GM'S BATTERY ASSEMBLY PLANT IN MICHIGAN, Bill Pugliano/Getty Images
Synopsis
Niggles related to pricing, quality, and return on investment are keeping entrepreneurs away.
With localisation comes lower pricing. That's the formula in any business. But the story of the Indian battery industry is a bit different. Entrepreneurs in India are not tempted to bet on making battery cells just yet. And rightly so. Officials at major automakers say they would prefer to source batteries from large “branded” suppliers because of their assured quality. They also acknowledge that even if they source from South Korean or Japanese