Performance Marketing World

Brat or demure? leveraging viral TikTok moments | Musk's X placed ads near posts that fuelled UK riots | Latest podcast: Ensuring brand safe ad placements "Advertisers play a crucial role in shaping the digital environment, and when their ads appear alongside harmful content, they risk becoming enablers of that content." – Tamara Littleton, Executive Chair and Founder of Social Element #performancemarketing #advertising #ctv #streaming #olympics

Top 5 performance marketing campaigns this week: from Snoop Dogg fronting the latest campaign for Solo Stove to IKEA’s new ‘Market Hall Madness’ event celebrating its new loyalty scheme benefit. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5: – IKEA celebrates launch of new loyalty benefit with ‘Market Hall Madness’ event – Trotters Childrenswear & Accessories Limited appoints Kitty for website redesign – Tripadvisor brings display advertising to DerbySoft’s hotel brands as part of new partnership – Solo Stove launches ‘blunt marketing’ campaign with Snoop Dogg – LIPTON Teas and Infusions launches 90s clothing collaboration with streetwear brand CRUEL PANCAKE Osmund Pill Bruce Langlands Rob Knight Christine Maguire Toni Marti Luana Bumachar Michael McGoohan Victoire Binet (MSc) Hugo Philip Maxime Rozencwajg Billion Dollar Boy #performancemarketing #campaigns #advertising #brand #creative #DOOH #paidsocial

"I don't want my three kids thinking that TikTok is a news source." On the latest episode of the Performance Marketing Unlocked podcast, Fiona Salmon, Managing Director of Mantis , outlined why advertisers need to maintain investment in publishing and why publishers need to better serve advertisers' needs. According to Fiona, for the open web to succeed investment in "quality" journalism needs to remain. However, if this is going to happen, brands, advertisers and publishers alike need to work together to better ensure brand safety in advertising. Listen to the full episode via the link in the comments. #performancemarketing #advertising #brand #brandsafety #ai #publishing

Criteo CEO steps down and PepsiCo appoints Senior VP. Also, AMA appoints Creative Director, DECTA promotes CEO and FreeWheel announces new MD. View all of the latest performance marketing people moves via the link in comments. Megan Clarken Criteo Mark Kirkham PepsiCo Paul Fix AMA Scott Dawson DECTA Tess O'Brien FreeWheel Ivor Elrifi Tiziana Life Sciences Srinivas Krishnamurti Dovetail Viktor Zawadzki Adlook Nick Giles CTI Digital Joshua Sullivan David W. Reward Mitja Raubach Teresa Martos Fernandez Appinio #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand #CMO #marketer

Top 5 adtech tools this week: from turning old podcast segments into new ad inventory to augmented reality breaking free of camera apps, here’s our round up of new ways to power up your tech stack. Head to the link in comments for the full story. This week:  – Snap Inc.: Upgraded ad platform with new lead gen, optimisation, gen AI and AR tools  – Nexxen: ‘Automatic content recognition’ data becomes available on The Trade Desk – Spotify: ‘Megaphone’ ad suite for publishers gets a boost – Taboola: Integrating DoubleVerify’s Authentic Marketplace Solution – ROI Hunter: Working with Snapchat to supercharge performance for retailers Karim Rayes Ben Sylvan Alan Abdine YMH Studios Steven Woolway Adam Singolda Ronan Harris Karel Schindler #performancemarketing #tech #data #ai #socialmedia #programmatic #publishing #programmatic #google #cookieless #displayads

Forget fantasy football – have you voted for your marketing dream team yet? Over the summer, PMW is hosting a ‘Dream Team’ competition, letting registered readers vote for their ideal squad of marketers based on their influence and achievements within the industry. With one week to go, some strong favourites have emerged in the brand and agency categories, while some early front runners have dropped out of the leaderboard. But there is still time to make a difference and select your perfect marketing squad now – vote via the link in the comments ahead of the winners being revealed after 30 August on PMW. Congratulations and good luck to our current leaders below: Brand – Rak Patel, Head of EMEA Sales, Spotify – Neil Jones, Head of Performance Media, Boots UK – Alesha Griffiths-Kidd, Paid Media Lead at SailGP (formerly Acquisitions Manager, Formula 1) – Paul Wright, Head of Uber Advertising, UK and Eire Technology provider – Cat Anderson, Director of International Marketing, Sprout Social, Inc. – Lee Metters, Client Partner - Brand Partnerships, Awin Global – Amit Kotecha, CMO, Quantcast – Alice Anson, Director of Digital Media, Nectar360 Agency – Lydia Hinchliff, Director, Brand Strategy, Journey Further – Andrew Turner, Managing Director - UK, Incubeta – Ellie Hooper, Head of Client, The Goat Agency – Thomas Byrne, CEO, RocketMill – Rick Lamb, Managing Director UK, Jellyfish – Azlan Raj, CMO, dentsu Media owner – Hannah Walker, Head of Mid-Market UK, Reddit – Nora Zukauskaite, Integrated Marketing Director, Tik Tok Shop U.K – Nick Baughan, Head of Global Agencies, Meta – Supriya Dev-Purkaystha (She/Her), Head of Native Advertising - UK, Microsoft Ads Thought leader – Dr Grace Kite, Founder and Managing Director, magic numbers – Perla Bloom, (formerly Global Connections Planning Lead, @EA Games) – Avinash Kaushik, Chief Strategy Officer, Croud – Sue Azari, E-commerce Industry Consultant, AppsFlyer #PMW100Powerlist2024 #performancemarketing #advertising #adtech #brand #thoughtleadership #media #agency

Is your brand ready for the golden quarter? With Black Friday interest dropping, platforms like TikTok are key to putting the gold back into the 'golden quarter'. Read on to learn how to turn discoveries into purchases from Halloween to Boxing Day. https://bit.ly/3yF9Lya #ad #performancemarketing #partnerships #creatives #brands #advertising #marketers #digitalmarketing #digital #brand #agency #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #adagency #eventsagency #marketingandadvertising #brandmarketing

“What brands need to realise is that it is harder than it seems to create a viral trend.”   Brat summer may finally be coming to an end as a new 'demure and mindful' trend starts to go viral on TikTok. Once again, brands are taking this as an opportunity to participate in these cultural moments and make their own products go viral.   But what can brands learn from this moving forward and how could they apply these viral moments to their own social media strategies? Find out via the link in the comments. With insights from: Joanna Hughston The Goat Agency Ahmed Omer Spin David Philpott Keith Foggan #brat #demureandmindful #socialmedia #advertising #performancemarketing #trends

Winter Wisdom: this is a must-attend marketing event for 2024 reflection and 2025 preparation! ❄ 4-5 December 2024 #PMWForum is 2-day FREE event for brand and in-house marketing professionals. Here’s why it’s essential for your 2024 review and 2025 planning ⬇ Register for your complimentary place now: https://lnkd.in/eF5QaWCG

“This isn’t about making an example out of X, but asking all platforms to take the actions they can to make our online lives that much safer.”   Elon Musk’s X could be profiting from ads placed near accounts inciting misinformation that fuelled the recent UK riots in the wake of the Southport attack, according to the Center for Countering Digital Hate (CCDH).   Analysis showed that five key accounts that posted “false and misleading claims” had amassed 260 million views in the week following the attack, equating to 38.9 ad impressions. And some big brands, including GSK, the International Olympic Committee – IOC, and the British Medical Association had their ads placed near posts from these accounts. With commentary from: Imran Ahmed Simi Gill The Kite Factory Tamara Littleton Social Element #advertising #performancemarketing #socialmedia #brands #marketing