CRICKET ADVERTISING
India’s T20 cricket world cup victory likely to boost ad revenue
India won the T-20 Cricket World Cup after 13 years, boosting cricket's revenue potential. Disney Star, the official media rights holder, expected $2.2 billion in advertising revenue. The game, blending US-style marketing with Bollywood glamour, saw high ad prices. The tournament, held partly in the US, ended with a dramatic final. Legends Rohit Sharma and Virat Kohli retired from T-20 cricket after the victory.
Unusual T20 cricket world cup timings impact TV viewership
The ICC T20 Men's World Cup has seen an 8% drop in TV ratings for the first 30 matches compared to 2022, despite a 4% rise in cumulative audience reach to 205 million. The average ratings have dropped 8% to 0.97 TVR for all-India male and female 2+ audiences and 13% to 1.2 TVR for all-India male 15+ audiences.
Digital media growth to take Indian ad market size to Rs 1.2 lk cr in 2024
The Indian advertising market is predicted to grow 11.8% in 2024, reaching ₹1,22,155 crore, primarily driven by digital media. Traditional media ad revenue is expected to grow 8.4% to ₹64,398 crore, while digital media is expected to grow faster at almost 16% to reach ₹57,757 crore. India's traditional media market share is twice that of global and APAC size. However, digital's share of total ad spends could reach 50% by 2026.
Pitch the right line and length in US
The 2024 ICC Men's T20 World Cup aims to make cricket more than an immigrant-expatriate's game in the US. Despite lack of public interest and substandard pitches, the event has served a limited purpose of raising awareness. India, which claims the game as its own, contributes financial heft and cricketing prowess for global expansion.
World Cup 2024: All the visas that will let you play for the US cricket team
Many have remarked that few players on the host team are truly nationals of nations like India and Pakistan, and even fewer are recently naturalised citizens, as the Men's T20 World Cup 2024 is currently taking place in the United States. Which visas or immigration routes allow you to represent the United States cricket team?
David Warner channels Pushpa Raj: Allu Arjun reacts to cricketer's latest viral ad
David Warner, the Australian cricketer, recently delighted fans by portraying Pushpa Raj from the popular 'Pushpa' franchise in a new advertisement. His playful rendition, complete with Pushpa Raj's iconic hand gesture, earned praise from fans globally, including a nod from Allu Arjun, the original Pushpa. Warner's previous expressions of admiration for the 'Pushpa' series added to the excitement, highlighting the international appeal of Indian cinema.
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T20 World Cup in the US: ICC falls short on preparations
The pitch at the Nassau County International Cricket stadium is anything but ideal. Random balls kick up awkwardly and the bounce is inconsistent. The ICC was forced to issue a defensive statement, saying they are taking cognizance of the situation and their “world-class grounds team” will do their best to redeem the situation. The issue is this very same world-class grounds team should have done it earlier and not put the India-Pakistan game in jeopardy. The pitch has reduced the game to a lottery.
India-Pakistan clash could fetch $4,800 a second as cricket makes US push
India vs Pakistan: Global firms are splurging on advertising for the India-Pakistan cricket match in the US. The big encounter is set to take place in New York's Nassau County International Cricket Stadium on June 9, part of the ICC Men’s T20 World Cup, targeting the South Asian diaspora.
Indian advertisers in a fix over budget for ICC T20 World Cup
"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play catch up Post-Covid," said Navin Khemka, chief executive of the media buying group GroupM-backed EssenceMediacom, which represents Google, Adidas, Airtel and Flipkart. He said advertisers' "response could be subdued in June".
Over 40 pc ads in Cricket World Cup 2023 promoted smokeless tobacco brands: Study
According to the study conducted by a group of experts from the Indian Council of Medical Research (ICMR) and Vital Strategies, of the total 41.3 per cent surrogate advertisements of smokeless tobacco (SLT) brands, 39.9 per cent were telecast during India's matches and 37.8 per cent during matches featuring one or both teams from South Asia (Afghanistan, Bangladesh, Pakistan and Sri Lanka).
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Advertisers in a state of doubt over T20 World Cup
Advertisers are grappling with whether to put their money solely on India's matches, particularly the eagerly awaited clash with Pakistan, or buy non-India games as Disney Star strives to sell a bulk of its ICC Men's T20 World Cup TV ad inventory.
Ad lib? Commercial shift in commercials
Television broadcasters anticipate a rebound in advertising revenues following adverse developments last year, including free cricket streaming, sports cannibalizing entertainment ad revenue, and a larger base. Elections and a strong cricketing year are expected to support revenue growth. However, India must adapt to global media consumption habits, with low internet access, online programming, and sports viewership migrating.
TV broadcasters hope ad revenues to bounce back in FY25, expect flat or degrowth in FY24
Top broadcasters like Star India, Sony Pictures Networks India, Zee Entertainment, and Sun TV Network saw ad revenue remaining flat or shrunk in FY24 due to the exit of new-age advertising and the shift of ad dollars to digital due to free cricket streaming by JioCinema and Disney+ Hotstar.
Gautam Gambhir can be misleading at times but when it comes to crunch times, he has always delivered
But, Gambhir is, and was not, a grumpy person. He has the look of the perennial angry young man, because, let’s face it, he won’t back down from certain causes. Does he always pick the right ones? This is hard to say, given his politics. But, once he has committed to something, Gambhir will give what he can. Let us leave the constituency of Delhi East alone for the moment, as Gambhir has, and focus on cricket.
Reliance, Disney seek India antitrust nod with cricket rights assurance
Reliance Industries and Walt Disney have applied for antitrust clearance for their $8.5 billion media merger in India, arguing that their combined influence, particularly in cricket broadcasting, will not negatively impact advertisers. The deal, announced in February, is anticipated to face close scrutiny due to its potential to establish India's largest entertainment entity, with extensive TV channels, streaming services, and cricket rights. The companies have assured the Competition Commission of India (CCI) that the cricket rights were obtained through a competitive bidding process, and competitors can bid when these rights expire in 2027 and 2028.
IPL: Incredibly Popular League
The IPL has become a global phenomenon since its inception in 2008, growing in stature and popularity with each passing season. Its success lies in its ability to deliver high-octane entertainment within a cricketing framework that appeals to both purists and casual fans alike. The T20 format ensures fast-paced action, while the inclusion of international stars creates a sense of spectacle and rivalry in every match.
Advertisers make a killing this IPL
The TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach of the IPL is also poised to beat the previous season's figure of 450 million, having already touched 383 million for the first 29 matches.
Cricket in India: How IPL stole the Maidaan
When the Tendulkar era began, superheroes appeared on the cricket field. Their legend was improved by advertising, particularly the Cola Wars, and our collective imagination was captivated. Regular wins fueled our nation's ever-growing self-assurance, and assertive wealth made us easily accessible while training. Indian teams were no longer manned by city graduates and middle-class engineers.
End of Rahul Dravid's era? BCCI to advertise for new Team India's new head coach soon, says Jay Shah
BCCI Secretary Jay Shah confirms advertisement for new Indian cricket team head coach. Rahul Dravid may not get an extension as his contract is ending in June. Decision on Indian or foreign coach to be made by Cricket Advisory Committee (CAC), says Jay Shah. Impact Player rule under review amid criticism. Board prepares for pivotal phase in Indian cricket coaching.
The Sanju Samson journey: Kerala's own cult hero
Sanju Samson, inspired by Brendon McCullum's explosive IPL debut in 2008, shifted his career dream from civil service to cricket. With determination and support from family and mentors, he has become a humble and rooted sportsperson, connecting with Kerala's discerning society. His passion for cricket is evident in his commitment to state cricket success.
ICC rights may bleed Disney's streaming entertainment business
Disney's streaming profit faces loss due to ICC rights on Disney+ Hotstar. Iger expects weaker Q3 tied to Indian sports. Zee Entertainment disputes ICC TV rights in arbitration.
Truecaller’s ad revenue grows 5% in Jan-March 2024 buoyed by IPL promotion
Truecaller's Q1 performance was boosted by IPL promotions, leading to a 5% increase in global ad revenue. The company saw growth in MAU and introduced new subscription plans for business customers, expecting positive revenue impact.
IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India over
King Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, with Virendra Sehwag, Ravichandran Ashwin and Hardik Pandya each bagging a good many endorsement deals.
Watch T20 World Cup for free! Disney+ Hotstar to stream mega cricket event without a charge
T20 World Cup: Disney+ Hotstar announced that Indian smartphone users can stream the ICC Men’s T20 Cricket World Cup for free on their OTT platform, following the success of a similar model during the ODI World Cup and Asia Cup. The T20 World Cup 2024 will be held in the USA and the Caribbean, featuring 20 teams across multiple venues. Scheduled to start on June 2, shortly after the Indian Premier League, the event is highly anticipated by fans, especially those supporting the Indian cricket team led by Rohit Sharma.
IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?
Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate?
MS Dhoni is Citroen's new brand ambassador: Sources
Indian cricket legend Mahendra Singh Dhoni has been appointed as the brand ambassador for French carmaker Citroen in India, as per sources. The move aims to boost brand recognition for the Stellantis Group company in the competitive Indian market. Dhoni is set to represent the brand for two years, with an annual fee of Rs 7 crore, as revealed by the sources.
Bid to widen reach during elections, cricket mania: Companies plan ad splurge for action-packed June quarter
Maruti Suzuki, Tata Motors, Hyundai Motors, Dabur and Godrej Appliances among others said they will be increasing their ad budgets for the next quarter. Overall spending may surpass that of the festive season because of the confluence of events, experts said. Marketers said the increased spend will be on print, broadcast and digital media.
Grip over cricket may lead to antitrust heat in Disney-Reliance India merger
The proposed merger of Walt Disney and Reliance in India faces antitrust scrutiny over market power, particularly in cricket. Concerns arise over the advantage the entity will have on raising prices for advertisers. Assessment on the TV side could become easier. Disney and Reliance could face heat on key TV channel offerings.
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