GENZ
Another text-based app aims to storm social media: noplace
Social media app noplace has just launched on the App Store and skyrocketed to the top of the charts right away. It is a text-based app designed for younger users, with features like customisable profiles. It aims to take on companies like X and Threads.
How Gen Z is retouching the rules of the skincare market in India
These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whitening or moisturising creams. Influenced by social media, the young India have educated themselves on how each active ingredient works on their skin, even at the granular level of being aware of the exact percentage of ingredients used in products.
For creators, regional apps are the gift that keeps on giving
Mid-tier creators are leaving Instagram and YouTube for regional apps like Moj, ShareChat, Rooter, Stan, and Eloelo to earn through virtual gifting. These platforms offer opportunities for creators to engage with audiences and monetize their content effectively.
Lok Sabha Election Results 2024: Meet India's youngest Gen-Z candidates who became MPs at 25
In a Lok Sabha election where the average age of candidates is as much as 55, four young candidates swept the elections at just 25 years of age. The candidates, all GenZs, fought from different states and won their way to the Parliament. Pushpendra Saroj and...
Young, GenZ and MP: Meet the youngest MPs of India, all 25
In a Lok Sabha election where the average age of candidates is as much as 55, four young candidates swept the elections at just 25 years of age. The candidates, all GenZs fought from different states and won their way to the Parliament. Pushpendra Saroj and Priya Saroj fought on Samajwadi Party tickets, while Shambhavi Choudhary was the youngest NDA candidate. Sanjana Yadav fought on a Congress ticket and won from Rajasthan.
GenZ Indian-American running for Georgia State Senate raises over USD 280K
Ramaswami, 24, has outraised his incumbent opponent Shawn Still by 22 times in the latest filing period from Feb 1 to April 30. While Ramaswami raised over USD 146,000, his opponent raised only USD 6,400. The two are running for the State Senate in the District 48 of Georgia.
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What's the deal with social media and youth mental health?
Social media's impact on youth mental health is a concern worldwide. Studies show mental health crisis among young people. The rise in psychological distress is driven by millennials and Gen-Zs. Efforts are made to regulate smartphone and social media usage.
CarDekho Group eyeing 40% consolidated growth in FY25: Founder Amit Jain
CarDekho Group, led by CEO Amit Jain, eyes 40% growth in FY25 with profitable auto marketplace and IPO plans. Expansion in Southeast Asia and the Middle East, entrepreneurship culture, and holistic user offerings drive the Group's success.
Ebitda positive for last two quarters, says Myntra
Myntra posts strong growth, staying EBITDA positive. GMV growth 2x online fashion market. MAU reaches ~60M by 2023 end. Emphasis on non-apparel, premium fashion, Beauty, and Gen-Z.
When Ankur Warikoo made money in penny stocks and got addicted
Ankur Warikoo shares his investing journey, advice on house buying, asset allocation strategy, views on gold vs crypto, past mistakes, and investment recommendations for youngsters in a jargon-free book 'Make Epic Money'. Warikoo also says: "Index mutual funds are an incredible way of slow money making, benefiting from compounding. "
Mumbai, Delhi, Kolkata stay up late; so do women and GenZ: Decoding India's sleep pattern
As much as 58% of Indians in 2024 went to bed after 11 pm, a study conducted by home solutions brand Wakefit found. The report further indicated that close to half of India woke up feeling tired in the mornings. "Moreover, 88% of people wake up multiple times during the night, while 1 in 4 Indians believe they have insomnia given their inability to sleep well," said the Wakefit Great Indian Sleep Scorecard 2024. Prevalence of digital exposure as well as rising stress levels "seem to enhance India’s sleep woes," said the study. Social media and OTT emerged as the top reasons for 54% of Indians staying up beyond the ideal bedtime, and 88% reported using their phones just before bedtime.
25% urban Indians have no life insurance, GenZ least secure financially: Survey
Despite high awareness, term plan ownership is low among urban Indians, shows the Max Life IPQ 6 survey.
Planning a career in social media influencing? Here’s a detailed guide to making it work
The rise of social media has turned influencers into a viable source of income for many, but becoming one requires skills and knowledge of the digital space. Courses in videography, digital marketing, and storytelling can help, while income varies based on follower count and engagement levels. AI and CGI influencers offer advantages but also pose challenges, and influencers must be prepared for the risks and downsides of a career in influencing.
Govt set to announce national creators' awards to recognise new-age influencers, creators
Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said. One of the categories will be for those who have helped spread the country's soft power and culture internationally.
Domino’s launches new campaign aimed at GenZ; appoints new CFO
JFL also announced the appointment of Suman Hegde as its executive vice president and chief financial officer on Tuesday. Hedge will be moving from Hindustan Unilever in her role as vice president of finance - beauty, wellbeing and personal care, South Asia. Hedge's appointment is effective from March 1, 2024
Now discover potential matches via Tinder's new 'Profile Quiz' feature
Dating app Tinder on Monday rolled out a new suite of profile and discovery features globally, including a "Profile Quiz" feature that will let users discover potential matches via a fun quiz.
Growth, competitive pay top priority for GenZ to stay in a job
According to a survey conducted by Adobe, members of Generation Z prioritize professional growth and competitive pay over other workplace considerations when determining their commitment to their current jobs.
Now trending in market: GenZ and Geography
One is the increased participation of the younger generation, while the other pertains to account additions from areas that have not historically participated in the equities boom.
Instagram showcases four new features for users in India
The company unveiled creative tools like Birthday, Audio Notes, Selfie Video Notes, and Multiple Lists in Stories to empower GenZ users.
Gaming influencers in big league as companies hike spends by 35%
Ecommerce platforms Amazon and Flipkart are dolling out deals anywhere between ₹20,000-8,00,000 for influencers to create sponsored content around deals and offers on gaming gear.
Workers open to new employment opportunities and obtain new education amid economic uncertainty: Pearson report
A majority of Gen Z workers in India are reconsidering their career paths due to the challenging economic situation and work environment. They are actively seeking new jobs and are less optimistic about the job market compared to millennials. Factors driving this quest for newer jobs include better pay, flexibility, and work-life balance.
Investing in GenZ: Decoding the next generation of retail investors
It is high time the investment world studied their spending aspirations and lifestyle preferences in greater depth, for these new-age custodians will largely dictate the business and commerce activities of tomorrow.
Myntra expects 8 million customers to shop during its upcoming festive sale
Myntra is anticipating over 8 million customers during its upcoming festive sale, "Big Fashion Festival." To handle the expected surge in traffic, the fashion e-retailer has scaled its systems to accommodate approximately 1 million concurrent users. Myntra has also added over 5 lakh new styles from popular brands, with emerging categories such as home products, luggage, and footwear expected to witness increased demand.
'Power, influence, notoriety': The Gen-Z hackers who struck MGM, Caesars
Known in the security industry variously as Scattered Spider, Muddled Libra, and UNC3944, these hackers were thrust into the limelight earlier this month for breaching the systems of two of the world's largest gambling companies - MGM Resorts and Caesars Entertainment Ltd.
Flipkart targets GenZ users with new offering Spoyl, follows subsidiary Myntra
The new offering Spoyl will focus on the GenZ segment, offering over 40,000 products, across segments such as westernwear, accessories and footwear.
'Mass' consumers with income between Rs 2.5-10 lakh to be growth engine for eCommerce market: Report
The retail boom in India will be driven mainly by those who are earning between Rs 2.5-10 lakh annually and presents a $1.3 trillion opportunity by 2030, a new report has stated. This segment of 'mass' consumers is projected to drive ~US$ 1.3 trillion in the overall Indian retail market and nearly 45% of the $300 billion eCommerce opportunity in India by 2030.
Myntra launches fashion portal FWD to tap GenZ shoppers
Myntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attract 10 million Gen-Z users over the next two years.
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