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    ‘1st wow advertising moment!’ Edelweiss MF MD Radhika Gupta shares how she unwittingly became face of ‘Parle-G’ biscuit brand

    Synopsis

    ​The Edelweiss Mutual Funds CEO & MD revealed how she had come to be featured on the package of the iconic ‘Parle-G’ biscuits.

    RADHIKAAgencies
    On the work front, Gupta is currently a member of the jury at the reality TV show ‘Shark Tank India: Season 3’.
    Did you know Radhika Gupta was once the face of a popular biscuit brand?

    Taking to Twitter on Wednesday, the Edelweiss Mutual Funds CEO & MD revealed how she had come to be featured on the package of the iconic ‘Parle-G’ biscuits.

    Sharing an image of the package with a picture of her smiling face in the centre of the image, she wrote how she once praised the biscuit brand for having a widespread presence throughout the country, reaching every nook and corner of India.

    “When I had just started as MF CEO, used to write a monthly article in our factsheet to try and connect with investors in a unique way. In one of them I talked about the power of simple products like mutual funds and simplicity in MF, likening it to Parle, a product that is available even on India’s remotest borders,” she tweeted.

    Not long after that, the biscuit brand had reached out to her. “A week after the fact sheet was released I got this from the Parle team. A Parle G version of me, along with a lot of yummy biscuits. And since then this picture remains on my wall as a reminder of how it takes not a big budget but a differentiated thought to catch an eye,” she revealed.

    The package in the image showcased a caption in bold: “Dear Radhika Gupta, We at Parle-G couldn’t have wished for a better start to 2018. Thank you for your passionate words about the importance of simplicity and comfort in business, and how Parle-G as a brand reflects those values. Here’s to cherishing childhood memories forever and making new ones this year. Love, Parle-G Team.”

    On the work front, Gupta is currently a member of the jury at the reality TV show ‘Shark Tank India: Season 3’.

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    Subscribe to The Economic Times Prime and read the ET ePaper online.

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