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    CSR SPENDS ON SPORTS

    India Inc's CSR spends on sports likely to surge in next few years

    The foundations of several companies, such as the Reliance, Tata Steel, JSW, Hindustan Zinc and SKF India, have been supporting sports as part of their corporate social responsibility (CSR) commitments. However, the data on whether there has been an increase in the CSR spend on sports and by which companies is not available. This is due to an MCA notification in September 2022 that no longer requires companies to disclose details of their CSR spends but only the total spends towards CSR.

    Private philanthropy to expand at 10–15% annually in next five years: Neera Nundy, Partner, Dasra

    Private philanthropy is expected to see a significant expansion with family philanthropy seeing a shift towards building a strong ecosystem.

    View: Small amounts can further great causes

    India has come a long way since then. Many Indian businesses are now huge, and with great power (i.e. money) has come great(er) responsibility. They are foraying into the social sector, with corporate social responsibility imperatives creating thousands of schools for the underprivileged, universities, hospitals, sports academies, cultural institutions, etc. The NGO sector is no longer the preserve of the much-memed 'jholawalas'.

    Pune-based Army Sports Institute training female athletes: Lt Gen A K Singh

    The Army Sports Institute in Pune is set to provide rigorous training to young female athletes to help them compete at national and international levels. The initiative, led by Lt General Ajai Kumar Singh, General Officer-Commanding-in-Chief of Southern Command, aims to nurture girl talent in archery, athletics, boxing, and weightlifting. The Army Girls Sports Company will be one of two centers of excellence identified for this initiative.

    107 medals at the Asian Games: India Inc cheers the best RoI ever

    Indian corporate giants such as Reliance Industries, Tata group, JSW Group, and Adani Group have played a significant role in supporting and sponsoring athletes who won medals at the Asian Games. Reliance Foundation supported athletes who won 12 medals, while JSW Sports backed athletes who brought home 17 medals, including four golds. Adani Sportsline supported wrestler Deepak Punia, who won a silver medal.

    How CSR funding in sports can accelerate change

    Between 2014-15 and 2020-21, the annual growth rate of funding for sports CSR activities has matched that of overall CSR at 27%. While promising, it is dwarfed by the 62% year-on-year growth of the Indian sports industry that surpassed ₹9,500 crore in 2021. Despite this growth, sports CSR comprised less than 1% of cumulative CSR spend in that same period, with health and education activities capturing the majority (51%) of total funding.

    The Economic Times
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