MARKETING CAMPAIGN
Biden campaign's reset after disastrous debate looks a lot like business as usual
President Joe Biden is working to reset his campaign after a tough debate performance, shifting focus to Donald Trump and fulfilling his presidential duties. This week, Biden has attended a briefing on extreme weather, a campaign reception, a Medal of Honor ceremony, and the traditional July 4th barbecue at the White House. He plans to spend the weekend at his home in Wilmington, Delaware.
Increasing cost of nuclear weapons; amount spent in 5 years can feed 45 million people suffering due to famines
In a report that has been released, the high cost of nuclear weapons is taking a toll on many countries. Countries are continuing to expand their nuclear arsenal and this is leading to increasing costs. There are 12,000-13,000 nuclear war heads in the world.
Britain's Rishi Sunak struggles with missteps while trying to lift Conservatives ahead of elections
British Prime Minister Rishi Sunak has faced scrutiny over his political instincts during the general election campaign, which started five weeks ago. His actions have not always reflected the seasoned touch of past leaders like Tony Blair or Boris Johnson, evidenced by some notable campaign missteps.
Aerial drone launched by Yemen's Houthi rebels hits ship in the Red Sea, causing damage and injuries
A drone launched by Yemen's Houthi rebels damaged a vessel in the Red Sea, the latest in a series of attacks targeting shipping in the region. The attack occurred off the coast of Hodeida, damaging a bulk carrier. The UK Maritime Trade Operations center reported the mariners on board were safe. The Houthis claimed responsibility for the attack, contradicting reports that it was carried out with a drone boat. The US military confirmed the attack on the vessel, which was en route to Egypt from Malaysia.
Aerial drone likely launched by Yemen's Houthi rebels hits ship in the Red Sea
Yemen's Houthi rebels targeted a commercial ship in the Gulf of Aden, causing no damage, in a recent escalation of their attacks on shipping lanes amid the Israel-Hamas conflict. The vessel reported three explosions nearby but was not hit. The Houthis, who control Yemen's capital, claimed responsibility, identifying the target as the Transworld Navigator. The U.S. military destroyed three Houthi drone boats in the Red Sea and ordered the USS Dwight D. Eisenhower to return home after an extended deployment. The USS Theodore Roosevelt will replace it after exercises in the Indo-Pacific.
Aditya Birla Capital to sponsor Indian team at Paris Olympics 2024
Aditya Birla Capital has partnered with the Indian Olympic Association as the Official Sponsor of Team India at the Paris Olympics 2024. The partnership includes launching a marketing campaign featuring India’s leading athletes and brand activations to generate nationwide support for the Indian Olympic contingent.
CPI(M)'s anti-Muslim campaigns helped BJP win LS seat in Kerala, alleges IUML supremo
A key partner in the opposition Congress-led UDF, the IUML termed as a "mere joke" the Marxist party's campaign that if there was no Left, the Muslims would become second class citizens in the country. The CPI (M) often chose "double-edged tactics" for their marketing and the "BJP reaps what the Left party sows", claimed IUML supremo Sadique Ali Shihab Thangal in an interview that appeared on party mouthpiece "Chandrika" on Saturday.
"Pappu" to People's Leader: How Rahul Gandhi and Congress shifted the narrative, gave a strong opposition to Modi-led NDA
From "Pappu" to People's Leader, Rahul Gandhi's this transformation didn't happen by chance. A dedicated war room and savvy marketing professionals collaborated behind the scenes. Congress party skillfully employed humour (take a look at the Congress Kerala handle on X for a chuckle) and injected drama (such as unveiling washing machines at rallies to metaphorically "clean" BJP's supposed "dirty laundry").
Industry campaigns like 'Mutual Funds Sahi Hai' key to SIP growth: Sunil Subramaniam
I think it is still under-penetrated market. Equity penetration in India is still in the single digit. So, I think there is immense scope for this to grow.
US Fed likely to remain on pause and pare back rate cut expectations
The US Federal Reserve is likely to keep interest rates unchanged this week, but could pare back the number of cuts it has penciled in for this year, as policymakers digest a mixed bag of economic data. But with the data still painting a mixed picture, he is unlikely to rock the boat too much this week, according to Oxford Economics chief US economist Ryan Sweet.
How an Israeli firm tried to build anti-BJP narrative during polls
OpenAI claims to have disrupted an AI-based covert operation launched by an Israeli firm that allegedly peddled anti-BJP agenda. In 2021, the BJP government drew flak after Israeli spyware Pegasus was allegedly used to snoop on journalists, Opposition leaders and rights activists
Meta says generative AI deception held in check — for now
Social media giant Meta says its bid to thwart coordinated disinformation campaigns created through ever-improving generative AI is working, despite widespread concerns. Meta said it had seen "threat actors" put AI to work to create bogus photos, videos, and text, but no realistic imagery of politicians, according to the report.
Meta identifies networks pushing deceptive content likely generated by AI
Meta found 'likely AI-generated' content on Facebook and Instagram, including comments praising Israel's handling of the Gaza war. The content was attributed to a Tel Aviv-based political marketing firm, STOIC.
Mixed reality content platform Flam raises Rs 38 crore in funding
Mixed reality (MR) content publishing platform Flam will use the fresh capital to expand its MR platform footprint into new countries in North America, Europe and the Middle East and North Africa.
Label padhega India: A key step to build consumer awareness
Product labelling in India faces several issues - ranging from non-compliance with the regulations, language barriers, misinformation and misleading claims, inconsistent labelling standards, illegible labels, lack of transparency, inadequate enforcement of the labelling regulations and imported goods not meeting the Indian labelling standards.
Organised jewellery retailers likely to witness 17-19 pc revenue growth in FY25: Report
The report further stated that the working capital requirements of retailers might increase due to higher inventory levels resulting from the substantial rise in gold prices and new store additions. However, credit profiles should remain stable, it added.
Organised gold jewellery retailers to achieve strong revenue growth in FY25: CRISIL
A CRISIL Ratings report forecasts 17-19% annual revenue growth for organised gold jewellery retailers in fiscal 2025, driven by higher gold prices. Retailers plan marketing efforts to counter demand moderation. Operating profitability may slightly decrease due to increased inventory. Organised retailers will continue gaining market share, with stable credit profiles despite rising working capital debt.
Apple slashes iPhone prices in China amid fierce Huawei competition
Apple has launched a significant discounting campaign on its official Tmall site in China, offering up to 2,300 yuan ($318) off select iPhone models from May 20 to May 28. This move aims to bolster its position in the high-end smartphone market amid rising competition from local brands like Huawei. The current discounts are much larger than those in February, where the highest discount was 1,150 yuan.
D2C fashion brand Powerlook aims Rs 300 crore GMV this fiscal
Powerlook sets sights on hitting Rs 300 crore GMV, double the previous year. Emphasis on customer satisfaction, timely delivery, and quality products. Strong offline market presence and collaborations with influencers driving growth.
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