LOYALTY PROGRAMME
Twid and GoKwik partner to boost growth for D2C brands
Twid and GoKwik partner to expand loyalty and reward programmes usage across GoKwik network of D2C brands, offering discounts and loyalty points to shoppers, contributing to revenue growth.
IndiGo, Air India upgrade playbooks to keep up with India's rising middle class
India's rising affluence is driving a significant shift in the lifestyle of the middle class, with a growing preference for premium products and experiences, both on the ground and in the sky. Airlines are capitalizing on this trend by offering luxurious amenities to cater to the surging demand, such as roomier seats, gourmet meals served on designer tableware, and lavish vanity kits.
George Kurian rewarded with ministerial berth for loyalty to BJP since party formation in 1980
Kerala BJP General Secretary George Kurian, a loyal party worker since the 1970s, rewarded with a ministerial berth in the third Narendra Modi government for his dedication to the saffron party movement.
Marketing Leadership Certificate: Your Path to Success
In today's digital age, marketing leaders must also navigate the complexities of the online landscape, harness data-driven insights, and adapt to rapidly changing consumer behaviours. Therefore, a blend of traditional marketing principles and contemporary digital strategies is essential for effective marketing leadership.
Exclusive: Tata Digital CEO Naveen Tahilyani sets up new team
Tata Digital CEO Naveen Tahilyani is rejigging the executive team for the conglomerate's super app, Tata Neu. This comes as several senior members of the team exited. Most of the positions at Tata Digital have been replaced with existing team members. The focus will now be on the loyalty programme, called NeuPass.
Frequent flyers of Vistara to get better airport lounge access, increased rewards and more after merger with Air India's programme
Better airport lounge access: All Vistara travellers who have atleast gold tier in Club Vistara program stands to gain due to the merger between Vistara and Air India's Flying Return program. Some of the benefits include better airport lounge access, more routes to redeem rewards and others. However there is also a con in regard to burning of reward points.
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IndiGo appoints Isidro Pablo Porqueras Orea as Chief of Transformation
IndiGo has appointed Isidro Pablo Porqueras Orea as chief of transformation, aims to dominate international market. Orders A350-900 aircraft, introduces premium class. Expanding rapidly with new leadership like Elbers and Sarestky for hybrid model growth.
Customer loyalty startup Reelo raises $1 million from Silicon Valley investor Gokul Rajaram
Ahmedabad-based startup Reelo, backed by Gokul Rajaram, raised $1 million. In addition to loyalty programmes, Reelo offers customer acquisition solutions like referral programmes and smart QR codes.
APEC Gen Zs and Millennials seek to maximize travel experience with one loyalty programme: Marriott
The company said Marriott Bonvoy carried out the survey of 1,000 respondents across ten markets in APEC including India to better understand the shifting attitudes of millennials and Gen Zs and their travel behaviors. Marriott said the survey identified travel-focused, value-driven "Savvy Explorers" in APEC who seek to maximize their travel dollars and unique travel experiences.
Air India launches revamped customer reward programme with added features
Air India's Flying Returns loyalty programme is revamped with a spend-based model, no expiry for active members, and benefits across Star Alliance airlines, offering an improved customer experience.
Hotel chains chase customers with tailor-made loyalty programmes
There has been a noticeable surge in consumer interest in loyalty programmes in India, paralleling the expanding middle class and rising disposable incomes, says an industry insider.
Zepto launches membership programme for all users
The membership, priced at between Rs 149 and Rs 299 per month for various users, will allow for free deliveries of orders above Rs 99.
Oyo launches Shark Tank-inspired loyalty programme
Customers can avail a free night's stay after seven room nights, an additional 5% discount on Oyo's network of over 3,800 Wizard hotels in India, as well as other rewards in the form of Oyo money under Wizard Shark. Valid for three months, the programme offers free membership renewal. Originally launched in August 2018, Oyo's Wizard programme, with more than 4.4 million active members, is among the largest loyalty programmes in the hospitality industry in India, the company said.
Zepto experiments with membership programme for select users
Zepto Pass is a membership program offering unlimited deliveries on orders over Rs 99 with up to 20% discounts. Zepto has become the second quick-commerce firm after Swiggy Instamart to offer subscription benefits.
Hotels give up the old ways as younger guests check in
The average age of the customer, said some of India's travel and hospitality companies, has reduced by a decade in the past five to 10 years. A young India is powering Thomas Cook's growth story, said Rajeev Kale, president and country head for holidays, MICE and visa at Thomas Cook (India). "Multiple mini-cations is the ask of young India. With our internal data reflecting that over 80% of our Gen Z and millennial travellers prefer air travel, we had launched our online holiday bundler with easy-to-book holidays combined with a range of flight options. This has grown 50% year-on-year," he added.
Zomato tweaks Gold loyalty programme
Zomato has discontinued the ‘on-time guarantee’ benefits for memberships purchased or renewed from November 25, 2023. This feature was extended to Gold when it was relaunched in January 2023.
Luxury at 30,000 ft: Flight plan takes a premium turn as airlines pamper the high-flying customer
After two sluggish years due to the pandemic, airlines have not only seen a rousing revival in corporate travel, boosting occupancy in the business class, but also a new class of leisure travellers willing to spend more for extra legroom and other perks. Travel portals are also responding to this change, with the likes of MakeMyTrip setting up a separate funnel on its website for business class tickets where customers can preview visuals of cabin comfort, meals, lounge access and other amenities.
Air India to take delivery of 5 more A350s by June, says Campbell Wilson
Air India will add five more wide-body A350 aircraft to its fleet by June and begin upgrading 40 of its legacy Boeing 787 and 777 planes in July. The airline plans to have one aircraft arriving every six days throughout 2024. In addition, Air India will induct 17 A320s and 46 B737s. The process of upgrading the interiors of 41 A320 narrow-body aircraft will also begin in July.
Predictions for 2024: A new Air India gets ready to soar high
India's aviation decade is set to be a significant one, with international journeys expected to triple by 2030. Air India is preparing to meet this demand by preparing for this by ordering 470 aircraft every six days throughout 2024. By March 2024, nearly one-third of the widebody fleet will feature world-class cabin products, including Airbus A350s.
Ecommerce enabler POP to onboard 500 brands by March 2024
With POPcoins, consumers can overcome the confusion of unstructured loyalty programs and earn and shop across brands on the POP network using POPcoins.
Pine Labs launches new credit issuing stack for businesses
Currently, Credit+ has partnered with Mastercard and Visa, as it looks to launch other card network providers such as Amex and RuPay.
IndiGo checks in with ease of flying business, plans dual-class configuration in 35 Airbus A321 aircraft by 2024-end
The legroom, or seat pitch in industry jargon, in IndiGo's Airbus A320 and A321 aircraft is 30 inches on average at present, with three seats on each side. The airline is yet to determine how much more it will charge for premium seats, but customers who pay extra will receive priority boarding, complimentary in-flight food, and greater flexibility to make changes to their itinerary, said the person.
Despite numbers, Zomato must tweak Gold to cut profitability drag, say experts
While loyalty programmes would ensure customer stickiness, the unit economics need to make sense in the longer run, analysts and experts said.
Chief marketing officer: Be the next to none
In today's swiftly changing business landscape, the demand for highly skilled professionals in Chief Marketing Officer (CMO) roles has never been greater. Whether you're a seasoned marketing manager looking to elevate your leadership and strategic marketing abilities or an emerging marketing leader eager to unlock your potential, Emiretus offers specialized programs designed to cater to your unique journey toward becoming a successful CMO.
Zomato shares hit 52-week high of Rs 105.90; m-cap nears $ 11 billion
The stock's value has surged in the last eight months. Mutual funds have increased their investments in Zomato, making it one of the top buys of domestic fund houses in August, with purchases exceeding 80 million shares.
Capillary Technologies elevates two top leaders as cofounders
Founder lauds COO Anant Choubey and CCO of US business Sridhar Bollam.
ETtech Explainer: how restaurants responded to Zomato Gold's comeback
The National Restaurants Association of India (NRAI), an industry body, has advised restaurants to step up their own loyalty programmes on discounts through other apps, while many large companies said they are not on Gold.
As Zomato restarts Gold, NRAI advises restaurants to step up own loyalty programmes
Restaurant industry body National Restaurants Association of India (NRAI) is sending advisories to restaurants to step up their own loyalty programmes on discounts through other apps, while many large companies said they are not on Gold.
Adani launches airports app to let users book flights, cabs
The Adani One app, which has been rolled out on both iOS and Android, also has a loyalty programme in which users can earn and redeem reward points on flight bookings, cab bookings, duty-free shopping and more.
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