DIGITAL TOOLS
Google to simplify disclosures for digitally altered content in election ads
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Google to require disclosures for digitally altered content in election ads
OpenAI, led by Sam Altman, disrupts covert influence operations through identifying deceptive AI activities, contributing to a crackdown on misinformation in elections.
TPG Capital acquires 60% stake in digital services firm Altimetrik
With a focus on brand visibility and global expansion, Altimetrik, led by Raj Sundaresan and supported by Adam Caplan, aims to leverage the partnership with TPG Capital to strengthen its position in the digital business landscape and drive revenue growth through innovative solutions.
TPG Capital buys controlling stake in digital services company Altimetrik
Altimetrik, backed by TPG Capital, expands its reach with a robust partner network including Snowflake. The company's leadership team, under CEO Raj Sundaresan, focuses on driving innovation and delivering business outcomes, solidifying its position in the digital business landscape.
Cash strapped Stability AI raises $80 million with new CEO and board
According to a person familiar with the matter, Stability AI has raised about $80 million in funding from a group of investors including Coatue Management, Lightspeed Venture Partners, and former Google CEO Eric Schmidt. The firm also released AI models to generate audio and video using text prompts and named former Facebook President Sean Parker as executive board chairman of its board.
Five tools to boost productivity of freelancers, remote workers, content creators
The rise of remote work and freelance culture demands increased efficiency and productivity. Essential tech tools like Trello for project management, Slack for communication, Realm for note-taking, Zoom for video conferencing, and Google Workspace for collaboration empower individuals to streamline workflows and enhance output. Leveraging these tools helps optimize productivity and achieve success in the digital landscape.
Pune Porsche crash: Police prepare crash impact analysis report with Army forensic expert's help
The car allegedly driven by a juvenile crashed into a bike on May 19, killing two IT professionals Anish Awadhiya and Ashwini Koshta in the KalyNagar area of Pune city. The accused driver was allegedly under the influence of alcohol. A crime branch officer said, "We have obtained the report of crash impact analysis of the accident. The analysis has provided valuable insights into the positioning of the vehicles at the time of impact and the injuries sustained by the deceased. The report will be instrumental in understanding the sequence of events leading to the tragic accident."
RBI strikes against UPI, digital payment fraud, plans to set up a digital payment intelligence platform
Fight against digital payment frauds: The RBI proposes a digital payments intelligence platform to combat a surge in digital payment frauds. Fraud cases reported to the RBI jumped 300% to 36,000 in FY23 compared to FY22, highlighting the need for a system-wide approach. The central bank forms a committee that will examine setting up this infrastructure to facilitate real-time data sharing across the digital payments ecosystem.
Meta's WhatsApp launches new AI tools for businesses
Meta launches first AI-driven ad targeting program on WhatsApp to boost revenue. CEO Mark Zuckerberg unveils tools for businesses at a Brazil conference, shifting WhatsApp's stance on targeted advertising and enhancing customer engagement.
India has what no other country has today: Randstad CEO Sander van 't Noordende on India's talent market
Sander van 't Noordende, CEO of Randstad, highlights India's vast market and talent potential. With a focus on specialization and digital tools, India stands out for growth opportunities compared to other global markets. Noordende emphasizes the importance of understanding individual talent needs in a competitive landscape with evolving employment dynamics.
Europe's cybersecurity chief says disruptive attacks have doubled recently, sees Russia behind many
Disruptive digital attacks, linked to Russia-backed groups, have doubled in the EU, targeting election-related services, per the EU's top cybersecurity official, Juhan Lepassaar of ENISA.
DMEO, an attached office of NITI Aayog, to evaluate the roll-out and implementation status of e-Vidhan project
The Indian government is assessing the implementation of the e-Vidhan project, a mission mode project for state legislatures, under the Digital India Programme. The project aims to make all legislatures paperless, streamline information exchange, and enable members to use the latest ICT tools. The Development, Monitoring and Evaluation Office is inviting bids to evaluate the project's progress and identify concerns. The evaluation is expected to be completed within four months, with the inception report submitted within 30 days.
Out of school, into startups: Young founders are on the rise, ready to even pause studies to chase their entrepreneurial dreams
In 2023, Ayush Pathak and Aryan Sharma founded Induced, assisting businesses in automating workflows with AI. Apoorv Singh launched Connect AI with Asta. Himanshu Rajpurohit's startup, Strangify, provides corporate mental health solutions. Dyumna Madan's ProjectClay helps students find career paths.
Eye on AI: Apple’s chip game, Meta's GenAI tools for advertisers and other top developments
Apple integrates AI features into data centres and new iPad Pro. Meta launches enhanced generative AI tools. OpenAI joins C2PA steering committee. US lawmakers introduce bill on AI models export control. Microsoft and OpenAI fund AI literacy for voters.
Elon Musk's X Corp loses lawsuit against Israeli data-scraping company
X Corp's legal battles over copyright violations against data-scraping companies were dismissed by Judge Alsup, raising concerns about monopolistic information control and copyright ownership in public data use.
Shopify's downbeat revenue growth forecast sends shares plunging 20% to six-month low
The Toronto-listed shares hit their lowest in six months and the company was on track to lose C$25 billion ($18.21 billion) in market value as the dour outlook overshadowed a first-quarter beat.
Mastering digital frontiers: Exploring programs in digital marketing
Businesses leverage digital marketing for online engagement. Indian School of Business offers programs like Digital Marketing Post Graduate Certificate & Transformation Program. Digital marketing analytics enhances decision-making for marketing effectiveness.
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