LOYALTY PROGRAMME
Twid and GoKwik partner to boost growth for D2C brands
Twid and GoKwik partner to expand loyalty and reward programmes usage across GoKwik network of D2C brands, offering discounts and loyalty points to shoppers, contributing to revenue growth.
IndiGo, Air India upgrade playbooks to keep up with India's rising middle class
India's rising affluence is driving a significant shift in the lifestyle of the middle class, with a growing preference for premium products and experiences, both on the ground and in the sky. Airlines are capitalizing on this trend by offering luxurious amenities to cater to the surging demand, such as roomier seats, gourmet meals served on designer tableware, and lavish vanity kits.
George Kurian rewarded with ministerial berth for loyalty to BJP since party formation in 1980
Kerala BJP General Secretary George Kurian, a loyal party worker since the 1970s, rewarded with a ministerial berth in the third Narendra Modi government for his dedication to the saffron party movement.
Exclusive: Tata Digital CEO Naveen Tahilyani sets up new team
Tata Digital CEO Naveen Tahilyani is rejigging the executive team for the conglomerate's super app, Tata Neu. This comes as several senior members of the team exited. Most of the positions at Tata Digital have been replaced with existing team members. The focus will now be on the loyalty programme, called NeuPass.
Frequent flyers of Vistara to get better airport lounge access, increased rewards and more after merger with Air India's programme
Better airport lounge access: All Vistara travellers who have atleast gold tier in Club Vistara program stands to gain due to the merger between Vistara and Air India's Flying Return program. Some of the benefits include better airport lounge access, more routes to redeem rewards and others. However there is also a con in regard to burning of reward points.
IndiGo appoints Isidro Pablo Porqueras Orea as Chief of Transformation
IndiGo has appointed Isidro Pablo Porqueras Orea as chief of transformation, aims to dominate international market. Orders A350-900 aircraft, introduces premium class. Expanding rapidly with new leadership like Elbers and Sarestky for hybrid model growth.
Customer loyalty startup Reelo raises $1 million from Silicon Valley investor Gokul Rajaram
Ahmedabad-based startup Reelo, backed by Gokul Rajaram, raised $1 million. In addition to loyalty programmes, Reelo offers customer acquisition solutions like referral programmes and smart QR codes.
APEC Gen Zs and Millennials seek to maximize travel experience with one loyalty programme: Marriott
The company said Marriott Bonvoy carried out the survey of 1,000 respondents across ten markets in APEC including India to better understand the shifting attitudes of millennials and Gen Zs and their travel behaviors. Marriott said the survey identified travel-focused, value-driven "Savvy Explorers" in APEC who seek to maximize their travel dollars and unique travel experiences.
Air India launches revamped customer reward programme with added features
Air India's Flying Returns loyalty programme is revamped with a spend-based model, no expiry for active members, and benefits across Star Alliance airlines, offering an improved customer experience.
Hotel chains chase customers with tailor-made loyalty programmes
There has been a noticeable surge in consumer interest in loyalty programmes in India, paralleling the expanding middle class and rising disposable incomes, says an industry insider.
Zepto launches membership programme for all users
The membership, priced at between Rs 149 and Rs 299 per month for various users, will allow for free deliveries of orders above Rs 99.
Oyo launches Shark Tank-inspired loyalty programme
Customers can avail a free night's stay after seven room nights, an additional 5% discount on Oyo's network of over 3,800 Wizard hotels in India, as well as other rewards in the form of Oyo money under Wizard Shark. Valid for three months, the programme offers free membership renewal. Originally launched in August 2018, Oyo's Wizard programme, with more than 4.4 million active members, is among the largest loyalty programmes in the hospitality industry in India, the company said.
Zepto experiments with membership programme for select users
Zepto Pass is a membership program offering unlimited deliveries on orders over Rs 99 with up to 20% discounts. Zepto has become the second quick-commerce firm after Swiggy Instamart to offer subscription benefits.
Hotels give up the old ways as younger guests check in
The average age of the customer, said some of India's travel and hospitality companies, has reduced by a decade in the past five to 10 years. A young India is powering Thomas Cook's growth story, said Rajeev Kale, president and country head for holidays, MICE and visa at Thomas Cook (India). "Multiple mini-cations is the ask of young India. With our internal data reflecting that over 80% of our Gen Z and millennial travellers prefer air travel, we had launched our online holiday bundler with easy-to-book holidays combined with a range of flight options. This has grown 50% year-on-year," he added.
Zomato tweaks Gold loyalty programme
Zomato has discontinued the ‘on-time guarantee’ benefits for memberships purchased or renewed from November 25, 2023. This feature was extended to Gold when it was relaunched in January 2023.
Ecommerce enabler POP to onboard 500 brands by March 2024
With POPcoins, consumers can overcome the confusion of unstructured loyalty programs and earn and shop across brands on the POP network using POPcoins.
Pine Labs launches new credit issuing stack for businesses
Currently, Credit+ has partnered with Mastercard and Visa, as it looks to launch other card network providers such as Amex and RuPay.
IndiGo checks in with ease of flying business, plans dual-class configuration in 35 Airbus A321 aircraft by 2024-end
The legroom, or seat pitch in industry jargon, in IndiGo's Airbus A320 and A321 aircraft is 30 inches on average at present, with three seats on each side. The airline is yet to determine how much more it will charge for premium seats, but customers who pay extra will receive priority boarding, complimentary in-flight food, and greater flexibility to make changes to their itinerary, said the person.
Despite numbers, Zomato must tweak Gold to cut profitability drag, say experts
While loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts said.
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