see the link renamed to the actual address:

Clicking on it still takes you to the same Google Maps page, but now the link is much shorter and the important information is more visible!

Here's a list of links we currently support:

• Google Maps address queries
• Google Maps directional queries (with one destination)
• Google Sites webpages
• YouTube videos
  

We're planning to roll out support for more link types, such as Google Docs, so watch for those in your emails. Please note that Smart Links work only in plaintext emails right now.

To try out Gmail for mobile, visit gmail.com in your mobile browser. This version of Gmail for mobile supports iPhone/iPod touch OS 2.2.1 or above, as well as all Android-powered devices, and is available for US English only. To make it easy to access your Gmail account, try creating a home screen link.

One more tip: Label management got easier for Android-powered devices with a physical keyboard. In the "Label as..." menu on the floaty bar, there is now a text box above the list of labels. You can type the name of a label you wish to select into the box rather than clicking on it. As you type, the list filters to show only labels that match what you've typed. We also added more keyboard shortcuts to bring it closer to the Gmail experience on your computer.


Posted by Casey Ho, Software Engineer, Google Mobile

I'm a big fan of the iPhone. I'm also a big fan of the web. So, naturally, I'm excited that today we're finally releasing Google Latitude for iPhone and iPod touch as a web application running in Safari.

Our Latitude web app provides all the core functionality you might expect: you can see the location of your friends on a map and modify your privacy settings so that you control how your location is shared and with whom. In fact, if my friends and colleagues back in London haven't yet noticed my absence, they'll see in Latitude that I'm currently vacationing on the beach in Australia. Hi guys, remember me!?

You'll also find basic Search and Directions functionality to help you get around the world. And just like our Google Maps for mobile client apps (and more recently on desktop Google Maps), you can press the "blue dot" to be taken to your approximate current location on the map with My Location, thanks to Safari now supporting the W3C Geolocation API.

To try Google Latitude, type google.com/latitude into your iPhone's browser. And if you miss the experience of launching the app directly from your home screen, you can add a bookmark to the home screen by opening Latitude in Safari and tapping the + icon > Add to Home Screen > Add.



We worked closely with Apple to bring Latitude to the iPhone in a way Apple thought would be best for iPhone users. After we developed a Latitude application for the iPhone, Apple requested we release Latitude as a web application in order to avoid confusion with Maps on the iPhone, which uses Google to serve maps tiles.

Google, like Apple, continues to push for improvements in web browser functionality. Now that iPhone 3.0 allows Safari to access location, building the Latitude web app was a natural next step. In the future, we will continue to work closely with Apple to deliver useful applications -- some of which will be native apps on the iPhone, such as Earth and YouTube, and some of which will be web apps, like Gmail and Latitude.

Unfortunately, since there is no mechanism for applications to run in the background on iPhone (which applies to browser-based web apps as well), we're not able to provide continuous background location updates in the same way that we can for Latitude users on Android, Blackberry, Symbian and Windows Mobile. Nevertheless, your location is updated every time you fire up the app and then continuously updated while the app is running in the foreground. And, of course, you can check in on where your friends are, so we think there's plenty of fun to be had with Latitude. Learn more about updating and sharing your location from your iPhone.

The Google Latitude web app currently supports iPhone/iPod Touch OS 3.0 or above. For now, it's available in the US, UK, Canada, Australia, and New Zealand, and we hope to bring it to more countries soon.

Posted by Mat Balez, Product Manager, Google Mobile Team