USER ENGAGEMENT
Australia gives internet firms 6 months to draft online child safety rules
The eSafety Commissioner requested online industry members to submit a plan by October 3 outlining measures to shield minors from encountering high-impact content prematurely, covering themes such as suicide and eating disorders. The code should establish criteria for app stores, websites (including pornography and dating sites), social media platforms, and multiplayer gaming platforms to verify user content suitability, stated the commissioner.
Want more engagement on Instagram? Follow CEO Adam Mosseri's expert advice
Instagram Head Adam Mosseri shared valuable tips to help users boost their engagement on the platform. He emphasized the importance of monitoring post performance beyond the first few hours, engaging with comments for up to a week, and focusing on shares as a key metric of success. Mosseri also highlighted that carousels offer multiple opportunities for visibility and stressed that engagement rate is more important than follower count.
Hyperscalers host EkStep digital public goods, build AI bot
Tech giants Amazon Web Services (AWS) and Google Cloud are providing cloud storage and services to make the digital public goods (DPGs) created by non-profit EkStep Foundation available online. They are also collaborating to develop an AI-based virtual assistant for the foundation.
CCI rejects plea against Google for allegedly giving Truecaller exclusive access to user data
The Competition Commission of India (CCI) dismissed a complaint against Google India alleging it favored Truecaller by allowing it exclusive access to users' private contact information. The complaint, filed by Rachna Khaira, claimed this gave Truecaller a monopoly in caller ID and spam protection apps. The CCI found the allegations unsubstantiated, noting Khaira failed to provide credible evidence. Google argued it prohibits unauthorized publishing of contacts and denied preferential treatment to Truecaller. The CCI concluded users voluntarily provided contact information to Truecaller.
Gupshup to launch multilingual WhatsApp chatbot for buyer apps on ONDC
Gupshup's WhatsApp chatbot on ONDC streamlines buyer experience, supports enterprise integration, and expands to include food orders, location sharing, Google RCS, and voice integration. Operating globally, Gupshup aims to reach diverse populations through WhatsApp for seamless conversational commerce.
How capital surge may fuel discount war in quick commerce space
The $665 million funding round at Zepto may trigger a discounting war among players like Blinkit, Instamart, and Flipkart. Blinkit faces increased competition in logistics infrastructure as the quick commerce market heats up.
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Meta will not launch Meta AI in Europe for now
Meta Platforms postpones Meta AI launch in Europe due to Irish privacy regulator's request on user data from Facebook and Instagram.
Why are female profiles being used to engage with users on the Internet?
Disinformation campaigns, AI Chatbots and other internet users are using female profiles to engage with the users and gather more views and clicks. In many cases, they have been found to be fake profiles.
Netflix tests biggest TV app redesign in 10 years
Netflix rolled out a major revamp of its TV app to enhance viewer experience and increase engagement. Changes include larger title cards and easy-to-read tidbits. The company aims to retain customers and attract subscribers to new, ad-supported plans.
Netflix rolls out new TV app, first major revamp in 10 years! Here's what OTT subscribers should know
Netflix has introduced new app for Television for its subscribers. This is reportedly the OTT streaming giant's biggest revamp in the decade.
Meta's Facebook says it is attracting most young adults in 3 years
Meta's Facebook app is attracting a high number of young adults, aiming to appeal to a younger audience compared to its older user base. The growth is attributed to efforts to compete with TikTok and engage users through features like Marketplace and Groups.
Mixed reality content platform Flam raises Rs 38 crore in funding
Mixed reality (MR) content publishing platform Flam will use the fresh capital to expand its MR platform footprint into new countries in North America, Europe and the Middle East and North Africa.
ICC, FanCraze extend multi-year partnership
As part of the partnership, ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles, will be launched, allowing fans to build fantasy teams using their ICC Crictos and compete in contests for daily rewards.
Are social media algorithms causing psychological harm to children? Elon Musk thinks so
Elon Musk, CEO of Tesla and father of nine, recently expressed significant concerns about the impact of social media on children. Speaking at the VivaTech fair in Paris, he emphasized the dangers posed by AI algorithms designed to maximize user engagement through increased dopamine levels, making children particularly vulnerable. Musk urged parents to limit their children's exposure to social media, highlighting the potential psychological harm.
ChatGPT is now better than ever at faking human emotion and behaviour
OpenAI launched GPT-4o, an advanced version of the ChatGPT chatbot, emphasizing its natural engagement and human-like personality. The AI system showcases voice conversations, humor, empathy, and an ability to respond to users' emotions. However, concerns arise regarding the ethical implications of creating AI with simulated emotional intelligence. The introduction of GPT-4o and Google's Project Astra showcases advancements in AI capabilities, including multimodal functions.
Online platforms take to gamification to boost user engagement
For instance, Linkedin says 72% of its surveyed users said playing games such as Pinpoint, Crossclimb, Queens etc. Zomato on the other hand seems to have perfected the art of customer conversions with its Zomato Premier League (ZPL). The gamification strategy is where hyper-casual, tap-and-play games are used to engage customers, speed up sales and enhance revenue.
India ranks first in adoption of GenAI across Asia Pacific: Deloitte survey
The report, titled ‘Generative AI in Asia Pacific’, said 93% of students and 83% of employees in the country are actively engaging with GenAI.
Netflix hits 40 million users for ad-supported plan
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+. Last month, Comcast-owned streaming service Peacock said it would raise prices of its plans, that would take its ad-supported plan to $7.99 per month.
The rise of Airchat & growing debate over navigating Internet with voice: can it gain momentum?
Voice input technology faces challenges despite widespread adoption in internet products. Smart speaker shipments decline, while the voice recognition market is poised for significant growth. Users with visual disabilities encounter accuracy issues with voice commands.
Meta's newest AI model beats some peers. But its amped-up AI agents are confusing Facebook users
Meta Platforms introduces advanced AI systems, including the Llama 3 model. Despite limitations, the company aims to develop smarter chatbots and envisions AI as the most useful assistant in the world.
Internet browser Veera says it has crossed 1 million users
Veera, India's browser, achieves 1 million users in a year with tailored content and ad blocking. Founder Arjun Ghose drives continuous innovation and user experience enhancement to revolutionize the internet browsing experience.
New X users may have to pay to like, post; Elon Musk calls it the only way to curb bots
New users on social media platform X may need to pay a small annual fee for posting after the website upgrade. AI and troll farms prompt the change. Mixed reactions include concerns about freedom of speech.
Anonymous users are dominating right-wing discussions online. They also spread false information
Elon Musk's involvement with anonymous influencers on X platform highlights the spread of misinformation online. The use of social media to promote false narratives poses a threat to the integrity of information and democracy.
Truecaller adds AI-powered spam blocking feature for Android users
Truecaller's premium Android update enhances spam call blocking with AI, attracting users with improved filtering. The app introduces features like AI call recording and collaborates with TrustCheckr for fraud detection, aiming to combat spam calls effectively.
When the third-party cookie crumbles: A new privacy-centric internet emerges
Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the internet?
Tata, Uber aim for strategic alliance to drive digital business
Uber Technologies CEO Dara Khosrowshahi met Tata Sons chairman N Chandrasekaran in Davos earlier this year and they're expected to talk again in Mumbai during the former's upcoming India trip to discuss the broad contours of a potential alliance, executives aware of the matter said. The exact terms of engagement are still being worked out and there's no guarantee it will lead to anything concrete.
Audio series user base in India projected to reach 540 million by 2027: Redseer report
The audio series user base in India is projected to reach 540 million by 2027. The growth is driven by the democratization of creator visibility and selection process, compelling storytelling, immersive user experience, and high user engagement. Monetization opportunities through advertising and subscriptions are significant, contributing to higher revenue.
Social media firms gained $11 billion in ads from under-18 users' engagement in 2022, finds study
Researchers said that approximately 30-40% of the advertising revenue generated by Snapchat, TikTok and YouTube was attributable to young people.
81% of people engage with audio entertainment daily: Pocket FM consumption survey
The survey found that one in three users expressed a distinct preference for storytelling owing to its engaging and immersive format. It added that the triggers driving this growth were convenience which influenced every fourth user.
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