USER ENGAGEMENT
Meta’s Threads turns one with 175 million users. What’s driving the growth?
Meta’s Threads, launched July 5, 2023, by Mark Zuckerberg, hits 175 million monthly users, challenging Elon Musk’s X. Despite X's growth, Threads steadily climbs. It tested the ActivityPub protocol, launched an API, started a fact-checking program, posts appear on Mastodon. Instagram promotion boosts users amid political content policy criticism.
India among most active countries for Meta's Threads
Meta's Threads boasts 175 million users, with India leading. Mark Zuckerberg highlights its impact. Cricket, like IPL, T20 World Cup, is popular, with 200 creators and players such as Rishabh Pant, Ravindra Jadeja, and Suresh Raina. Launched in July 2023, it gained 100 million sign-ups in a week. Other topics include film, TV, and OTT.
Threads hits 175 million users on first anniversary
Threads, Meta's alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch. Threads, which hit app stores on July 5 last year, is a spin-off of Instagram and is intended to be a rival to X, formerly known as Twitter, after that platform alienated many users and advertisers following Elon Musk's purchase in 2022.
Want more engagement on Instagram? Follow CEO Adam Mosseri's expert advice
Instagram Head Adam Mosseri shared valuable tips to help users boost their engagement on the platform. He emphasized the importance of monitoring post performance beyond the first few hours, engaging with comments for up to a week, and focusing on shares as a key metric of success. Mosseri also highlighted that carousels offer multiple opportunities for visibility and stressed that engagement rate is more important than follower count.
Meta will not launch Meta AI in Europe for now
Meta Platforms postpones Meta AI launch in Europe due to Irish privacy regulator's request on user data from Facebook and Instagram.
Why are female profiles being used to engage with users on the Internet?
Disinformation campaigns, AI Chatbots and other internet users are using female profiles to engage with the users and gather more views and clicks. In many cases, they have been found to be fake profiles.
Netflix tests biggest TV app redesign in 10 years
Netflix rolled out a major revamp of its TV app to enhance viewer experience and increase engagement. Changes include larger title cards and easy-to-read tidbits. The company aims to retain customers and attract subscribers to new, ad-supported plans.
Netflix rolls out new TV app, first major revamp in 10 years! Here's what OTT subscribers should know
Netflix has introduced new app for Television for its subscribers. This is reportedly the OTT streaming giant's biggest revamp in the decade.
Meta's Facebook says it is attracting most young adults in 3 years
Meta's Facebook app is attracting a high number of young adults, aiming to appeal to a younger audience compared to its older user base. The growth is attributed to efforts to compete with TikTok and engage users through features like Marketplace and Groups.
ICC, FanCraze extend multi-year partnership
As part of the partnership, ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles, will be launched, allowing fans to build fantasy teams using their ICC Crictos and compete in contests for daily rewards.
Are social media algorithms causing psychological harm to children? Elon Musk thinks so
Elon Musk, CEO of Tesla and father of nine, recently expressed significant concerns about the impact of social media on children. Speaking at the VivaTech fair in Paris, he emphasized the dangers posed by AI algorithms designed to maximize user engagement through increased dopamine levels, making children particularly vulnerable. Musk urged parents to limit their children's exposure to social media, highlighting the potential psychological harm.
Online platforms take to gamification to boost user engagement
For instance, Linkedin says 72% of its surveyed users said playing games such as Pinpoint, Crossclimb, Queens etc. Zomato on the other hand seems to have perfected the art of customer conversions with its Zomato Premier League (ZPL). The gamification strategy is where hyper-casual, tap-and-play games are used to engage customers, speed up sales and enhance revenue.
India ranks first in adoption of GenAI across Asia Pacific: Deloitte survey
The report, titled ‘Generative AI in Asia Pacific’, said 93% of students and 83% of employees in the country are actively engaging with GenAI.
The rise of Airchat & growing debate over navigating Internet with voice: can it gain momentum?
Voice input technology faces challenges despite widespread adoption in internet products. Smart speaker shipments decline, while the voice recognition market is poised for significant growth. Users with visual disabilities encounter accuracy issues with voice commands.
Meta's newest AI model beats some peers. But its amped-up AI agents are confusing Facebook users
Meta Platforms introduces advanced AI systems, including the Llama 3 model. Despite limitations, the company aims to develop smarter chatbots and envisions AI as the most useful assistant in the world.
Internet browser Veera says it has crossed 1 million users
Veera, India's browser, achieves 1 million users in a year with tailored content and ad blocking. Founder Arjun Ghose drives continuous innovation and user experience enhancement to revolutionize the internet browsing experience.
New X users may have to pay to like, post; Elon Musk calls it the only way to curb bots
New users on social media platform X may need to pay a small annual fee for posting after the website upgrade. AI and troll farms prompt the change. Mixed reactions include concerns about freedom of speech.
Social media firms gained $11 billion in ads from under-18 users' engagement in 2022, finds study
Researchers said that approximately 30-40% of the advertising revenue generated by Snapchat, TikTok and YouTube was attributable to young people.
81% of people engage with audio entertainment daily: Pocket FM consumption survey
The survey found that one in three users expressed a distinct preference for storytelling owing to its engaging and immersive format. It added that the triggers driving this growth were convenience which influenced every fourth user.
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