🚀 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐄𝐧𝐥𝐲𝐭𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Is your brand tracking data driving the conversation or gathering digital dust? It’s time to ditch the dense reports, complex tools, and cumbersome dashboards. Introducing Enlyta Insights: the #BrandIntelligence platform that makes understanding brand health simple, quick and engaging. Blending data visualization, storytelling, and knowledge management, Enlyta helps insight teams get more people using #BrandTracking in strategic decisions. 👁️🗨️ Watch our animated explainer video to witness the transformation. Visit the website 👉 https://bit.ly/44ONx8n
Über uns
Hall & Partners is a team of unconventional thinkers, obsessed with how marketing influences the relationship between people, brands, and culture. Born out of adland, we are the insight agency known for weaving creativity with science. We distill data through a strategic lens to reveal ‘uncommon insights’ – human truths tailored to individual brands, not blackbox data available to the masses. We partner with clients to shape brand strategy and optimize brand and campaign performance. Our award-winning approach amplifies insights across every business area, propelling marketing decision-making to create an unmatched competitive advantage.
- Website
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https://hallandpartners.com/?utm_source=Linkedin&utm_medium=social&utm_campaign=company_page
External link for Hall & Partners
- Industrie
- Market Research
- Größe des Unternehmens
- 201-500 Mitarbeiter
- Hauptsitz
- London
- Typ
- In Privatbesitz
- Gegründet
- 1992
- Spezialitäten
- market research, brands, communications, brand equity, research, health, qualitative, quantitative, analytics, brand tracking, advertising effectiveness, brand strategy, customer segmentation, patient insight, and campaign development
Standorte
Employees at Hall & Partners
Aktualisierungen
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Are you curious to know the secrets to building a resilient brand? In a fireside chat led by Branka O., UK Managing Partner at Hall & Partners, insight experts Philip Nellenbach, Debra Walmsley, Rufus Weston, and Josh Sorene shared valuable strategies for guiding brands to thrive amidst challenging conditions. Want to explore more? Check out the blog below to discover how these experts unlock the keys to brand resilience. From tackling the cost-of-living crisis to harnessing AI and managing communications during crises, these practical strategies will empower your brand to not only survive but flourish in uncertain times. - https://lnkd.in/g3z4rKU8 Escalent | C Space #BrandResilience #InsightfulLeadership #CrisisManagement #BrandGrowth
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Is your market research keeping pace with your business decisions? Branka O., UK Managing Partner at Hall & Partners, delves into how outdated KPIs and lagging data might be holding brands back. It's not just about gathering data but delivering actionable insights precisely when decision-makers need them. Discover why it's crucial to revolutionise our approach to insights and leverage technology to stay ahead. From Enlyta Insights to innovative storytelling methods, let's ensure our data drives real growth and doesn't just sit in an inbox. Don't let your insights gather dust—read Branka's latest blog to learn more about the market research revolution and rethink how we connect data with decision-making. - https://lnkd.in/g3SbDx-F #MarketResearch #DataDriven #Innovation #BrandGrowth
The Market Research Revolution: Faster, Sharper, Stronger
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Hall & Partners reposted this
In today's fast-paced marketing landscape, the pressure to deliver quick results often puts creativity on the back burner. The irony? Pre-testing, designed to optimise ad effectiveness, might actually be stifling the very creativity that drives long-term brand growth. In my latest article, I dive into the pre-testing conundrum. Too often, standardised testing and rigid metrics overshadow innovation, leading to formulaic ads that may score well but lack the spark needed to truly connect with audiences. It's time to reframe pre-testing as a tool for iterative learning, not a final verdict. By integrating consumer insights early and customising our approach to testing, we can nurture creativity, push boundaries, and ultimately, deliver campaigns that resonate deeply with consumers. Let's challenge the shortcut culture and embrace a more thoughtful approach to measuring and fostering creativity. #MarketingStrategy #CreativeDevelopment #BrandGrowth #Innovation #AdvertisingEffectiveness #MRX Hall & Partners https://lnkd.in/eb6CgG-c
Rethinking Creative Development: Navigating the Pre-testing Conundrum
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Delighted to hear such fantastic feedback on our dynamic and thought-provoking in-person #tech event, brilliantly hosted by our Australian colleagues. #mrx #marketresearch #technology
This week, Hall & Partners had the pleasure of hosting an engaging discussion about the future of insights in a changing new tech world. We were joined by Sushant (Sonny) Sethi from Zip Co, who share valuable learnings in his capacity as the Global Head of Research at Zip. Sonny emphasised the importance of insight-led decision-making and the evolving applications of technology across business functions. Sonny highlighted real-life case studies, shared practical tips for deployment, and underscored the necessity of upskilling employees to keep pace with rapid changes. He was joined by Craig Roberts from the CLEMENGER GROUP LIMITED, who moderated the session in his capacity leading digital innovation initiatives for us. Great session and always grateful for our clients to get involved!
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Are you still relying on traditional business intelligence tools for brand tracking data? Here are 7 reasons Enlyta Insights is the better choice: 1. In-depth Analysis of Brand Health Data 2. Unlimited Access 3. Full-Service Data Management 4. Survey Specific Features 5. Export to Native, Editable PowerPoint Charts (Not Image) 6. Templated Brand Tracking Dashboards 7. Dig Into the Detail with Custom Charts Read the full article and discover how Enlyta Insights can make your brand tracking data more engaging and easier to use in strategic decisions. https://lnkd.in/ew9VbmYM #BrandTracking #DataAnalysis #BusinessIntelligence
7 Reasons Enlyta Insights Is Better Than Business Intelligence Tools…
enlyta-insights.com
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Gen Z is Transforming the Workplace. As Gen Z continues to enter the workforce, their unique perspectives and values are reshaping traditional work environments and redefining client-agency relationships. 🌟 Our latest research, in collaboration with the IPA (Institute of Practitioners in Advertising), delves into these generational shifts, highlighting how we can create environments where young talent can thrive. From fostering strong partnerships to understanding what keeps Gen Z engaged, this report offers valuable insights for navigating the future of work. 🔍 Key Questions: What do Gen Z value, and how does this contrast with current ways of working? How have the demands of recent years impacted their perceptions? What will keep young talent engaged with clients’ businesses? What should client-agency relationships look like in 2024 and beyond? Download the full report to explore how we can build a thriving, collaborative industry together. 💼✨ https://lnkd.in/dEjE-8yy
How AdLand’s Gen Z Workforce Will Reshape Traditional Work…
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🎉We are thrilled to announce that Hall & Partners is a double finalist for the 2024 Market Research Society (MRS) Oppies Awards!🎉 We have been shortlisted in the categories of: ✅ Premier Award – Operational Excellence ✅ Best Data Collection – Interviewer Administered These nominations highlight our ongoing commitment to operational excellence and our innovative approach to data collection, showcased in our work with Roche. This achievement would not have been possible without our incredible partnership with Roche and the dedicated, talented team at Hall & Partners. Thank you for your support and hard work! 🙌 #MRSAwards #Oppies2024 #MarketResearch #MRX
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As healthcare systems worldwide grapple with growing demands and shifting post-COVID realities, pharmacists are stepping up like never before. From providing essential patient education to easing the load on overburdened primary care services, their role is expanding and evolving in exciting ways. In our latest article, Sian Thapar, Strategy Director for Hall & Partners Health explores: 🔹 The critical touch points pharmacists have along a patient’s medical journey 🔹 How their consultative skills are bridging gaps in healthcare delivery 🔹 Their increasing involvement in local decision-making and prescribing rights 🔹 The impact of services like the UK’s Pharmacy First and the rise of specialty drugs in the US Discover how pharmacists are transforming #healthcare and why their expertise is crucial for the future. #mrx #pharma #pharmacy
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Hall & Partners reposted this
Partner at Hall & Partners. Brand consultant using insights to help brands grow. Thought leader featured in publications such as City AM, Greenbook, AdWeek, Warc, ESM etc. and on BBC radio.
Thank you Greenbook for the opportunity to share my thoughts. Hoping to provoke a few people out there to really think hard about growth and where and how it can be unlocked by better understanding your prospects. Too many client briefs come in that aren’t considering the broader opportunities available to them. Hall & Partners
🔍 Ever thought about expanding your brand's reach beyond Gen Z to tap into the purchasing power of older demographics? Let's explore the untapped potential and loyalty of diverse age groups together! Join the conversation on expanding your brand's horizons and resonating with diverse age groups for sustainable growth! 💬 → https://hubs.ly/Q02H7Qn00 Kurt Stuhllemmer, Hall & Partners Suzanne Carbonell, Hall & Partners #BrandResearch #GenZ #ConsumerResearch